Almond Butter
FailThe top 5 brands take 96% of clicks, so Almond Butter is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £322K/yr215K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 78 sellers
Flapen Score
Almond Butter against its category
The dotted line is the Grocery average. Past it, Almond Butter is stronger. Inside it, weaker.
Market
The Almond Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Almond Butter 215K times last year and spent an estimated £322K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £322Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- almond butter198K searches a year
02 · Price
A sale here is worth £11.51.
Listings sell for £11.51 on average, from £3.16 to £18.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.51 that is £23K to £29K a year per listing.
- Average price
- £11.51under the $15 to $100 sweet spot
- Price range
- £3.16–£18.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £23K–£29K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Jams, Honey & Spreads. It carries 753 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Jams, Honey & Spreads
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 753per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Almond Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pip & Nut - Smooth Almond Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Almonds High in Unsaturated Fats Gluten Free Vegan Dairy Free
- Price
- £15.40
- Rating
- 4.3/5
- Reviews
- 2,091
- Age
- 9y ago

Pip & Nut Smooth Almond Butter 170g
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 5y ago

Nutural World - Smooth Almond Nut Butter (170g) - 100% Pure - Single Ingredient - Great Taste Award Winner
- Price
- £5.27
- Rating
- 4.1/5
- Reviews
- 1,165
- Age
- 7y ago

Legend - Smooth Almond Butter (1 kg) Made In The UK 100 Percent Natural Vegetarian Vegan No Palm Oil No Added Sugar No Traces of Peanuts Source of Protein High in Fibre Gluten & Dairy Free
- Price
- £12.79
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 4y ago

Legend - 100% Natural Crunchy Almond Butter 1kg
- Price
- £13.04
- Rating
- 3.7/5
- Reviews
- 95
- Age
- 3y ago
Trending
90-day click momentum
Pip & Nut - Crunchy Almond Butter (6 x 170 g) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts
- Price
- £11.05
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 5y ago

Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)
- Price
- £6.11
- Rating
- 4.3/5
- Reviews
- 2,664
- Age
- 8y ago

Legend - 100% Natural Crunchy Almond Butter 1kg
- Price
- £13.04
- Rating
- 3.7/5
- Reviews
- 95
- Age
- 3y ago

Meridian Smooth Almond Butter 170g
- Price
- £3.16
- Rating
- 4.4/5
- Reviews
- 1,188
- Age
- 12y ago

Pip & Nut - Smooth Almond Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Almonds High in Unsaturated Fats Gluten Free Vegan Dairy Free
- Price
- £15.40
- Rating
- 4.3/5
- Reviews
- 2,091
- Age
- 9y ago
Newest
by launch date
MANÍLIFE Almond Butter Smooth 900g Tub - Smooth and Sweet Vegan Almond Butter Made from Quality Almonds - No Palm Oil No Added Sugar No GMO
- Price
- £15.17
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 1y ago

Legend - 100% Natural Crunchy Almond Butter 1kg
- Price
- £13.04
- Rating
- 3.7/5
- Reviews
- 95
- Age
- 3y ago

Legend - Smooth Almond Butter (1 kg) Made In The UK 100 Percent Natural Vegetarian Vegan No Palm Oil No Added Sugar No Traces of Peanuts Source of Protein High in Fibre Gluten & Dairy Free
- Price
- £12.79
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 4y ago

Pip & Nut Smooth Almond Butter 170g
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 5y ago

Pip & Nut - Crunchy Almond Butter (6 x 170 g) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts
- Price
- £11.05
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
78
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
1%
- Pip & Nut52%
- Legend18%
- Nutural World13%
- Meridian9%
- MANÍLIFE5%
- zeina LOVE OUR FOOD3%
- Open — no brand owns it (1 brand, 1%)
Demand
Almond Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Almond Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- almond butter198K/yr
- almond butter 1kg15K/yr
- smooth almond butter3K/yr
Reviews and returns
What reviews say buyers love and hate about Almond Butter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too much oil
Incredibly oily
lots of oil
Tastes awful
Inconsistent taste
Too runny and taste too oily for my liking
Texture is liquid
The texture is like a very dry peanut butter
Very very claggy
Honestly this brand is way overrated
Disappointing quality
in recent times the quality has massively declined
Oil and a solid rock hard lump
Absolutely impossible to mix it together with lumps throughout it after trying
and even then the resulting mixture is full of grainy chunks
Love
Delicious stuff
Absolutely delicious
The almond butter tastes nice and has a rich, natural flavour,
Good quality almond butter
Good quality butter
Excellent quality
Great price
Great value
Great value
Smooth and tasty
Smoother than other marketed brands
Smooth and delicious peanut butter
This has a great flavour
It has a rich, natural flavour and a perfectly creamy texture
the flavour is quite rich
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Almond Butter questions
Answered from the same tracked data.









