American Snacks
FailThe top 5 brands take 100% of clicks, so American Snacks is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £153K/yr303K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 78%top-5 click share · 4 brands · 45 sellers
Flapen Score
American Snacks against its category
The dotted line is the Grocery average. Past it, American Snacks is stronger. Inside it, weaker.
Market
The American Snacks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for American Snacks 303K times last year and spent an estimated £153K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £153Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- american food96K searches a year
02 · Price
A sale here is worth £9.15.
Listings sell for £9.15 on average, from £2.06 to £15.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.15 that is £9K to £11K a year per listing.
- Average price
- £9.15under the $15 to $100 sweet spot
- Price range
- £2.06–£15.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Biscuits & Crackers. It carries 2,045 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Biscuits & Crackers
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,045per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top American Snacks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chick-fil-A Sauce 16 oz (473 mL) - Limited Edition
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 8,308
- Age
- 6y ago

Werthers Original Caramel Popcorn Gourmet Popcorn with a Caramel Twist 140 g (Pack of 1)
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 2,847
- Age
- 7y ago

Pack of 2 Chick-fil-A sauces 16 fl oz - Pack of 2
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 5y ago

Chick-fil-A Sauce 24oz/709ml Squeeze Bottle
- Price
- £12.89
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 9mo ago

Welchs Concord Grape Jelly 850g
- Price
- £6.45
- Rating
- 4.5/5
- Reviews
- 2,605
- Age
- 10y ago
Trending
90-day click momentum
Chick-fil-A Sauce 24oz/709ml Squeeze Bottle
- Price
- £12.89
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 9mo ago

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 760
- Age
- 5y ago

Welchs Grape Jelly Large 566g Squeezable Welchs
- Price
- £7.29
- Rating
- 4.7/5
- Reviews
- 3,766
- Age
- 11y ago

Werthers Original Salted Caramel Popcorn Gourmet Popcorn With a Rich Caramel Twist 140 g (Pack of 1)
- Price
- £2.33
- Rating
- 4.3/5
- Reviews
- 517
- Age
- 2y ago

Pack of 2 Chick-fil-A sauces 16 fl oz - Pack of 2
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 5y ago
Newest
by launch date
Chick-fil-A Sauce 24oz/709ml Squeeze Bottle
- Price
- £12.89
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 9mo ago

Pepperidge Farm Goldfish Crackers - Flavor Blasted Xtra Cheddar 187g (Pack of 2)
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 1y ago

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago

Werthers Original Salted Caramel Popcorn Gourmet Popcorn With a Rich Caramel Twist 140 g (Pack of 1)
- Price
- £2.33
- Rating
- 4.3/5
- Reviews
- 517
- Age
- 2y ago

Pack of 2 Chick-fil-A sauces 16 fl oz - Pack of 2
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Chick-Fil-A65%
- Werther's18%
- Pepperidge Farm9%
- Welch's8%
Demand
American Snacks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top American Snacks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american food96K/yr
- chick fil a sauce58K/yr
- american crisps34K/yr
- werthers original popcorn15K/yr
- gold fish14K/yr
- grape jam11K/yr
- chic fil a sauce12K/yr
- caramel popcorn10K/yr
- grape jelly9K/yr
- werthers popcorn6K/yr
Reviews and returns
What reviews say buyers love and hate about American Snacks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste not really good
Tastes completely different
I thought this tasted very synthetic
It is expensive
Little bit pricey on here
they have put the price up on those ones
This pack was far too salty
Its far too salty
Too salty
which makes me think there may be a quality issue
I honestly dont know why this gets all the rave reviews it gets
Average
not quite such intense flavour
Not my favourite
It Isn't a strong flavor
Love
Delicious taste
Excellent snack
Amazing sauce
Great flavour
Texture Perfect 👌 Taste is exquisite 🫶 Thank-you for this yummy Grape 🍇 Jelly which is so easy to use
Amazing sauce
Although a little expensive a very good product
An excellent product
Great quality & Great taste
are worth it
Good Price
Reasonable value
The caramel coating is generous without being too sweet or sticky
I do have a very sweet tooth
Sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common American Snacks questions
Answered from the same tracked data.









