apple juice
Worth a lookShows searches that convert (26.6% search→purchase), but pricing outside the sweet spot ($4.20 avg) keeps it on the watch list.
Conversion
Incredible26.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good734.45avg incumbent reviews — the moat a new listing must climb
Market size
Good£379K£379K/yr · 340K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£1.01–£19.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.20avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, apple juice is a £379K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
apple juice market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- £525K–£630K
- units × avg price
- Conversion rate
- 26.6%
- Avg BSR
- #676
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
47
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- Morrisons44%
- by Amazon23%
- INNOCENT15%
- Tropicana9%
- Copella4%
- Appletiser2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top apple juice search terms
- apple juice333K/yr
- pure apple juice4K/yr
- fresh apple juice3K/yr
Top apple juice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Apple Juice from Concentrate 1 Litre (Previously Happy Belly)
by Amazon£1.154.6★1,694 rev
Morrisons Apple Juice from Concentrate 1L
Morrisons£1.524.5★222 rev
Morrisons Juice from Concentrate Apple 1 litre
Morrisons£1.764.6★1,881 rev
innocent Pure Apple Juice 1.35L
INNOCENT£3.324.7★1,012 rev
Morrisons Savers Apple Juice Drink 1l
Morrisons£1.084.3★327 rev
Newest
by launch date
Morrisons Savers Apple Juice Drink 1l
Morrisons£1.016 rev
Morrisons Apple Juice from Concentrate 1L
Morrisons£1.52222 rev
Tropicana Pure Pressed Apple Fruit Juice Long Life 850ml x 6
Tropicana£10.1938 rev
Morrisons Savers Apple Juice Drink 1l
Morrisons£1.08327 rev
Princes Apple Juice 27 x 200ml
Princes£15.17111 rev
Trending
90-day click momentumMorrisons Savers Apple Juice Drink 1l
Morrisons£1.014.1★
Tropicana - Pure Pressed Apple Fruit Juice with Vitamin C 100% Pressed - Apple Juice Soft Drinks 900ml
Tropicana£2.014.6★
Innocent Apple Juice 900ml 100 Percent Recyclable Bottle - Made from Nothing But Juicy Apples We Never Ever Add Sugar
INNOCENT£2.594.6★
Tropicana Pure Pressed Apple Fruit Juice Long Life 850ml x 6
Tropicana£10.194.6★
Ocean Spray Cranberry & Raspberry Juice Drink - 1L - Sugar & Natural Sweetener Fruit Juice - No Artificial Colours Flavours or Sweeteners
Ocean Spray£1.294.6★
What buyers say about apple juice
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Excellent quality”
“Excellent value for money”
“Low sugar”
“The flavor is well-balanced—refreshing”
“is a nice freshness”
“Good drink”
“As described”
“Also good for my kidneys Thanks”
“So natural and thirst quenching flavour and my family's favourite juice”
What buyers complain about
“However, there is a problem with stevia and it relates to those glycerides”
“Taste artificial”
“It's water that's Mildly flavoured”
“This is NOT clear apple juice”
“Less gas and slightly sour”
“not for the price”
“It's water that's Mildly flavoured”
“a bit of a bitter taste”
“This juice is not made from concentrate which is a health benefit”
Common questions
- Is apple juice profitable to sell on Amazon United Kingdom?
- The niche generates £379K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the apple juice niche?
- 9 brands and 47 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in apple juice?
- Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for apple juice peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the apple juice niche?
- Listings span £1.01–£19.35; the average listing price is £4.20 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.