Is apple cider vinegar profitable to sell on Amazon United Kingdom?

The niche generates £1.7M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (47/100).

How competitive is the apple cider vinegar niche?

9 brands and 34 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in apple cider vinegar?

Top complaints mined from reviews: Functionality-Overall, Weight Loss, Side Effects. The return rate is 0.0%.

When does demand for apple cider vinegar peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the apple cider vinegar niche?

Listings span £1.81–£10.07; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 4,783 reviews — the moat a new listing must climb.

apple cider vinegar

Skip it

Prices mostly outside the sweet spot ($1.81–$10.07) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.7M

£1.7M/yr · 1.6M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,783.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.04

avg listing price — sweet spot $15–$100

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad£1.81–£10.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, apple cider vinegar is a £1.7M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

apple cider vinegar market data

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: £1.2M–£1.5M; units × avg price
Conversion rate: 17.4%
Avg BSR: #4
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 4.5%
Avg brand age: 59 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

Nutrition Geeks48%
Bragg14%
Raw Vibrant Living8%
Eat Wholesome8%
by Amazon7%
Mr Organic5%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top apple cider vinegar search terms

apple cider vinegar864K/yr -6.9%12.6% conv.
apple cider vinegar capsules222K/yr -8.4%12.5% conv.
apple cider vinegar with mother87K/yr -4.4%10.0% conv.
nutrition geeks apple cider vinegar115K/yr -74.1%24.3% conv.
geeks apple cider vinegar capsules49K/yr -40.5%21.2% conv.
cider vinegar49K/yr +6.9%9.4% conv.
apple cider vinegar tablets47K/yr -19.8%7.6% conv.
apple cider33K/yr +0.7%5.3% conv.
apple cider vinegar nutrition geeks45K/yr -72.2%21.7% conv.
organic apple cider vinegar28K/yr +0.9%12.5% conv.

All search terms

Top apple cider vinegar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made

Nutrition Geeks£8.244.4★996 rev

Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml

Bragg£7.194.5★4,032 rev

Raw Organic Apple Cider Vinegar with the Mother 1L - Raw Unpasteurised and Unfiltered - Gut Health Aids Digestion - Naturally Vegan

Raw Vibrant Living£4.614.6★10,587 rev

Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box

Eat Wholesome£5.264.6★10,440 rev

Apple Cider Vinegar by Amazon 500ml

by Amazon£1.814.5★816 rev

Newest

by launch date

Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made

Nutrition Geeks£8.24996 rev

4mo ago

Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks

Mr Organic£6.22327 rev

1y ago

Apple Cider Vinegar by Amazon 500ml

by Amazon£1.81816 rev

2y ago

Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul

Free Soul£8.177,024 rev

5y ago

Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box

Eat Wholesome£5.2610,440 rev

6y ago

What buyers say about apple cider vinegar

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall17%

“no unpleasant taste”

Quality-Overall15%

“Most importantly, it delivers consistent quality at an excellent price point”

Value For Money13%

“Value for money”

Advertised Vs Actual Product6%

“Just what I wanted”

Ease Of Use4%

“Ease of use”

Regulates Digestion4%

“less Bloating”

Ease Of Chewing/Swallowing3%

“Easy to chew”

Nutritional Content3%

“Effective and Convenient Supplement”

Health Benefits-Overall2%

“Good value for a genuine good healthy product”

Flavor2%

“Great flavour”

What buyers complain about

Functionality-Overall8%

“This product was not effective”

Weight Loss8%

“Didnt help me to lose weight at all”

Side Effects6%

“Side effect”

Dosage6%

“The recommended dosage of three tablets is far too high for me”

Taste-Overall5%

“Taste hidden”

Size-Overall5%

“I just wish it came in a slightly bigger size”

Acid Regulator/Stomach Ache Relief4%

“I could feel the effects of these working on my stomach”

Smell4%

“They smell like vinegar”

Ease Of Chewing/Swallowing3%

“Really Hard to Swallow”

Allergies3%

“Reaction from gummies”

Common questions

Is apple cider vinegar profitable to sell on Amazon United Kingdom?: The niche generates £1.7M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (47/100).
How competitive is the apple cider vinegar niche?: 9 brands and 34 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in apple cider vinegar?: Top complaints mined from reviews: Functionality-Overall, Weight Loss, Side Effects. The return rate is 0.0%.
When does demand for apple cider vinegar peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the apple cider vinegar niche?: Listings span £1.81–£10.07; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 4,783 reviews — the moat a new listing must climb.