apple puree
Skip itPrices mostly outside the sweet spot ($0.82–$17.04) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great291.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£100K£100K/yr · 88K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Price range
Bad£0.82–£17.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, apple puree is a £100K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
apple puree market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £119K–£158K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 25%
- Out of stock
- 4.5%
- Avg brand age
- 87 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
61
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
7%
- Gefen29%
- Morrisons25%
- Colman's20%
- Stern's7%
- Clearspring6%
- Mott's5%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -2.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top apple puree search terms
- apple sauce56K/yr
- unsweetened apple sauce11K/yr
- apple puree11K/yr
- applesauce7K/yr
- apple sauce no added sugar3K/yr
Top apple puree products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
Gefen£8.104.5★199 rev
Colmans Bramley Apple Sauce 155g
Colman's£1.704.6★316 rev
Morrisions Bramley Apple Sauce 280g
Morrisons£1.264.6★645 rev
Colmans Apple Sauce grown in Britain perfect condiment with roast pork 155 g
Colman's£1.644.5★302 rev
Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
Stern's£13.904.3★20 rev
Newest
by launch date
Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy
Stern's£13.925 rev
Baxters Bramley Apple Sauce 165 g (Pack of 6)
Baxters£13.678 rev
Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
Stern's£13.9020 rev
Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
Gefen£8.10199 rev
Gefen Apple Sauce Squeeze Pouches Unsweetened Apple Puree Fruit Snack for Kids Natural No Added Sugar 4 x 90g (Pack of 3)
Gefen£17.045 rev
Trending
90-day click momentumMorrisions Bramley Apple Sauce 280g
Morrisons£1.264.6★
Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy
Stern's£13.925.0★
Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
Gefen£8.104.5★
Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
Stern's£13.904.3★
Motts Apple Sauce Original 6 Cup - 4 oz (113g) Motts
Mott's£7.603.4★
What buyers say about apple puree
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious apple sauce which reminds me of my childhood”
“Good quality apple sauce and value for money arrived on time with good tracking and seller”
“Value for money”
“as expected”
“Nice size, as Im the only one in the family who use Apple Sauce”
“great for travel”
“Good and very healthy”
“Nice texture and taste when you eat it with bananas”
“gorgeous taste not too sweet”
“Ideal for baking”
What buyers complain about
“Too expensive”
“Even my teenagers complained it was too sweet”
“Just opened it and its mouldy”
“there are some that are not fermented”
“has a pungent smell, sort of cider like”
“Tasteless to my mind”
“Tasteless to my mind”
“no, most has added sugar and a number of unwanted additives”
Common questions
- Is apple puree profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 20 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the apple puree niche?
- 9 brands and 61 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in apple puree?
- Top complaints mined from reviews: Value For Money, Sweetness, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for apple puree peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the apple puree niche?
- Listings span £0.82–£17.04; the average listing price is £7.92 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.