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Aromat

Fail

Prices span $1.09–$16.41, mostly outside the sweet spot, so Aromat is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£93K/yr136K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
57%top-5 click share · 10 brands · 94 sellers

Flapen Score

Aromat against its category

The dotted line is the Grocery average. Past it, Aromat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aromat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aromat 136K times last year and spent an estimated £93K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
12.1%
Market size, estimated
£93Ka year
Peak month
August1.6× the quietest month
Top search term
aromat53K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £1.09 to £16.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.64 that is £4K to £6K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£1.09–£16.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #398 within Herbs, Spices & Seasonings. It carries 1,231 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
1.2%
Average rank
#398in Herbs, Spices & Seasonings
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,231per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Aromat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

94

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

5%

  • Knorr69%
  • Dunn's River14%
  • Schwartz4%
  • Rajah4%
  • Old Bay2%
  • Morrisons2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Aromat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Aromat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aromat53K/yr
  • all purpose seasoning44K/yr
  • dunns river13K/yr
  • knorr aromat seasoning5K/yr
  • aromat seasoning8K/yr
  • season all4K/yr
  • dunn2K/yr
  • knorr seasoning3K/yr
  • knorr aromat5K/yr

Reviews and returns

What reviews say buyers love and hate about Aromat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content20%−0.16

Garlic-flavored salt

Very salty

Tastes alright just extremely salty

Flavor14%+0.88

this doesnt enhance the food flavours like the original did

The clove or allspice thats in it is far to overpowering

The garlic flavor is much too strong

Spiciness11%+0.37

Unfortunately wanted mixed spice not all purpose spice

Not a mixed spice alternative

A little spicy

Cooking Instructions7%+0.84

can't cook without it

Value For Money7%+0.80

Waste of money:

Love

Flavor23%+0.88

Nice flavours in your cooking

Love this product adds that little extra flavour to give the mmm taste

Flavour is good

Taste-Overall20%−0.06

Nice tasting all purpose seasoning

Absolutely delicious

it gives the meal a nice taste

Value For Money15%+0.80

Good product, good value for money

save lots of money

Great value

Spiciness9%+0.37

Yum spice

Good spice

Spices

Advertised Vs Actual Product6%

As described

Just what I needed

What I expected

FAQ

Common Aromat questions

Answered from the same tracked data.