Aptamil Comfort
FailThe top 5 products take 100% of clicks, so Aptamil Comfort is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £50K/yr19K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 32 sellers
Flapen Score
Aptamil Comfort against its category
The dotted line is the Grocery average. Past it, Aptamil Comfort is stronger. Inside it, weaker.
Market
The Aptamil Comfort market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aptamil Comfort 19K times last year and spent an estimated £50K. All 3 brands take every click. Demand peaks in Jan–Feb–Apr. Flapen scores it 38 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £50Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- aptamil comfort16K searches a year
02 · Price
A sale here is worth £38.96.
Listings sell for £38.96 on average, from £19.30 to £71.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At £38.96 that is £19K to £29K a year per listing.
- Average price
- £38.96inside the $15 to $100 sweet spot
- Price range
- £19.30–£71.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £19K–£29K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Baby Foods. It carries 202 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Baby Foods
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 202per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Aptamil Comfort products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click shareTrending
90-day click momentumCompetition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Nutricia54%
- Aptamil43%
- APTAMIL3%
Demand
Aptamil Comfort search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 1.5×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aptamil Comfort questions
Answered from the same tracked data.












