Apple Cider Vinegar
FailPrices span $1.81–$10.07, mostly outside the sweet spot, so Apple Cider Vinegar is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £1.7M/yr1.6M searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 34 sellers
Flapen Score
Apple Cider Vinegar against its category
The dotted line is the Grocery average. Past it, Apple Cider Vinegar is stronger. Inside it, weaker.
Market
The Apple Cider Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Cider Vinegar 1.6M times last year and spent an estimated £1.7M. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £1.7Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- apple cider vinegar864K searches a year
02 · Price
A sale here is worth £6.04.
Listings sell for £6.04 on average, from £1.81 to £10.07. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £6.04 that is £48K to £60K a year per listing.
- Average price
- £6.04under the $15 to $100 sweet spot
- Price range
- £1.81–£10.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £48K–£60K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #4 within Oils, Vinegars & Salad Dressings. It carries 4,783 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #4in Oils, Vinegars & Salad Dressings
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,783per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Apple Cider Vinegar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 4,032
- Age
- 9y ago
Raw Organic Apple Cider Vinegar with the Mother 1L - Raw Unpasteurised and Unfiltered - Gut Health Aids Digestion - Naturally Vegan
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 10,587
- Age
- 8y ago
Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box
- Price
- £5.26
- Rating
- 4.6/5
- Reviews
- 10,440
- Age
- 6y ago
Apple Cider Vinegar by Amazon 500ml
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 2y ago
Trending
estimated 90-day click momentumApple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 1y ago
Biona Organic Apple Cider Vinegar 500ml
- Price
- £2.77
- Rating
- 4.6/5
- Reviews
- 1,930
- Age
- 10y ago
Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 4,032
- Age
- 9y ago
Apple Cider Vinegar by Amazon 500ml
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 2y ago
Newest
by launch dateApple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 1y ago
Apple Cider Vinegar by Amazon 500ml
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 2y ago
Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 7,024
- Age
- 5y ago
Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box
- Price
- £5.26
- Rating
- 4.6/5
- Reviews
- 10,440
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
34
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
10%
- Nutrition Geeks48%
- Bragg14%
- Raw Vibrant Living8%
- Eat Wholesome8%
- by Amazon7%
- Mr Organic5%
- Open — no brand owns it (3 brands, 10%)
Demand
Apple Cider Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Apple Cider Vinegar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple cider vinegar864K/yr
- apple cider vinegar capsules222K/yr
- apple cider vinegar with mother87K/yr
- nutrition geeks apple cider vinegar115K/yr
- geeks apple cider vinegar capsules49K/yr
- cider vinegar49K/yr
- apple cider vinegar tablets47K/yr
- apple cider33K/yr
- apple cider vinegar nutrition geeks45K/yr
- organic apple cider vinegar28K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Cider Vinegar
We read the reviews and the return reasons for every product selling here.
“This product was not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Cider Vinegar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data