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Apple Puree

Fail

Prices span $0.82–$17.04, mostly outside the sweet spot, so Apple Puree is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£100K/yr88K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
58%top-5 click share · 9 brands · 61 sellers

Flapen Score

Apple Puree against its category

The dotted line is the Grocery average. Past it, Apple Puree is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Puree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Puree 88K times last year and spent an estimated £100K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
14.3%
Market size, estimated
£100Ka year
Peak month
December1.7× the quietest month
Top search term
apple sauce56K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £0.82 to £17.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.92 that is £6K to £8K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£0.82–£17.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #60 within Condiments & Sauces. It carries 292 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
90%
Out of stock, average day
4.5%
Average rank
#60in Condiments & Sauces
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Apple Puree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

61

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

7%

  • Gefen29%
  • Morrisons25%
  • Colman's20%
  • Stern's7%
  • Clearspring6%
  • Mott's5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Apple Puree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Apple Puree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple sauce56K/yr
  • unsweetened apple sauce11K/yr
  • apple puree11K/yr
  • applesauce7K/yr
  • apple sauce no added sugar3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Puree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.06

Too expensive

Grossly overpriced

Nice But Pricey Apple Sauce

Sweetness14%+0.73

Even my teenagers complained it was too sweet

Texture/Consistency-Overall14%−0.12

Just opened it and its mouldy

Stale/Rotten/Spoiled7%−0.07

there are some that are not fermented

Smell7%−0.07

has a pungent smell, sort of cider like

Love

Taste-Overall29%+0.13

Delicious apple sauce which reminds me of my childhood

Great taste

This is a good quality and tasty sauce

Quality-Overall19%+1.87

Good quality apple sauce and value for money arrived on time with good tracking and seller

Great quality and value

Great product

Value For Money10%−0.06

Value for money

Good value for money

Good value

Advertised Vs Actual Product8%+0.20

as expected

Just what I hoped for

Size-Overall8%+0.73

Nice size, as Im the only one in the family who use Apple Sauce

Good sized jar of apple sauce

FAQ

Common Apple Puree questions

Answered from the same tracked data.