Aromat
FailPrices span $1.09–$16.41, mostly outside the sweet spot, so Aromat is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £93K/yr136K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 94 sellers
Flapen Score
Aromat against its category
The dotted line is the Grocery average. Past it, Aromat is stronger. Inside it, weaker.
Market
The Aromat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aromat 136K times last year and spent an estimated £93K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 12.1%
- Market size, estimated
- £93Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- aromat53K searches a year
02 · Price
A sale here is worth £5.64.
Listings sell for £5.64 on average, from £1.09 to £16.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.64 that is £4K to £6K a year per listing.
- Average price
- £5.64under the $15 to $100 sweet spot
- Price range
- £1.09–£16.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #398 within Herbs, Spices & Seasonings. It carries 1,231 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 95%
- Out of stock, average day
- 1.2%
- Average rank
- #398in Herbs, Spices & Seasonings
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,231per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Aromat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Knorr Aromat Original All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g
- Price
- £9.37
- Rating
- 4.8/5
- Reviews
- 722
- Age
- 8y ago

Knorr Aromat All Purpose Savoury Seasoning 90g
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 13y ago

Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Dunns River All Purpose Seasoning 700g
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 1,008
- Age
- 14y ago

Knorr Aromat All Purpose Savoury Seasoning (90g) - Pack of 2 by Knorr
- Price
- £6.42
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 8y ago
Trending
estimated 90-day click momentum
Knorr Aromat Italian Herbs All Purpose Seasoning 60 g
- Price
- £1.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Knorr Aromat Original All Purpose Seasoning 90g
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 10y ago

Morrisons All Purpose Spices 48g
- Price
- £1.20
- Rating
- 4.3/5
- Reviews
- 224
- Age
- 8y ago

Knorr Aromat All Purpose Savoury Seasoning 90g
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 13y ago

Rajah Spices All Purpose Seasoning | (1kg)
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 15y ago
Newest
by launch date
Knorr Aromat Italian Herbs All Purpose Seasoning 60 g
- Price
- £1.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 12mo ago

Knorr Aromat All Purpose Savoury Seasoning 90g (3 Pack)
- Price
- £12.25
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
- Price
- £1.73
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
94
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
5%
- Knorr69%
- Dunn's River14%
- Schwartz4%
- Rajah4%
- Old Bay2%
- Morrisons2%
- Open — no brand owns it (4 brands, 5%)
Demand
Aromat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Aromat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aromat53K/yr
- all purpose seasoning44K/yr
- dunns river13K/yr
- knorr aromat seasoning5K/yr
- aromat seasoning8K/yr
- season all4K/yr
- dunn2K/yr
- knorr seasoning3K/yr
- knorr aromat5K/yr
Reviews and returns
What reviews say buyers love and hate about Aromat
We read the reviews and the return reasons for every product selling here.
“Garlic-flavored salt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aromat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









