Apple Cider Vinegar
FailPrices span $1.81–$10.07, mostly outside the sweet spot, so Apple Cider Vinegar is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £1.7M/yr1.6M searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 34 sellers
Flapen Score
Apple Cider Vinegar against its category
The dotted line is the Grocery average. Past it, Apple Cider Vinegar is stronger. Inside it, weaker.
Market
The Apple Cider Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Cider Vinegar 1.6M times last year and spent an estimated £1.7M. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £1.7Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- apple cider vinegar864K searches a year
02 · Price
A sale here is worth £6.04.
Listings sell for £6.04 on average, from £1.81 to £10.07. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £6.04 that is £48K to £60K a year per listing.
- Average price
- £6.04under the $15 to $100 sweet spot
- Price range
- £1.81–£10.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £48K–£60K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #4 within Oils, Vinegars & Salad Dressings. It carries 4,783 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #4in Oils, Vinegars & Salad Dressings
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,783per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Apple Cider Vinegar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 4,032
- Age
- 9y ago
Raw Organic Apple Cider Vinegar with the Mother 1L - Raw Unpasteurised and Unfiltered - Gut Health Aids Digestion - Naturally Vegan
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 10,587
- Age
- 8y ago
Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box
- Price
- £5.26
- Rating
- 4.6/5
- Reviews
- 10,440
- Age
- 6y ago
Apple Cider Vinegar by Amazon 500ml
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 2y ago
Trending
90-day click momentumApple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 1y ago
Biona Organic Apple Cider Vinegar 500ml
- Price
- £2.77
- Rating
- 4.6/5
- Reviews
- 1,930
- Age
- 10y ago
Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 4,032
- Age
- 9y ago
Apple Cider Vinegar by Amazon 500ml
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 2y ago
Newest
by launch dateApple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 1y ago
Apple Cider Vinegar by Amazon 500ml
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 2y ago
Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 7,024
- Age
- 5y ago
Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box
- Price
- £5.26
- Rating
- 4.6/5
- Reviews
- 10,440
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
34
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
10%
- Nutrition Geeks48%
- Bragg14%
- Raw Vibrant Living8%
- Eat Wholesome8%
- by Amazon7%
- Mr Organic5%
- Open — no brand owns it (3 brands, 10%)
Demand
Apple Cider Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Apple Cider Vinegar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple cider vinegar864K/yr
- apple cider vinegar capsules222K/yr
- apple cider vinegar with mother87K/yr
- nutrition geeks apple cider vinegar115K/yr
- geeks apple cider vinegar capsules49K/yr
- cider vinegar49K/yr
- apple cider vinegar tablets47K/yr
- apple cider33K/yr
- apple cider vinegar nutrition geeks45K/yr
- organic apple cider vinegar28K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Cider Vinegar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This product was not effective
Didnt work for me
Not working properly
Didnt help me to lose weight at all
Haven't lost any weight
Not for weight loss
Side effect
have had an unpleasant and unwanted side effect
Unpleasant side effect
The recommended dosage of three tablets is far too high for me
Taking these daily for about a month but no obvious difference
the dosage was actually very low
Taste hidden
Awful Taste
thankfully rest are tasteless
Love
no unpleasant taste
Excellent taste
No unpleasant aftertaste
Most importantly, it delivers consistent quality at an excellent price point
Excellent Quality
Reliable brand Definitely recommend
Value for money
Good Value for money
Good price
Just what I wanted
As described
Exactly as pictured and described
Ease of use
Easy to take
easy to pour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Cider Vinegar questions
Answered from the same tracked data.