Aromat
FailPrices span $1.09–$16.41, mostly outside the sweet spot, so Aromat is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £93K/yr136K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 94 sellers
Flapen Score
Aromat against its category
The dotted line is the Grocery average. Past it, Aromat is stronger. Inside it, weaker.
Market
The Aromat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aromat 136K times last year and spent an estimated £93K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.1% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 12.1%
- Market size, estimated
- £93Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- aromat53K searches a year
02 · Price
A sale here is worth £5.64.
Listings sell for £5.64 on average, from £1.09 to £16.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.64 that is £4K to £6K a year per listing.
- Average price
- £5.64under the $15 to $100 sweet spot
- Price range
- £1.09–£16.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #398 within Herbs, Spices & Seasonings. It carries 1,231 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 95%
- Out of stock, average day
- 1.2%
- Average rank
- #398in Herbs, Spices & Seasonings
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,231per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Aromat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Knorr Aromat Original All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g
- Price
- £9.37
- Rating
- 4.8/5
- Reviews
- 722
- Age
- 8y ago

Knorr Aromat All Purpose Savoury Seasoning 90g
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 13y ago

Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Dunns River All Purpose Seasoning 700g
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 1,008
- Age
- 14y ago

Knorr Aromat All Purpose Savoury Seasoning (90g) - Pack of 2 by Knorr
- Price
- £6.42
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 8y ago
Trending
90-day click momentum
Knorr Aromat Italian Herbs All Purpose Seasoning 60 g
- Price
- £1.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Knorr Aromat Original All Purpose Seasoning 90g
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 10y ago

Morrisons All Purpose Spices 48g
- Price
- £1.20
- Rating
- 4.3/5
- Reviews
- 224
- Age
- 8y ago

Knorr Aromat All Purpose Savoury Seasoning 90g
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 13y ago

Rajah Spices All Purpose Seasoning | (1kg)
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 15y ago
Newest
by launch date
Knorr Aromat Italian Herbs All Purpose Seasoning 60 g
- Price
- £1.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 12mo ago

Knorr Aromat All Purpose Savoury Seasoning 90g (3 Pack)
- Price
- £12.25
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g
- Price
- £1.73
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
94
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
5%
- Knorr69%
- Dunn's River14%
- Schwartz4%
- Rajah4%
- Old Bay2%
- Morrisons2%
- Open — no brand owns it (4 brands, 5%)
Demand
Aromat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Aromat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aromat53K/yr
- all purpose seasoning44K/yr
- dunns river13K/yr
- knorr aromat seasoning5K/yr
- aromat seasoning8K/yr
- season all4K/yr
- dunn2K/yr
- knorr seasoning3K/yr
- knorr aromat5K/yr
Reviews and returns
What reviews say buyers love and hate about Aromat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Garlic-flavored salt
Very salty
Tastes alright just extremely salty
this doesnt enhance the food flavours like the original did
The clove or allspice thats in it is far to overpowering
The garlic flavor is much too strong
Unfortunately wanted mixed spice not all purpose spice
Not a mixed spice alternative
A little spicy
can't cook without it
Waste of money:
Love
Nice flavours in your cooking
Love this product adds that little extra flavour to give the mmm taste
Flavour is good
Nice tasting all purpose seasoning
Absolutely delicious
it gives the meal a nice taste
Good product, good value for money
save lots of money
Great value
Yum spice
Good spice
Spices
As described
Just what I needed
What I expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aromat questions
Answered from the same tracked data.









