How competitive is the Apple Puree niche on Amazon United Kingdom?

9 brands and 61 sellers compete in Apple Puree on Amazon United Kingdom. The top 5 Apple Puree products take 58% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Apple Puree?

Apple Puree buyers on Amazon United Kingdom complain most about Value For Money, Sweetness, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Apple Puree niche?

Apple Puree sells for £7.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.82–£17.04. The average incumbent carries 292 reviews — the moat a new listing must climb.

Apple Puree

prices mostly outside the sweet spot ($0.82–$17.04) — Apple Puree doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Apple Puree profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Puree is a £100K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Apple Puree: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.2% over the last 90 days and 14.3% of searches end in a purchase.

£100K

revenue / yr

Units sold / yr20K

Search volume / yr-2.2%88K

Conversion rate14.3%

Avg price£7.92

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 61

Top-5 product click share58%

Open market13%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Apple Puree products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g

Price: £8.10
Rating: 4.5/5
Reviews: 199
Age: 4y ago

Colmans Bramley Apple Sauce 155g

Price: £1.70
Rating: 4.6/5
Reviews: 316
Age: 15y ago

Morrisions Bramley Apple Sauce 280g

Price: £1.26
Rating: 4.6/5
Reviews: 645
Age: 6y ago

Colmans Apple Sauce grown in Britain perfect condiment with roast pork 155 g

Price: £1.64
Rating: 4.5/5
Reviews: 302
Age: 9y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)

Price: £13.90
Rating: 4.3/5
Reviews: 20
Age: 3y ago

Newest

by launch date

Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy

Price: £13.92
Rating: 5.0/5
Reviews: 5
Age: 2y ago

Baxters Bramley Apple Sauce 165 g (Pack of 6)

Price: £13.67
Rating: 4.5/5
Reviews: 8
Age: 2y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)

Price: £13.90
Rating: 4.3/5
Reviews: 20
Age: 3y ago

Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g

Price: £8.10
Rating: 4.5/5
Reviews: 199
Age: 4y ago

Gefen Apple Sauce Squeeze Pouches Unsweetened Apple Puree Fruit Snack for Kids Natural No Added Sugar 4 x 90g (Pack of 3)

Price: £17.04
Rating: 4.0/5
Reviews: 5
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Gefen29%
Morrisons25%
Colman's20%
Stern's7%
Clearspring6%
Mott's5%
Open — no brand owns it (3 brands, 7%)

Apple Puree demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR14.3%Products20Brands9Top 5 Brands87%OOS Rate4.5%Rating4.5★Reviews292Avg BSR#60

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Apple Puree search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple sauce56K/yr -9.4%17.1% conv.
unsweetened apple sauce11K/yr +6.0%7.5% conv.
apple puree11K/yr -2.4%4.4% conv.
applesauce7K/yr +2.3%8.1% conv.
apple sauce no added sugar3K/yr +90.8%8.7% conv.

What reviews say buyers love and hate about Apple Puree

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall29%

“Delicious apple sauce which reminds me of my childhood”

Quality-Overall19%

“Good quality apple sauce and value for money arrived on time with good tracking and seller”

Value For Money10%

“Value for money”

Advertised Vs Actual Product8%

“as expected”

Size-Overall8%

“Nice size, as Im the only one in the family who use Apple Sauce”

What buyers complain about

95% of reviews

Value For Money33%

“Too expensive”

Sweetness14%

“Even my teenagers complained it was too sweet”

Texture/Consistency-Overall14%

“Just opened it and its mouldy”

Stale/Rotten/Spoiled7%

“there are some that are not fermented”

Smell7%

“has a pungent smell, sort of cider like”

Common Apple Puree questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Puree 47/100 on Amazon United Kingdom — Skip it. The niche generates £100K/yr across 20 tracked products. Search demand moved -2.2% over the last 90 days.