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Armagnac

Fail

The top 5 brands take 92% of clicks, so Armagnac is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£87K/yr40K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
73%top-5 click share · 9 brands · 36 sellers

Flapen Score

Armagnac against its category

The dotted line is the Grocery average. Past it, Armagnac is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armagnac market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Armagnac 40K times last year and spent an estimated £87K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
6.1%
Market size, estimated
£87Ka year
Peak month
December6.0× the quietest month
Top search term
armagnac28K searches a year

02 · Price

A sale here is worth £35.66.

Listings sell for £35.66 on average, from £14.63 to £66.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £35.66 that is £4K to £9K a year per listing.

Average price
£35.66inside the $15 to $100 sweet spot
Price range
£14.63–£66.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Beer, Wine & Spirits. It carries 761 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#56in Beer, Wine & Spirits
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
761per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 111 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
111 months

Products

Top Armagnac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

36

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Baron de Sigognac36%
  • Janneau26%
  • Cles des Ducs16%
  • Le Bon Vin7%
  • Clos Martin7%
  • Courvoisier3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Armagnac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Armagnac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • armagnac28K/yr
  • armagnac deal of the day7K/yr
  • armagnac brandy5K/yr

Reviews and returns

What reviews say buyers love and hate about Armagnac

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor50%−0.03

with little trace of flavours or depth which sadly i could not even finish the glass

Tasts similar to cognac not as smooth

Quality-Overall33%+2.51

Not the best

Love

Value For Money22%0.00

Very reasonable price

Great value for money

Good value

Quality-Overall22%+2.51

Very affordable and good quality

Lovely and smooth top quality

First impressions were good

Taste-Overall20%−0.12

Superb taste

Which for my palate are lovely

Tastes beautiful and smooth

Alcohol Flavor16%+0.26

Tried neat it's pleasant and drinkable,

Lovely smooth drink very nice

It's like drinking milk very nice

Flavor7%−0.03

Strong and full of flavour

This coffee liqueur is smooth and well balanced, with a rich coffee flavour that doesnt feel overly sweet

Its smooth, rich, and full of deep coffee flavour without tipping into bitterness

FAQ

Common Armagnac questions

Answered from the same tracked data.