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Aromat

Fail

Prices span $1.09–$16.41, mostly outside the sweet spot, so Aromat is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£93K/yr136K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
57%top-5 click share · 10 brands · 94 sellers

Flapen Score

Aromat against its category

The dotted line is the Grocery average. Past it, Aromat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aromat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aromat 136K times last year and spent an estimated £93K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
12.1%
Market size, estimated
£93Ka year
Peak month
August1.6× the quietest month
Top search term
aromat53K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £1.09 to £16.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.64 that is £4K to £6K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£1.09–£16.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #398 within Herbs, Spices & Seasonings. It carries 1,231 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
1.2%
Average rank
#398in Herbs, Spices & Seasonings
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,231per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Aromat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

94

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

5%

  • Knorr69%
  • Dunn's River14%
  • Schwartz4%
  • Rajah4%
  • Old Bay2%
  • Morrisons2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Aromat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Aromat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aromat53K/yr
  • all purpose seasoning44K/yr
  • dunns river13K/yr
  • knorr aromat seasoning5K/yr
  • aromat seasoning8K/yr
  • season all4K/yr
  • dunn2K/yr
  • knorr seasoning3K/yr
  • knorr aromat5K/yr

Reviews and returns

What reviews say buyers love and hate about Aromat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Flavor”
20%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Garlic-flavored salt”
A buyer, on “Salt Content”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Aromat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data