Apple Puree
FailPrices span $0.82–$17.04, mostly outside the sweet spot, so Apple Puree is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £100K/yr88K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 61 sellers
Flapen Score
Apple Puree against its category
The dotted line is the Grocery average. Past it, Apple Puree is stronger. Inside it, weaker.
Market
The Apple Puree market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Puree 88K times last year and spent an estimated £100K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £100Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- apple sauce56K searches a year
02 · Price
A sale here is worth £7.92.
Listings sell for £7.92 on average, from £0.82 to £17.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.92 that is £6K to £8K a year per listing.
- Average price
- £7.92under the $15 to $100 sweet spot
- Price range
- £0.82–£17.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #60 within Condiments & Sauces. It carries 292 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 90%
- Out of stock, average day
- 4.5%
- Average rank
- #60in Condiments & Sauces
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 292per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Apple Puree products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4y ago

Colmans Bramley Apple Sauce 155g
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 15y ago

Morrisions Bramley Apple Sauce 280g
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 6y ago

Colmans Apple Sauce grown in Britain perfect condiment with roast pork 155 g
- Price
- £1.64
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago
Trending
estimated 90-day click momentum
Morrisions Bramley Apple Sauce 280g
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 6y ago

Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy
- Price
- £13.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago

Motts Apple Sauce Original 6 Cup - 4 oz (113g) Motts
- Price
- £7.60
- Rating
- 3.4/5
- Reviews
- 25
- Age
- 13y ago
Newest
by launch date
Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy
- Price
- £13.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

Baxters Bramley Apple Sauce 165 g (Pack of 6)
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 2y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago

Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4y ago

Gefen Apple Sauce Squeeze Pouches Unsweetened Apple Puree Fruit Snack for Kids Natural No Added Sugar 4 x 90g (Pack of 3)
- Price
- £17.04
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
61
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
7%
- Gefen29%
- Morrisons25%
- Colman's20%
- Stern's7%
- Clearspring6%
- Mott's5%
- Open — no brand owns it (3 brands, 7%)
Demand
Apple Puree search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Apple Puree search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple sauce56K/yr
- unsweetened apple sauce11K/yr
- apple puree11K/yr
- applesauce7K/yr
- apple sauce no added sugar3K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Puree
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Puree questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









