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Aniseed Balls

Fail

Shoppers spend only $60K a year here, so Aniseed Balls is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£60K/yr59K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
71%top-5 click share · 10 brands · 19 sellers

Flapen Score

Aniseed Balls against its category

The dotted line is the Grocery average. Past it, Aniseed Balls is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aniseed Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aniseed Balls 59K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
10.9%
Market size, estimated
£60Ka year
Peak month
December2.0× the quietest month
Top search term
aniseed balls49K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £2.69 to £20.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.32 that is £2K to £5K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£2.69–£20.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #73 within Confectionery. It carries 280 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
79%
Out of stock, average day
19.4%
Average rank
#73in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
280per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Aniseed Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Berrymans40%
  • Kingsway32%
  • Dolci Di Lechlade7%
  • Krazy Kandi5%
  • Strawberry Ledge4%
  • The Gourmet Sweet Company3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Aniseed Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Aniseed Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aniseed balls49K/yr
  • aniseed balls sweets6K/yr
  • anaseeds balls5K/yr

Reviews and returns

What reviews say buyers love and hate about Aniseed Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.06

Not much aniseed taste to them bit disappointed

Mild aniseed taste

They taste horrible

Advertised Vs Actual Product20%−0.22

VERY MISLEADING

MISLEADING IMAGE

not the same as the picture shown when selling these

Flavor13%−0.05

Disappointing flavour

Flavour not as full as normal

No real strong aniseed flavour

Size-Overall10%−0.10

Smaller than expected

When box arrived was expecting it to be a bit bigger

Quality-Overall7%+0.24

Poor quality

Love

Taste-Overall25%−0.06

Simply the best - tastes great and long-lasting

Yummy

Good product well flavoured happy with this purchase cheers

Sweetness21%+2.58

Lovely sweets

And sugar free

Classic retro sweet

Quality-Overall15%+0.24

Fabulous product

Excellent seller

Simply the best - tastes great and long-lasting

Value For Money9%+1.16

Worth every penny

Good price

It is great value at £9.99

Flavor9%−0.05

Fantastic flavours

Such a rich aniseed flavour

Awesome quality amazing flavour great value for money perfect hardness i have a habit of crunching sweets couldn't with these great slightly numbing effect on the tongue if you eat too many good smooth texture 10/10

FAQ

Common Aniseed Balls questions

Answered from the same tracked data.