How competitive is the Apple Juice niche on Amazon United Kingdom?

9 brands and 47 sellers compete in Apple Juice on Amazon United Kingdom. The top 5 Apple Juice products take 57% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Apple Juice?

Apple Juice buyers on Amazon United Kingdom complain most about Artificial Sweeteners, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Apple Juice niche?

Apple Juice sells for £4.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.01–£19.35. The average incumbent carries 734 reviews — the moat a new listing must climb.

Apple Juice

Apple Juice shows searches that convert (26.6% search→purchase), but pricing outside the sweet spot ($4.20 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Apple Juice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Juice is a £379K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 50/100.

Apple Juice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.6% over the last 90 days and 26.6% of searches end in a purchase.

£379K

revenue / yr

Units sold / yr150K

Search volume / yr+8.6%340K

Conversion rate26.6%

Avg price£4.20

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 47

Top-5 product click share57%

Open market6%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Apple Juice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Apple Juice from Concentrate 1 Litre (Previously Happy Belly)

Price: £1.15
Rating: 4.6/5
Reviews: 1,694
Age: 5y ago

Morrisons Apple Juice from Concentrate 1L

Price: £1.52
Rating: 4.5/5
Reviews: 222
Age: 1y ago

Morrisons Juice from Concentrate Apple 1 litre

Price: £1.76
Rating: 4.6/5
Reviews: 1,881
Age: 8y ago

innocent Pure Apple Juice 1.35L

Price: £3.32
Rating: 4.7/5
Reviews: 1,012
Age: 10y ago

Morrisons Savers Apple Juice Drink 1l

Price: £1.08
Rating: 4.3/5
Reviews: 327
Age: 2y ago

Newest

by launch date

Morrisons Savers Apple Juice Drink 1l

Price: £1.01
Rating: 4.1/5
Reviews: 6
Age: 12mo ago

Morrisons Apple Juice from Concentrate 1L

Price: £1.52
Rating: 4.5/5
Reviews: 222
Age: 1y ago

Tropicana Pure Pressed Apple Fruit Juice Long Life 850ml x 6

Price: £10.19
Rating: 4.6/5
Reviews: 38
Age: 1y ago

Morrisons Savers Apple Juice Drink 1l

Price: £1.08
Rating: 4.3/5
Reviews: 327
Age: 2y ago

Princes Apple Juice 27 x 200ml

Price: £15.17
Rating: 4.8/5
Reviews: 111
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Morrisons44%
by Amazon23%
INNOCENT15%
Tropicana9%
Copella4%
Appletiser2%
Open — no brand owns it (3 brands, 4%)

Apple Juice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume340KCVR26.6%Products20Brands9Top 5 Brands94%OOS Rate0.0%Rating4.6★Reviews734Avg BSR#676

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Apple Juice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple juice333K/yr +9.0%21.5% conv.
pure apple juice4K/yr -14.2%4.6% conv.
fresh apple juice3K/yr -3.6%15.6% conv.

What reviews say buyers love and hate about Apple Juice

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall38%

“Good taste”

Quality-Overall13%

“Excellent quality”

Value For Money11%

“Excellent value for money”

Sweetness9%

“Low sugar”

Flavor6%

“The flavor is well-balanced—refreshing”

What buyers complain about

85% of reviews

Artificial Sweeteners18%

“However, there is a problem with stevia and it relates to those glycerides”

Taste-Overall14%

“Taste artificial”

Flavor14%

“It's water that's Mildly flavoured”

Advertised Vs Actual Product9%

“This is NOT clear apple juice”

Sour9%

“Less gas and slightly sour”

Common Apple Juice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Juice 50/100 on Amazon United Kingdom — Worth a look. The niche generates £379K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +8.6% over the last 90 days.