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Artichoke

Fail

Shoppers spend only $65K a year here, so Artichoke is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£65K/yr66K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
81%top-5 click share · 9 brands · 30 sellers

Flapen Score

Artichoke against its category

The dotted line is the Grocery average. Past it, Artichoke is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artichoke market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artichoke 66K times last year and spent an estimated £65K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
13.6%
Market size, estimated
£65Ka year
Peak month
April1.4× the quietest month
Top search term
artichoke30K searches a year

02 · Price

A sale here is worth £7.27.

Listings sell for £7.27 on average, from £2.35 to £27.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.27 that is £4K to £5K a year per listing.

Average price
£7.27under the $15 to $100 sweet spot
Price range
£2.35–£27.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #318 within Tinned & Jarred Food. It carries 181 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
6.8%
Average rank
#318in Tinned & Jarred Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Artichoke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 flat

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • Green Giant67%
  • Morrisons11%
  • Mr Organic5%
  • NEW LEAF PRODUCTS4%
  • Biona4%
  • Scelta Oro2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Artichoke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Artichoke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • artichoke30K/yr
  • hearts of palm25K/yr
  • artichokes6K/yr
  • heart of palm5K/yr

Reviews and returns

What reviews say buyers love and hate about Artichoke

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+1.15

it is indeed expensive

At £2.55 it feels a bit on the pricey side for what it is

Taste-Overall11%−0.12

no strong taste to them

Salt Content7%

it does taste a little salty

Love

Taste-Overall30%−0.12

One of the things I appreciate most about this product is how authentic it tastes

Very tasty

Lovely colour and taste fab

Value For Money11%+1.15

Great value

Good value

Worth to buy

Health Benefits-Overall11%+0.85

Top quality take it as a health additive every day

Healthy

Flavor8%+0.66

Good flavour and quality

They also pair wonderfully with citrus, olive oil, fresh herbs, and vinaigrettes, making them incredibly versatile

The flavour is mild

Size-Overall5%−0.22

A reasonably sized jar

FAQ

Common Artichoke questions

Answered from the same tracked data.