How competitive is the Apple Cider Vinegar niche on Amazon United Kingdom?

9 brands and 34 sellers compete in Apple Cider Vinegar on Amazon United Kingdom. The top 5 Apple Cider Vinegar products take 85% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Apple Cider Vinegar?

Apple Cider Vinegar buyers on Amazon United Kingdom complain most about Functionality-Overall, Weight Loss, Side Effects, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Apple Cider Vinegar niche?

Apple Cider Vinegar sells for £6.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.81–£10.07. The average incumbent carries 4,783 reviews — the moat a new listing must climb.

Apple Cider Vinegar

prices mostly outside the sweet spot ($1.81–$10.07) — Apple Cider Vinegar doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Apple Cider Vinegar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Cider Vinegar is a £1.7M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.

Apple Cider Vinegar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 17.4% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr250K

Search volume / yr-18.5%1.6M

Conversion rate17.4%

Avg price£6.04

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers9 · 34

Top-5 product click share85%

Open market15%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Apple Cider Vinegar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made

Price: £8.24
Rating: 4.4/5
Reviews: 996
Age: 4mo ago

Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml

Price: £7.19
Rating: 4.5/5
Reviews: 4,032
Age: 9y ago

Raw Organic Apple Cider Vinegar with the Mother 1L - Raw Unpasteurised and Unfiltered - Gut Health Aids Digestion - Naturally Vegan

Price: £4.61
Rating: 4.6/5
Reviews: 10,587
Age: 8y ago

Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box

Price: £5.26
Rating: 4.6/5
Reviews: 10,440
Age: 6y ago

Apple Cider Vinegar by Amazon 500ml

Price: £1.81
Rating: 4.5/5
Reviews: 816
Age: 2y ago

Newest

by launch date

Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made

Price: £8.24
Rating: 4.4/5
Reviews: 996
Age: 4mo ago

Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks

Price: £6.22
Rating: 4.6/5
Reviews: 327
Age: 1y ago

Apple Cider Vinegar by Amazon 500ml

Price: £1.81
Rating: 4.5/5
Reviews: 816
Age: 2y ago

Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul

Price: £8.17
Rating: 4.3/5
Reviews: 7,024
Age: 5y ago

Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box

Price: £5.26
Rating: 4.6/5
Reviews: 10,440
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

Nutrition Geeks48%
Bragg14%
Raw Vibrant Living8%
Eat Wholesome8%
by Amazon7%
Mr Organic5%
Open — no brand owns it (3 brands, 10%)

Apple Cider Vinegar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR17.4%Products9Brands9Top 5 Brands85%OOS Rate4.5%Rating4.5★Reviews4,783Avg BSR#4

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Apple Cider Vinegar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple cider vinegar864K/yr -6.9%12.6% conv.
apple cider vinegar capsules222K/yr -8.4%12.5% conv.
apple cider vinegar with mother87K/yr -4.4%10.0% conv.
nutrition geeks apple cider vinegar115K/yr -74.1%24.3% conv.
geeks apple cider vinegar capsules49K/yr -40.5%21.2% conv.
cider vinegar49K/yr +6.9%9.4% conv.
apple cider vinegar tablets47K/yr -19.8%7.6% conv.
apple cider33K/yr +0.7%5.3% conv.
apple cider vinegar nutrition geeks45K/yr -72.2%21.7% conv.
organic apple cider vinegar28K/yr +0.9%12.5% conv.

What reviews say buyers love and hate about Apple Cider Vinegar

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Taste-Overall17%

“no unpleasant taste”

Quality-Overall15%

“Most importantly, it delivers consistent quality at an excellent price point”

Value For Money13%

“Value for money”

Advertised Vs Actual Product6%

“Just what I wanted”

Ease Of Use4%

“Ease of use”

What buyers complain about

51% of reviews

Functionality-Overall8%

“This product was not effective”

Weight Loss8%

“Didnt help me to lose weight at all”

Side Effects6%

“Side effect”

Dosage6%

“The recommended dosage of three tablets is far too high for me”

Taste-Overall5%

“Taste hidden”

Common Apple Cider Vinegar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Cider Vinegar 47/100 on Amazon United Kingdom — Skip it. The niche generates £1.7M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.5% over the last 90 days.