How competitive is the Apricot Brandy niche on Amazon United Kingdom?

11 brands and 23 sellers compete in Apricot Brandy on Amazon United Kingdom. The top 5 Apricot Brandy products take 80% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Apricot Brandy?

Apricot Brandy buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Artificial Sweeteners, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Apricot Brandy niche?

Apricot Brandy sells for £16.25 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.97–£24.96. The average incumbent carries 380 reviews — the moat a new listing must climb.

Apricot Brandy

a small market ($54K/yr) — Apricot Brandy doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Apricot Brandy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apricot Brandy is a £54K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Apricot Brandy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.5% over the last 90 days and 9.8% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr4K

Search volume / yr-2.5%34K

Conversion rate9.8%

Avg price£16.25

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 23

Top-5 product click share80%

Open market11%

Avg brand age120 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top Apricot Brandy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bols Apricot Brandy Liqueur 50cl - 24 Percent ABV Apricot Flavoured Spirit Crafted with All Natural Botanicals - Artisanal Liqueurs for Cocktails

Price: £12.98
Rating: 4.7/5
Reviews: 567
Age: 15y ago

Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 70cl 25% ABV

Price: £14.71
Rating: 4.6/5
Reviews: 237
Age: 15y ago

Volare Apricot Brandy Liqueur 70 cl

Price: £13.66
Rating: 4.5/5
Reviews: 496
Age: 15y ago

Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 50cl 25% ABV

Price: £11.71
Rating: 4.6/5
Reviews: 237
Age: 10y ago

Giffard Premium Abricot du Roussillon | Apricot Liqueur 70cl 25% ABV

Price: £16.45
Rating: 4.5/5
Reviews: 238
Age: 15y ago

Newest

by launch date

Gabriel Boudier Apricot Brandy Liqueur - 50cl 24% ABV - Premium French Liqueur for Cocktail Mixers - Ideal for Tropical Apricot Based Cocktails

Price: £17.47
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Wenneker Apricot Brandy 1x70cl

Price: £12.48
Rating: 5.0/5
Reviews: 6
Age: 10y ago

Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 50cl 25% ABV

Price: £11.71
Rating: 4.6/5
Reviews: 237
Age: 10y ago

BVLand Apricot Brandy Liqueur - 700ml

Price: £16.30
Rating: 4.7/5
Reviews: 13
Age: 11y ago

Merlet Lune dAbricot Apricot Brandy Liqueur Premium French Fruit Liqueur from Roussillon Apricots 70 cl Bottle Ideal for Cocktails Spritzes Home Bar Sipping and Gifting

Price: £21.25
Rating: 4.5/5
Reviews: 13
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Giffard39%
Bols23%
Volare18%
Gabriel Boudier5%
リカマン5%
Herman Jansen3%
Open — no brand owns it (5 brands, 9%)

Apricot Brandy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR9.8%Products13Brands11Top 5 Brands89%OOS Rate0.0%Rating4.7★Reviews380Avg BSR#544

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Top Apricot Brandy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apricot brandy26K/yr -6.8%10.8% conv.
apricot liqueur5K/yr +16.2%9.8% conv.
apricot brandy liqueur3K/yr -5.7%12.4% conv.

What reviews say buyers love and hate about Apricot Brandy

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall31%

“Delicious with ice”

Alcohol Flavor23%

“Delicious in cocktails”

Quality-Overall13%

“Excellent product”

Value For Money10%

“Good value for money”

Flavor10%

“Nice flavour and smells really nice”

What buyers complain about

100% of reviews

Taste-Overall50%

“This doesn't have the taste I expected”

Sweetness25%

“far too sweet for my palette”

Artificial Sweeteners25%

“All I got was overly sugared apricot jam in alcohol”

Common Apricot Brandy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apricot Brandy 42/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 13 tracked products. Search demand moved -2.5% over the last 90 days.