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Apple Tango

Fail

Prices span $0.79–$5.76, mostly outside the sweet spot, so Apple Tango is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£46K/yr497K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
57%top-5 click share · 6 brands · 65 sellers

Flapen Score

Apple Tango against its category

The dotted line is the Grocery average. Past it, Apple Tango is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Tango market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Tango 497K times last year and spent an estimated £46K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.0%
Market size, estimated
£46Ka year
Peak month
September2.0× the quietest month
Top search term
fresh482K searches a year

02 · Price

A sale here is worth £2.28.

Listings sell for £2.28 on average, from £0.79 to £5.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £2.28 that is £2K to £2K a year per listing.

Average price
£2.28under the $15 to $100 sweet spot
Price range
£0.79–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 2,342 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#6in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,342per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Apple Tango products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

65

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • by Amazon73%
  • Fyffes14%
  • San Pellegrino7%
  • Morrisons3%
  • Domestos2%
  • S.Pellegrino1%

Demand

Apple Tango search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Apple Tango search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh482K/yr
  • organic bananas10K/yr
  • organic banana2K/yr
  • freah2K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Tango

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.06

Too Small

they weren't fit for purpose

These bananas are very small

Stale/Rotten/Spoiled12%−0.07

Banana was not fresh

a bit unhappy with fresh

Not fresh

Taste-Overall9%+1.02

Mine were bland and tasteless

They were soggy with nasty taste

Tasteless

Quality-Overall7%+0.07

Disappointed with quality check

Rubbish

Poor quality

Moist/Dry6%−0.03

soon go dry

Goes dry quickly

Not like expected o very soggy

Love

Freshness23%+1.85

It arrived fresh

Fresh and tasty

Perfect and its was delivered fresh

Taste-Overall23%+1.02

Great taste

Easy peel like that taste nice

Nice, they taste of strawberry

Quality-Overall9%+0.07

Decent Enough

good quality

Overall, a solid, reliable choice if you like sparkling water

Value For Money8%+0.55

Worth its price

Good value

Great value

Sweetness7%+0.27

Juicy and a sweet

Sweet treat

Nice flavour sweet arrived fresh and undamaged

Return

0.0% Return rate 20% Fixable by listing

Advertised Vs Actual Product20%▁█▁▁▁▁
Ease Of Cleaning20%█▁▁▁▁▁
Leak-Proof20%▁▁█▁▁▁
Stain Resistance20%▁█▁▁▁▁
Smell20%

FAQ

Common Apple Tango questions

Answered from the same tracked data.