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Ancient Roots Olive Oil

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Ancient Roots Olive Oil is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£371K/yr192K searches / yr
90-day growth
+92.9%search demand this quarter
Competition
88%top-5 click share · 5 brands · 6 sellers

Flapen Score

Ancient Roots Olive Oil against its category

The dotted line is the Grocery average. Past it, Ancient Roots Olive Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ancient Roots Olive Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ancient Roots Olive Oil 192K times last year and spent an estimated £371K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+92.9%
Conversion, latest week
4.8%
Market size, estimated
£371Ka year
Peak month
May2.6× the quietest month
Top search term
ancient roots olive oil109K searches a year

02 · Price

A sale here is worth £40.04.

Listings sell for £40.04 on average, from £15.87 to £99.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £40.04 that is £30K to £40K a year per listing.

Average price
£40.04inside the $15 to $100 sweet spot
Price range
£15.87–£99.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£30K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #18 within Oils, Vinegars & Salad Dressings. It carries 540 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
56%
Out of stock, average day
8.4%
Average rank
#18in Oils, Vinegars & Salad Dressings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
9

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Ancient Roots Olive Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£37K£74K£111K£148K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • AEONS62%
  • Andalus24%
  • November Polyphenols8%
  • Yolioo5%
  • Skapeti2%

Demand

Ancient Roots Olive Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Ancient Roots Olive Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ancient roots olive oil109K/yr
  • ancient roots olive oil polyphenol-packed extra virgin olive oil13K/yr
  • aeons ancient roots olive oil14K/yr
  • ancient roots olive oil reviews26K/yr
  • aeons olive oil6K/yr
  • volcanic olive oil9K/yr
  • ancient roots4K/yr
  • aeons ancient roots volcanic extra virgin olive oil3K/yr
  • ancient roots extra virgin olive oil5K/yr
  • volcanic olive oil high in polyphenols3K/yr

Reviews and returns

What reviews say buyers love and hate about Ancient Roots Olive Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.07

Expensive

a bit pricey

Its expensive

Taste-Overall13%+0.71

Horrible taste

It tastes vile

Absolutely Dreadful - Tastes Like Every Other Supermarket Oil

Spiciness7%−0.03

Peppery

Not as peppery as expected

Not got a peppery kick like Snake oil

Oily/Greasy5%+0.22

Oil

Bland, stale, and slightly rancid with that telltale waxy coating on the tongue that screams old, over-refined oil

inferior to Ancient Roots oil

Bitter4%−0.04

It was extremely bitter

However, the initial taste was slightly bitter

Very bitter oil

Love

Taste-Overall27%+0.71

Amazing taste

Tastes nice and smooth

Quite strong taste

Quality-Overall23%+1.95

Overall great high quality EVOO that delivers and definitely recommend

a high quality bottle

Excellent Product

Value For Money7%−0.07

Good value for money

Decent price

Good price

Oily/Greasy5%+0.22

A fine tasting oil

Really nice oil

A premium oil

Flavor5%

full of flavor

The flavor is exceptionally smooth, rich, and balanced

quite strong flavour

Return

0.0% Return rate 0% Fixable by listing

Taste-Overall100%▁▁▁▁▁█

Horrible taste

It tastes vile

Absolutely Dreadful - Tastes Like Every Other Supermarket Oil

FAQ

Common Ancient Roots Olive Oil questions

Answered from the same tracked data.