Is ant spray profitable to sell on Amazon United Kingdom?

The niche generates £176K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +337.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the ant spray niche?

13 brands and 98 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in ant spray?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for ant spray peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 62.9× the quietest.

What does it cost to enter the ant spray niche?

Listings span £3.18–£16.87; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.

Ant Spray

Worth a look

Shows demand growing +337.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+337.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,997.94

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£176K

£176K/yr · 115K searches

Avg price

Bad£8.69

avg listing price — sweet spot $15–$100

Price range

Bad£3.18–£16.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending No Dominant Brand

Is ant spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, ant spray is a £176K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ant spray market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £174K–£217K; units × avg price
Conversion rate: 17.6%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.6%
Avg brand age: 64 months
Avg seller age: 170 days

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

Deadfast18%
NOPE!16%
Raid15%
Pest strike11%
Doff9%
Dethlac7%

ant spray demand & seasonality

Weekly Amazon search volume, last 104 weeks — +337.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 62.9×

Open Trend

Top ant spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ant spray52K/yr +331.3%15.8% conv.
ant killer spray25K/yr +378.1%16.0% conv.
ant spray indoors17K/yr +282.0%19.1% conv.
ant spray outdoor6K/yr >1,000%17.3% conv.
ant spray indoors pet safe4K/yr +161.5%14.0% conv.
ant killer spray indoor4K/yr +310.9%18.0% conv.
ant spray killer3K/yr +355.4%16.8% conv.
ant spray indoor2K/yr +232.9%14.4% conv.

All search terms

Top ant spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Deadfast Ant Killer Plus Spray 750ml

Deadfast£3.944.5★635 rev

NOPE! CP Ant Killer Spray - 500ml - Spray Long-Lasting Fast Acting for Indoor and Outdoor use

NOPE!£11.374.4★1,909 rev

Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control

Pest strike£12.824.6★368 rev

Doff Ant & Crawling Insect Killer Spray | Fast-Acting Insecticide for Ants Fleas Cockroaches & More | Ready-to-Use Pump Spray for Indoor & Outdoor Use | 1 Litre

Doff£4.874.4★713 rev

300ml Ant & Cockroach Intant Killer Spray (2) (2)

Raid£8.424.5★800 rev

Newest

by launch date

REPELEM£13.4737 rev

1mo ago

Inoscent Ant Killer Spray (500ml) for Indoor and Outdoor - Non-Toxic Pet & Family Safe. Eco Friendly Non-Staining | Kills on Contact. Ant Control for Home & Garden

Inoscent£11.70151 rev

4mo ago

Entopest Non-Toxic Ant Killer Spray Fast-Acting Insect Control Solution for Home Garden Patio & Indoor/Outdoor Use | Kills Ants on Contact | Pet & Child Safe Formula | Eco-Friendly (500ml)

Entopest£8.67287 rev

1y ago

Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control

Pest strike£12.82368 rev

1y ago

NOPE! CP Ant Killer Spray - 500ml - Spray Long-Lasting Fast Acting for Indoor and Outdoor use

NOPE!£11.371,909 rev

2y ago

What reviews say buyers love and hate about ant spray

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control26%

“A good way to get rid of ants”

Advertised Vs Actual Product14%

“Met all expectations”

Quality-Overall12%

“Great product - very effective”

Efficiency10%

“It works ok”

Spray/Flow9%

“Good spray”

Ease Of Use7%

“Easy to use”

Value For Money6%

“Value for money”

Strength2%

“What I really like about this one is that it doesnt feel harsh or overpowering”

Eco Friendliness1%

“It is eco friendly”

Suitable For Indoor1%

“Designed for both indoor and outdoor use”

What buyers complain about

Pest/Insect Control35%

“Still got ants”

Functionality-Overall16%

“Non effective”

Value For Money14%

“Price-wise, it's not particularly cheap,”

Spray/Flow4%

“Defective sprayer”

Smell3%

“The smell is truly AWFUL”

Leak-Proof2%

“Item arrived and it had leaked everywhere”

Quality-Overall2%

“Trash product”

Durability2%

“Gone in 2 days”

Moist/Dry1%

“It was messy and very wet”

Instructions/User Manual/Troubleshooting1%

“Its appalling that you havent got instructions on the bottle”

Top return reasons

Leak-Proof33%

Functionality-Overall23%

Pest/Insect Control12%

Spray/Flow7%

Advertised Vs Actual Product6%

Value For Money5%

Defective Material/Parts3%

Size-Overall2%

Smell2%

Portability1%

Common ant spray questions

Is ant spray profitable to sell on Amazon United Kingdom?: The niche generates £176K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +337.4%. Flapen's verdict: Worth a look (63/100).
How competitive is the ant spray niche?: 13 brands and 98 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in ant spray?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.1%.
When does demand for ant spray peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 62.9× the quietest.
What does it cost to enter the ant spray niche?: Listings span £3.18–£16.87; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.

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