How competitive is the Apple Tango niche on Amazon United Kingdom?

6 brands and 65 sellers compete in Apple Tango on Amazon United Kingdom. The top 5 Apple Tango products take 57% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Apple Tango?

Apple Tango buyers on Amazon United Kingdom complain most about Size-Overall, Stale/Rotten/Spoiled, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Apple Tango niche?

Apple Tango sells for £2.28 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.79–£5.76. The average incumbent carries 2,342 reviews — the moat a new listing must climb.

Apple Tango

prices mostly outside the sweet spot ($0.79–$5.76) — Apple Tango doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Apple Tango profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Tango is a £46K/yr Amazon United Kingdom market (497K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 33/100.

Apple Tango: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.1% over the last 90 days and 4.0% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr25K

Search volume / yr+0.1%497K

Conversion rate4.0%

Avg price£2.28

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 65

Top-5 product click share57%

Open market1%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Apple Tango products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Organic Fairtrade Bananas 5 Pack

Price: £1.45
Rating: 4.6/5
Reviews: 1,794
Age: 6y ago

Amazon Blueberries 250g

Price: £2.47
Rating: 4.6/5
Reviews: 1,067
Age: 4y ago

Fyffes Bananas 5pk

Price: £0.93
Rating: 4.4/5
Reviews: 1,518
Age: 9mo ago

by Amazon Mixed Seedless Grapes 500g

Price: £2.03
Rating: 4.6/5
Reviews: 2,421
Age: 4y ago

San Pellegrino Sparkling Natural Mineral Water 6x1L

Price: £5.09
Rating: 4.8/5
Reviews: 2,026
Age: 10y ago

Newest

by launch date

Fyffes Bananas 5pk

Price: £0.93
Rating: 4.4/5
Reviews: 1,518
Age: 9mo ago

Fyffes Organic Fairtrade Bananas 6pk

Price: £1.95
Rating: 4.5/5
Reviews: 315
Age: 9mo ago

Domestos Power Foam Arctic Fresh Toilet & Bathroom Cleaner Spray sprays upside down & eliminates 99.99% of germs* for cleaning inside the toilet & around the bathroom 450 ml

Price: £1.83
Rating: 4.6/5
Reviews: 2,808
Age: 3y ago

by Amazon Gala Apples 6 Pack

Price: £1.68
Rating: 4.5/5
Reviews: 750
Age: 3y ago

by Amazon Ripe and Ready Mangoes 2 pack

Price: £1.82
Rating: 4.3/5
Reviews: 485
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

by Amazon73%
Fyffes14%
San Pellegrino7%
Morrisons3%
Domestos2%
S.Pellegrino1%

Apple Tango demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume497KCVR4.0%Products21Brands6Top 5 Brands99%OOS Rate0.9%Rating4.6★Reviews2,342Avg BSR#6

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Top Apple Tango search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fresh482K/yr +0.4%1.4% conv.
organic bananas10K/yr -22.5%25.0% conv.
organic banana2K/yr +31.7%27.6% conv.
freah2K/yr +23.2%0.6% conv.

What reviews say buyers love and hate about Apple Tango

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Freshness23%

“It arrived fresh”

Taste-Overall23%

“Great taste”

Quality-Overall9%

“Decent Enough”

Value For Money8%

“Worth its price”

Sweetness7%

“Juicy and a sweet”

What buyers complain about

68% of reviews

Size-Overall16%

“Too Small”

Stale/Rotten/Spoiled12%

“Banana was not fresh”

Taste-Overall9%

“Mine were bland and tasteless”

Quality-Overall7%

“Disappointed with quality check”

Moist/Dry6%

“soon go dry”

Apple Tango return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

20%

2Ease Of Cleaning

20%

3Leak-Proof

20%

4Stain Resistance

20%

5Smell

20%

Common Apple Tango questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Tango 33/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.