Antibacterial Wipes
FailPrices span $0.87–$15.45, mostly outside the sweet spot, so Antibacterial Wipes is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £1.2M/yr1.5M searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 166 sellers
Flapen Score
Antibacterial Wipes against its category
The dotted line is the Grocery average. Past it, Antibacterial Wipes is stronger. Inside it, weaker.
Market
The Antibacterial Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Antibacterial Wipes 1.5M times last year and spent an estimated £1.2M. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
16.2% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £1.2Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- antibacterial wipes555K searches a year
02 · Price
A sale here is worth £5.10.
Listings sell for £5.10 on average, from £0.87 to £15.45. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At £5.10 that is £64K to £77K a year per listing.
- Average price
- £5.10under the $15 to $100 sweet spot
- Price range
- £0.87–£15.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £64K–£77K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #20 within Household Cleaners. It carries 2,481 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 1.0%
- Average rank
- #20in Household Cleaners
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,481per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Antibacterial Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Antibacterial Multipurpose Cleaning Wipes fresh 252 Count 42 count (Pack of 6)
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
Dettol Antibacterial Cleansing Surface Wipes Fragrance Free 440 Wipes (110 x 4pck) Disinfectant Home Hygiene Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 6,485
- Age
- 1y ago
Dettol Antibacterial Cleansing Surface Biodegradable Wipes Lime and Mint 126 Wipes Disinfectant Home Hygiene Kills 99.9 Percent of Germs
- Price
- £2.70
- Rating
- 4.6/5
- Reviews
- 603
- Age
- 3y ago
Clinell Universal Cleaning and Surface Disinfection- Multi Purpose - Kills 99.99% of Germs Effective from 30 Seconds - 1 x Clip Pack of 50 Wipes
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 1,568
- Age
- 10y ago
Trending
90-day click momentum
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 8mo ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago
Dettol Antibacterial Cleansing Surface Wipes Fragrance Free 440 Wipes (110 x 4pck) Disinfectant Home Hygiene Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 6,485
- Age
- 1y ago
Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago
Newest
by launch dateCareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 8mo ago
Dettol Antibacterial Cleansing Surface Wipes Fragrance Free 440 Wipes (110 x 4pck) Disinfectant Home Hygiene Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 6,485
- Age
- 1y ago
Morrisons Antibacterial Multi Surface Rhubarb Wipes Pack of 50
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
166
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- by Amazon39%
- Dettol35%
- Clinell11%
- Zoflora4%
- Duzzit3%
- CareBee2%
- Open — no brand owns it (4 brands, 6%)
Demand
Antibacterial Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Antibacterial Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- antibacterial wipes555K/yr
- dettol wipes237K/yr
- cleaning wipes197K/yr
- disinfectant wipes83K/yr
- anti bac wipes65K/yr
- wipes antibacterial surface cleaning59K/yr
- surface wipes51K/yr
- kitchen wipes44K/yr
- bathroom wipes28K/yr
- antibac wipes24K/yr
Reviews and returns
What reviews say buyers love and hate about Antibacterial Wipes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Unpleasant smell
Weird smell
Very big tub
The wipes are a bit smaller than expected
Much smaller
price now too high
Ridiculous price increase
Not worth money
feels thicker than the Dettol wipes I normally use
They are thick
thinner than baby wipes
can be slightly dry
Not moist enough
Every wipe was dry and wasnt sufficient
Love
Always good for cleaning
Cleans well
It cleans really well
Good value for money
Fantastic price
Good value for money
smell fresh
Lovely smell
smells divine
Decent quality for the money
Great product and a really good size for everyday use
Excellent Product
Easy to use
Very handy to have
Very handy
Return
0.1% Return rate 49% Fixable by listing
Very big tub
The wipes are a bit smaller than expected
Much smaller
Bad smell
Unpleasant smell
Weird smell
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Antibacterial Wipes questions
Answered from the same tracked data.