- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £87K/yr40K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 36 sellers
Flapen Score
Armagnac against its category
The dotted line is the Grocery average. Past it, Armagnac is stronger. Inside it, weaker.
Market
The Armagnac market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Armagnac 40K times last year and spent an estimated £87K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £87Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- armagnac28K searches a year
02 · Price
A sale here is worth £35.66.
Listings sell for £35.66 on average, from £14.63 to £66.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £35.66 that is £4K to £9K a year per listing.
- Average price
- £35.66inside the $15 to $100 sweet spot
- Price range
- £14.63–£66.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Beer, Wine & Spirits. It carries 761 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Beer, Wine & Spirits
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 761per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 111 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 111 months
Products
Top Armagnac products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baron De Sigognac 10 Ans Bas Armagnac Brandy 70 cl
- Price
- £34.53
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 15y ago

Janneau Brandy Armagnac VSOP 70 cl
- Price
- £31.23
- Rating
- 4.7/5
- Reviews
- 610
- Age
- 15y ago

Baron de Sigognac VSOP Bas Armagnac Brandy 70 cl
- Price
- £28.83
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 15y ago

Cles Des Ducs VSOP Armagnac 70cl 40% ABV Rich Spice Oak Fruit Brandy Bas-Armagnac
- Price
- £32.39
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 13y ago

Le Bon Vin Delord VSOP Armagnac Brandy 70 cl
- Price
- £33.17
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 14y ago
Trending
90-day click momentum
J.P. Chenet - French Brandy VSOP - 36% Vol - Spirits from France (1 x 0.70 L)
- Price
- £14.63
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 14y ago

Hennessy V.S.O.P Cognac Gift Box 70cl
- Price
- £34.90
- Rating
- 4.8/5
- Reviews
- 711
- Age
- 13y ago

Le Bon Vin Delord VSOP Armagnac Brandy 70 cl
- Price
- £33.17
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 14y ago

Janneau Brandy Armagnac VSOP 70 cl
- Price
- £31.23
- Rating
- 4.7/5
- Reviews
- 610
- Age
- 15y ago

Clos Martin XO 15 Ans Armagnac Brandy 70 cl
- Price
- £43.09
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 13y ago
Newest
by launch date
Chateau de Laubade VSOP Bas Armagnac 70 cl
- Price
- £44.06
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 10y ago

Cles Des Ducs XO Armagnac 70cl 40% ABV Rich Spice Oak Fruit Brandy Bas-Armagnac
- Price
- £56.57
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 13y ago

Cles Des Ducs VSOP Armagnac 70cl 40% ABV Rich Spice Oak Fruit Brandy Bas-Armagnac
- Price
- £32.39
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 13y ago

Clos Martin XO 15 Ans Armagnac Brandy 70 cl
- Price
- £43.09
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 13y ago

Hennessy V.S.O.P Cognac Gift Box 70cl
- Price
- £34.90
- Rating
- 4.8/5
- Reviews
- 711
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
36
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Baron de Sigognac36%
- Janneau26%
- Cles des Ducs16%
- Le Bon Vin7%
- Clos Martin7%
- Courvoisier3%
- Open — no brand owns it (3 brands, 5%)
Demand
Armagnac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Armagnac search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- armagnac28K/yr
- armagnac deal of the day7K/yr
- armagnac brandy5K/yr
Reviews and returns
What reviews say buyers love and hate about Armagnac
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
with little trace of flavours or depth which sadly i could not even finish the glass
Tasts similar to cognac not as smooth
Not the best
Love
Very reasonable price
Great value for money
Good value
Very affordable and good quality
Lovely and smooth top quality
First impressions were good
Superb taste
Which for my palate are lovely
Tastes beautiful and smooth
Tried neat it's pleasant and drinkable,
Lovely smooth drink very nice
It's like drinking milk very nice
Strong and full of flavour
This coffee liqueur is smooth and well balanced, with a rich coffee flavour that doesnt feel overly sweet
Its smooth, rich, and full of deep coffee flavour without tipping into bitterness
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Armagnac questions
Answered from the same tracked data.









