aromat
Skip itPrices mostly outside the sweet spot ($1.09–$16.41) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,230.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£93K£93K/yr · 136K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Price range
Bad£1.09–£16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aromat is a £93K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
aromat market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £85K–£113K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #398
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 50%
- Out of stock
- 1.2%
- Avg brand age
- 62 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
94
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
5%
- Knorr69%
- Dunn's River14%
- Schwartz4%
- Rajah4%
- Old Bay2%
- Morrisons2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top aromat search terms
- aromat53K/yr
- all purpose seasoning44K/yr
- dunns river13K/yr
- knorr aromat seasoning5K/yr
- aromat seasoning8K/yr
- season all4K/yr
- dunn2K/yr
- knorr seasoning3K/yr
- knorr aromat5K/yr
Top aromat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knorr Aromat Original All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g
Knorr£9.374.8★722 rev
Knorr Aromat All Purpose Savoury Seasoning 90g
Knorr£1.764.7★1,014 rev
Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
Knorr£1.584.6★108 rev
Dunns River All Purpose Seasoning 700g
Dunn's River£6.414.6★1,008 rev
Knorr Aromat All Purpose Savoury Seasoning (90g) - Pack of 2 by Knorr
Knorr£6.424.8★109 rev
Newest
by launch date
Knorr Aromat Italian Herbs All Purpose Seasoning 60 g
Knorr£1.690 rev
Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g
Knorr£9.3163 rev
Knorr Aromat All Purpose Savoury Seasoning 90g (3 Pack)
Greenest£12.256 rev
Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
Knorr£1.58108 rev
Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
Knorr£1.7328 rev
Trending
90-day click momentumKnorr Aromat Italian Herbs All Purpose Seasoning 60 g
Knorr£1.690.0★
Knorr Aromat Original All Purpose Seasoning 90g
Knorr£1.814.7★
Morrisons All Purpose Spices 48g
Morrisons£1.204.3★
Knorr Aromat All Purpose Savoury Seasoning 90g
Knorr£1.764.7★
Rajah Spices All Purpose Seasoning | (1kg)
Rajah£6.634.6★
What buyers say about aromat
What buyers praise and complain about, mined from review topics.What buyers love
“Nice flavours in your cooking”
“Nice tasting all purpose seasoning”
“Good product, good value for money”
“Yum spice”
“As described”
“Great quality”
“My sons love to cook”
“Good size”
“The salt balance seems right”
“it elevates my dishes”
What buyers complain about
“Garlic-flavored salt”
“this doesnt enhance the food flavours like the original did”
“Unfortunately wanted mixed spice not all purpose spice”
“can't cook without it”
“Waste of money:”
“Rubbish”
“shame and a waste”
“Definitely didnt taste as good as I thought it would”
“It is a large container for one person”
Common questions
- Is aromat profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the aromat niche?
- 10 brands and 94 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in aromat?
- Top complaints mined from reviews: Salt Content, Flavor, Spiciness. The return rate is 0.0%.
- When does demand for aromat peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the aromat niche?
- Listings span £1.09–£16.41; the average listing price is £5.64 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.