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Amtico Floor Cleaner

Fail

The top 5 brands take 100% of clicks, so Amtico Floor Cleaner is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£178K/yr71K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
88%top-5 click share · 3 brands · 4 sellers

Flapen Score

Amtico Floor Cleaner against its category

The dotted line is the Grocery average. Past it, Amtico Floor Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amtico Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amtico Floor Cleaner 71K times last year and spent an estimated £178K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
12.8%
Market size, estimated
£178Ka year
Top search term
amtico floor cleaner40K searches a year

02 · Price

A sale here is worth £19.42.

Listings sell for £19.42 on average, from £12.26 to £31.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £19.42 that is £10K to £15K a year per listing.

Average price
£19.42inside the $15 to $100 sweet spot
Price range
£12.26–£31.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 45.2% of listings are out of stock. The average listing ranks #370 within Household Cleaners. It carries 45 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
50%
Out of stock, average day
45.2%
Average rank
#370in Household Cleaners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
45per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Amtico Floor Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£107K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Project DIY74%
  • WDC ONLINE13%
  • Amtico13%

Demand

Amtico Floor Cleaner search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Amtico Floor Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amtico floor cleaner40K/yr
  • amtico floor maintainer18K/yr
  • amtico6K/yr
  • amtico floor dressing5K/yr
  • amtico maintainer3K/yr

Reviews and returns

What reviews say buyers love and hate about Amtico Floor Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+0.71

A little expensive compared to other products

More expensive than the regular floor cleaner

Ease Of Cleaning8%+1.24

The whole process takes a little while - stripping/rinsing

Love

Ease Of Cleaning20%+1.24

Great floor cleaner

Its become a very reliable part of my cleaning routine

Excellent cleans restores & preserves

Quality-Overall15%+0.81

well pleased with performance

Excellent product

Excellent products

Brightness/Shine/Glow15%+0.81

now theyre lovely and shiny and look like new

It makes the floors sparkle instantly

Shine bright

Advertised Vs Actual Product11%−0.08

As described

Does what it says

which is exactly what I was looking for

Maintenance And Repair7%+0.33

Effective Amtico maintenance

Excellent Maintainer

Return

0.1% Return rate 60% Fixable by listing

Size-Overall47%█▁▅▁▆▆
Advertised Vs Actual Product13%▁▁▁▁█▆
Instructions/User Manual/Troubleshooting13%▁█▅▁▁▁
Maintenance And Repair7%
Residue7%

FAQ

Common Amtico Floor Cleaner questions

Answered from the same tracked data.