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Ant Spray

Maybe

Search demand grew +337.4% this quarter. But prices span $3.18–$16.87, mostly outside the sweet spot, so Ant Spray is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£176K/yr115K searches / yr
90-day growth
+337.4%search demand this quarter
Competition
62%top-5 click share · 13 brands · 98 sellers

Flapen Score

Ant Spray against its category

The dotted line is the Grocery average. Past it, Ant Spray is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ant Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ant Spray 115K times last year and spent an estimated £176K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +337.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+337.4%
Conversion, latest week
17.6%
Market size, estimated
£176Ka year
Peak month
May62.9× the quietest month
Top search term
ant spray52K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £3.18 to £16.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £8.69 that is £11K to £13K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£3.18–£16.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #34 within Indoor Insect & Pest Control. It carries 1,998 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#34in Indoor Insect & Pest Control
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,998per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Ant Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

98

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Deadfast18%
  • NOPE!16%
  • Raid15%
  • Pest strike11%
  • Doff9%
  • Dethlac7%

Demand

Ant Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 62.9×

Search terms

Top Ant Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ant spray52K/yr
  • ant killer spray25K/yr
  • ant spray indoors17K/yr
  • ant spray outdoor6K/yr
  • ant spray indoors pet safe4K/yr
  • ant killer spray indoor4K/yr
  • ant spray killer3K/yr
  • ant spray indoor2K/yr

Reviews and returns

What reviews say buyers love and hate about Ant Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control35%−0.07

Still got ants

Does not kill flies

Didnt work on ants

Functionality-Overall16%−0.25

Non effective

Didn't work for me

Doesnt seem to work that well

Value For Money14%−0.07

Price-wise, it's not particularly cheap,

It also feels pretty pricey for what it is

Certainly not worth the money very disappointed

Spray/Flow4%

Defective sprayer

Nozzle falls off quite easily

Spray doesnt work

Smell3%−0.02

The smell is truly AWFUL

I think that I will have to keep spraying so that the smell outside will keep deterring them

if used in the house there is a strong smell

Love

Pest/Insect Control26%−0.07

A good way to get rid of ants

Best for ants

Keep ants away

Advertised Vs Actual Product14%+1.44

Met all expectations

Seems to work

its worked better than I expected

Quality-Overall12%+1.37

Great product - very effective

This is a reliable

Excellent Product

Efficiency10%+0.87

It works ok

Worked really well

Really effective

Spray/Flow9%

Good spray

Easy to use spray

easy direct spray

Return

0.1% Return rate 9% Fixable by listing

Leak-Proof33%▁▆▃█▅▄

Item arrived and it had leaked everywhere

arrive damaged and leaking therefore didn't get a full bottle

Functionality-Overall23%▁▁▇▄█▅

Non effective

Didn't work for me

Doesnt seem to work that well

Pest/Insect Control12%█▁▁▂▂▃

Still got ants

Does not kill flies

Didnt work on ants

Spray/Flow7%▁▄█▂▂▄

Defective sprayer

Nozzle falls off quite easily

Spray doesnt work

Advertised Vs Actual Product6%▁▁▁█▇▄

FAQ

Common Ant Spray questions

Answered from the same tracked data.