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Apple Tea

Fail

Shoppers spend only $41K a year here, so Apple Tea is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£41K/yr54K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
77%top-5 click share · 10 brands · 39 sellers

Flapen Score

Apple Tea against its category

The dotted line is the Grocery average. Past it, Apple Tea is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Tea 54K times last year and spent an estimated £41K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
7.7%
Market size, estimated
£41Ka year
Peak month
October1.7× the quietest month
Top search term
apple tea23K searches a year

02 · Price

A sale here is worth £10.02.

Listings sell for £10.02 on average, from £3.22 to £30.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.02 that is £1K to £3K a year per listing.

Average price
£10.02under the $15 to $100 sweet spot
Price range
£3.22–£30.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #45 within Tea. It carries 308 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#45in Tea
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Apple Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Lezzo29%
  • Dogadan27%
  • HazerBaba14%
  • Food Sanctuary10%
  • USAS6%
  • TEEKANNE3%
  • Open — no brand owns it (4 brands, 11%)

Demand

Apple Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Apple Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple tea23K/yr
  • turkish apple tea18K/yr
  • apple tea turkish powder5K/yr
  • turkish apple tea powder4K/yr
  • apple tea bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.25

No real taste

Didnt taste nice to me

Taste like chemicals

Sweetness12%−0.03

This is despite little amount of powder used so that it is not too sweet

not quite as sweet

not sweet which I like

Quality-Overall7%−0.01

Bad quality

Artificial Sweeteners7%−0.03

Far too much artificial sweetener in it

apparently has sugars

Flavor5%+2.78

Quite nice, not a lot of flavour

taste strong very watery taste without flavour

Love

Taste-Overall48%−0.25

Great tasting tea

Amazing taste

Really delicious tea

Flavor14%+2.78

Delicious, authentic tasting Turkish apple tea

Fabulous flavour

Good flavour Apple

Freshness7%+0.19

Refreshing

Tin seals in the freshness

It comes in a very well made tin which helps to keep it fresh

Quality-Overall5%−0.01

good quality

Good product

Good products

Sweetness5%−0.03

Its a lovely sweet tea with no bitterness so no need for sweeteners

very sweet, good value, orange was better for me

Ok. if you like very sweet

FAQ

Common Apple Tea questions

Answered from the same tracked data.