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Apple Tango

Fail

Prices span $0.79–$5.76, mostly outside the sweet spot, so Apple Tango is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£46K/yr497K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
57%top-5 click share · 6 brands · 65 sellers

Flapen Score

Apple Tango against its category

The dotted line is the Grocery average. Past it, Apple Tango is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Tango market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Tango 497K times last year and spent an estimated £46K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.0%
Market size, estimated
£46Ka year
Peak month
September2.0× the quietest month
Top search term
fresh482K searches a year

02 · Price

A sale here is worth £2.28.

Listings sell for £2.28 on average, from £0.79 to £5.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £2.28 that is £2K to £2K a year per listing.

Average price
£2.28under the $15 to $100 sweet spot
Price range
£0.79–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 2,342 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#6in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,342per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Apple Tango products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

65

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 99%

Open market

0%

  • by Amazon73%
  • Fyffes14%
  • San Pellegrino7%
  • Morrisons3%
  • Domestos2%
  • S.Pellegrino1%

Demand

Apple Tango search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Apple Tango search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fresh482K/yr
  • organic bananas10K/yr
  • organic banana2K/yr
  • freah2K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Tango

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Freshness”
16%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too Small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Apple Tango questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data