Apple Puree
FailPrices span $0.82–$17.04, mostly outside the sweet spot, so Apple Puree is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £100K/yr88K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 61 sellers
Flapen Score
Apple Puree against its category
The dotted line is the Grocery average. Past it, Apple Puree is stronger. Inside it, weaker.
Market
The Apple Puree market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Puree 88K times last year and spent an estimated £100K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £100Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- apple sauce56K searches a year
02 · Price
A sale here is worth £7.92.
Listings sell for £7.92 on average, from £0.82 to £17.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.92 that is £6K to £8K a year per listing.
- Average price
- £7.92under the $15 to $100 sweet spot
- Price range
- £0.82–£17.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #60 within Condiments & Sauces. It carries 292 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 90%
- Out of stock, average day
- 4.5%
- Average rank
- #60in Condiments & Sauces
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 292per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Apple Puree products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4y ago

Colmans Bramley Apple Sauce 155g
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 15y ago

Morrisions Bramley Apple Sauce 280g
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 6y ago

Colmans Apple Sauce grown in Britain perfect condiment with roast pork 155 g
- Price
- £1.64
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago
Trending
90-day click momentum
Morrisions Bramley Apple Sauce 280g
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 6y ago

Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy
- Price
- £13.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago

Motts Apple Sauce Original 6 Cup - 4 oz (113g) Motts
- Price
- £7.60
- Rating
- 3.4/5
- Reviews
- 25
- Age
- 13y ago
Newest
by launch date
Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy
- Price
- £13.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

Baxters Bramley Apple Sauce 165 g (Pack of 6)
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 2y ago

Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)
- Price
- £13.90
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago

Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4y ago

Gefen Apple Sauce Squeeze Pouches Unsweetened Apple Puree Fruit Snack for Kids Natural No Added Sugar 4 x 90g (Pack of 3)
- Price
- £17.04
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
61
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
7%
- Gefen29%
- Morrisons25%
- Colman's20%
- Stern's7%
- Clearspring6%
- Mott's5%
- Open — no brand owns it (3 brands, 7%)
Demand
Apple Puree search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Apple Puree search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple sauce56K/yr
- unsweetened apple sauce11K/yr
- apple puree11K/yr
- applesauce7K/yr
- apple sauce no added sugar3K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Puree
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Grossly overpriced
Nice But Pricey Apple Sauce
Even my teenagers complained it was too sweet
Just opened it and its mouldy
there are some that are not fermented
has a pungent smell, sort of cider like
Love
Delicious apple sauce which reminds me of my childhood
Great taste
This is a good quality and tasty sauce
Good quality apple sauce and value for money arrived on time with good tracking and seller
Great quality and value
Great product
Value for money
Good value for money
Good value
as expected
Just what I hoped for
Nice size, as Im the only one in the family who use Apple Sauce
Good sized jar of apple sauce
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Puree questions
Answered from the same tracked data.









