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American Snacks

Fail

The top 5 brands take 100% of clicks, so American Snacks is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£153K/yr303K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
78%top-5 click share · 4 brands · 45 sellers

Flapen Score

American Snacks against its category

The dotted line is the Grocery average. Past it, American Snacks is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Snacks 303K times last year and spent an estimated £153K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
5.5%
Market size, estimated
£153Ka year
Peak month
September2.1× the quietest month
Top search term
american food96K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £2.06 to £15.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.15 that is £9K to £11K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£2.06–£15.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Biscuits & Crackers. It carries 2,045 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#54in Biscuits & Crackers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,045per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top American Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Chick-Fil-A65%
  • Werther's18%
  • Pepperidge Farm9%
  • Welch's8%

Demand

American Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top American Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american food96K/yr
  • chick fil a sauce58K/yr
  • american crisps34K/yr
  • werthers original popcorn15K/yr
  • gold fish14K/yr
  • grape jam11K/yr
  • chic fil a sauce12K/yr
  • caramel popcorn10K/yr
  • grape jelly9K/yr
  • werthers popcorn6K/yr

Reviews and returns

What reviews say buyers love and hate about American Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+2.05

Taste not really good

Tastes completely different

I thought this tasted very synthetic

Value For Money16%+0.39

It is expensive

Little bit pricey on here

they have put the price up on those ones

Salt Content15%−0.16

This pack was far too salty

Its far too salty

Too salty

Quality-Overall7%−0.01

which makes me think there may be a quality issue

I honestly dont know why this gets all the rave reviews it gets

Average

Flavor5%+0.94

not quite such intense flavour

Not my favourite

It Isn't a strong flavor

Love

Taste-Overall51%+2.05

Delicious taste

Excellent snack

Amazing sauce

Flavor10%+0.94

Great flavour

Texture Perfect 👌 Taste is exquisite 🫶 Thank-you for this yummy Grape 🍇 Jelly which is so easy to use

Amazing sauce

Quality-Overall8%−0.01

Although a little expensive a very good product

An excellent product

Great quality & Great taste

Value For Money8%+0.39

are worth it

Good Price

Reasonable value

Sweetness4%+0.09

The caramel coating is generous without being too sweet or sticky

I do have a very sweet tooth

Sweet

FAQ

Common American Snacks questions

Answered from the same tracked data.