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Apricot Brandy

Fail

Shoppers spend an estimated $54K a year here, so Apricot Brandy is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£54K/yr34K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
80%top-5 click share · 11 brands · 23 sellers

Flapen Score

Apricot Brandy against its category

The dotted line is the Grocery average. Past it, Apricot Brandy is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apricot Brandy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apricot Brandy 34K times last year and spent an estimated £54K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
9.8%
Market size, estimated
£54Ka year
Peak month
December6.5× the quietest month
Top search term
apricot brandy26K searches a year

02 · Price

A sale here is worth £16.25.

Listings sell for £16.25 on average, from £9.97 to £24.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.25 that is £4K to £8K a year per listing.

Average price
£16.25inside the $15 to $100 sweet spot
Price range
£9.97–£24.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #544 within Beer, Wine & Spirits. It carries 380 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#544in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 120 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
120 months

Products

Top Apricot Brandy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

23

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

9%

  • Giffard39%
  • Bols23%
  • Volare18%
  • Gabriel Boudier5%
  • リカマン5%
  • Herman Jansen3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Apricot Brandy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Apricot Brandy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • apricot brandy26K/yr
  • apricot liqueur5K/yr
  • apricot brandy liqueur3K/yr

Reviews and returns

What reviews say buyers love and hate about Apricot Brandy

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“This doesn't have the taste I expected”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Apricot Brandy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data