Antibacterial Wipes
prices mostly outside the sweet spot ($0.87–$15.45) — Antibacterial Wipes doesn't clear our bar today.
Flapen Score
Is Antibacterial Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Antibacterial Wipes is a £1.2M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Antibacterial Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.2% over the last 90 days and 16.2% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 19 products
Top Antibacterial Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Antibacterial Multipurpose Cleaning Wipes fresh 252 Count 42 count (Pack of 6)
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
Dettol Antibacterial Cleansing Surface Wipes Fragrance Free 440 Wipes (110 x 4pck) Disinfectant Home Hygiene Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 6,485
- Age
- 1y ago
Dettol Antibacterial Cleansing Surface Biodegradable Wipes Lime and Mint 126 Wipes Disinfectant Home Hygiene Kills 99.9 Percent of Germs
- Price
- £2.70
- Rating
- 4.6/5
- Reviews
- 603
- Age
- 3y ago
Clinell Universal Cleaning and Surface Disinfection- Multi Purpose - Kills 99.99% of Germs Effective from 30 Seconds - 1 x Clip Pack of 50 Wipes
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 1,568
- Age
- 10y ago
Trending
90-day click momentum
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 8mo ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago
Dettol Antibacterial Cleansing Surface Wipes Fragrance Free 440 Wipes (110 x 4pck) Disinfectant Home Hygiene Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 6,485
- Age
- 1y ago
Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago
Newest
by launch dateCareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 8mo ago
Dettol Antibacterial Cleansing Surface Wipes Fragrance Free 440 Wipes (110 x 4pck) Disinfectant Home Hygiene Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 6,485
- Age
- 1y ago
Morrisons Antibacterial Multi Surface Rhubarb Wipes Pack of 50
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
166
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- by Amazon39%
- Dettol35%
- Clinell11%
- Zoflora4%
- Duzzit3%
- CareBee2%
- Open — no brand owns it (4 brands, 6%)
Antibacterial Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Antibacterial Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- antibacterial wipes555K/yr
- dettol wipes237K/yr
- cleaning wipes197K/yr
- disinfectant wipes83K/yr
- anti bac wipes65K/yr
- wipes antibacterial surface cleaning59K/yr
- surface wipes51K/yr
- kitchen wipes44K/yr
- bathroom wipes28K/yr
- antibac wipes24K/yr
What reviews say buyers love and hate about Antibacterial Wipes
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Always good for cleaning”
“Good value for money”
“smell fresh”
“Decent quality for the money”
“Easy to use”
What buyers complain about
60% of reviews“Bad smell”
“Very big tub”
“price now too high”
“feels thicker than the Dettol wipes I normally use”
“can be slightly dry”
Antibacterial Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Antibacterial Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
