Antibacterial Wipes

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

16.2%

Market size, estimated

£1.2Ma year

Peak month

October1.4× the quietest month

Top search term

antibacterial wipes555K searches a year

Listings sell for £5.10 on average, from £0.87 to £15.45. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At £5.10 that is £64K to £77K a year per listing.

Average price

£5.10under the $15 to $100 sweet spot

Price range

£0.87–£15.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

12,500–15,000

Revenue per listing a year

£64K–£77K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #20 within Household Cleaners. It carries 2,481 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

95%

Out of stock, average day

1.0%

Average rank

#20in Household Cleaners

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,481per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months