Is apricot brandy profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 13 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).

How competitive is the apricot brandy niche?

11 brands and 23 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in apricot brandy?

Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.4%.

When does demand for apricot brandy peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the apricot brandy niche?

Listings span £9.97–£24.96; the average listing price is £16.25 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.

apricot brandy

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great380.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.25

avg listing price — sweet spot $15–$100

Price range

Good£9.97–£24.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£54K

£54K/yr · 34K searches

According to Flapen's Amazon United Kingdom niche tracking, apricot brandy is a £54K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

apricot brandy market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £49K–£65K; units × avg price
Conversion rate: 9.8%
Avg BSR: #544
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 120 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Giffard39%
Bols23%
Volare18%
Gabriel Boudier5%
リカマン5%
Herman Jansen3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top apricot brandy search terms

apricot brandy26K/yr -6.8%10.8% conv.
apricot liqueur5K/yr +16.2%9.8% conv.
apricot brandy liqueur3K/yr -5.7%12.4% conv.

All search terms

Top apricot brandy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bols Apricot Brandy Liqueur 50cl - 24 Percent ABV Apricot Flavoured Spirit Crafted with All Natural Botanicals - Artisanal Liqueurs for Cocktails

Bols£12.984.7★567 rev

Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 70cl 25% ABV

Giffard£14.714.6★237 rev

Volare Apricot Brandy Liqueur 70 cl

Volare£13.664.5★496 rev

Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 50cl 25% ABV

Giffard£11.714.6★237 rev

Giffard Premium Abricot du Roussillon | Apricot Liqueur 70cl 25% ABV

Giffard£16.454.5★238 rev

Newest

by launch date

Gabriel Boudier Apricot Brandy Liqueur - 50cl 24% ABV - Premium French Liqueur for Cocktail Mixers - Ideal for Tropical Apricot Based Cocktails

Gabriel Boudier£17.474 rev

1y ago

Wenneker Apricot Brandy 1x70cl

Wenneker Distilleries£12.486 rev

10y ago

Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 50cl 25% ABV

Giffard£11.71237 rev

10y ago

BVLand Apricot Brandy Liqueur - 700ml

リカマン£16.3013 rev

11y ago

Merlet Lune dAbricot Apricot Brandy Liqueur Premium French Fruit Liqueur from Roussillon Apricots 70 cl Bottle Ideal for Cocktails Spritzes Home Bar Sipping and Gifting

Merlet£21.2513 rev

12y ago

What buyers say about apricot brandy

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Delicious with ice”

Alcohol Flavor23%

“Delicious in cocktails”

Quality-Overall13%

“Excellent product”

Value For Money10%

“Good value for money”

Flavor10%

“Nice flavour and smells really nice”

Advertised Vs Actual Product4%

“As described”

Gifting Purpose4%

“Great present”

Sweetness4%

“wonderful on ice cream”

Blend/Ratio1%

“Mixes well”

What buyers complain about

Taste-Overall50%

“This doesn't have the taste I expected”

Sweetness25%

“far too sweet for my palette”

Artificial Sweeteners25%

“All I got was overly sugared apricot jam in alcohol”

Common questions

Is apricot brandy profitable to sell on Amazon United Kingdom?: The niche generates £54K/yr across 13 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).
How competitive is the apricot brandy niche?: 11 brands and 23 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in apricot brandy?: Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.4%.
When does demand for apricot brandy peak?: Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the apricot brandy niche?: Listings span £9.97–£24.96; the average listing price is £16.25 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.