How competitive is the Aromat niche on Amazon United Kingdom?

10 brands and 94 sellers compete in Aromat on Amazon United Kingdom. The top 5 Aromat products take 57% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Aromat?

Aromat buyers on Amazon United Kingdom complain most about Salt Content, Flavor, Spiciness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Aromat niche?

Aromat sells for £5.64 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.09–£16.41. The average incumbent carries 1,231 reviews — the moat a new listing must climb.

Aromat

prices mostly outside the sweet spot ($1.09–$16.41) — Aromat doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Aromat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aromat is a £93K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Aromat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.0% over the last 90 days and 12.1% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr20K

Search volume / yr-5.0%136K

Conversion rate12.1%

Avg price£5.64

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 94

Top-5 product click share57%

Open market6%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top Aromat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Knorr Aromat Original All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g

Price: £9.37
Rating: 4.8/5
Reviews: 722
Age: 8y ago

Knorr Aromat All Purpose Savoury Seasoning 90g

Price: £1.76
Rating: 4.7/5
Reviews: 1,014
Age: 13y ago

Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g

Price: £1.58
Rating: 4.6/5
Reviews: 108
Age: 1y ago

Dunns River All Purpose Seasoning 700g

Price: £6.41
Rating: 4.6/5
Reviews: 1,008
Age: 14y ago

Knorr Aromat All Purpose Savoury Seasoning (90g) - Pack of 2 by Knorr

Price: £6.42
Rating: 4.8/5
Reviews: 109
Age: 8y ago

Newest

by launch date

Knorr Aromat Italian Herbs All Purpose Seasoning 60 g

Price: £1.69
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g

Price: £9.31
Rating: 4.4/5
Reviews: 63
Age: 12mo ago

Knorr Aromat All Purpose Savoury Seasoning 90g (3 Pack)

Price: £12.25
Rating: 4.8/5
Reviews: 6
Age: 1y ago

Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g

Price: £1.58
Rating: 4.6/5
Reviews: 108
Age: 1y ago

Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g

Price: £1.73
Rating: 4.8/5
Reviews: 28
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

Knorr69%
Dunn's River14%
Schwartz4%
Rajah4%
Old Bay2%
Morrisons2%
Open — no brand owns it (4 brands, 5%)

Aromat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR12.1%Products22Brands10Top 5 Brands94%OOS Rate1.2%Rating4.6★Reviews1,231Avg BSR#398

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Aromat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aromat53K/yr +2.0%12.9% conv.
all purpose seasoning44K/yr -12.8%10.0% conv.
dunns river13K/yr -10.7%2.8% conv.
knorr aromat seasoning5K/yr +27.8%8.5% conv.
aromat seasoning8K/yr -7.0%7.1% conv.
season all4K/yr +3.8%11.2% conv.
dunn2K/yr -7.0%0.1% conv.
knorr seasoning3K/yr -16.0%3.9% conv.
knorr aromat5K/yr -27.5%10.3% conv.

What reviews say buyers love and hate about Aromat

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Flavor23%

“Nice flavours in your cooking”

Taste-Overall20%

“Nice tasting all purpose seasoning”

Value For Money15%

“Good product, good value for money”

Spiciness9%

“Yum spice”

Advertised Vs Actual Product6%

“As described”

What buyers complain about

85% of reviews

Salt Content20%

“Garlic-flavored salt”

Flavor14%

“this doesnt enhance the food flavours like the original did”

Spiciness11%

“Unfortunately wanted mixed spice not all purpose spice”

Cooking Instructions7%

“can't cook without it”

Value For Money7%

“Waste of money:”

Common Aromat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aromat 41/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.