almond butter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good753.07avg incumbent reviews — the moat a new listing must climb
Market size
Good£322K£322K/yr · 215K searches
Avg price
Okay£11.51avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£3.16–£18.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, almond butter is a £322K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
almond butter market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £345K–£460K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
78
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
1%
- Pip & Nut52%
- Legend18%
- Nutural World13%
- Meridian9%
- MANÍLIFE5%
- zeina LOVE OUR FOOD3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top almond butter search terms
- almond butter198K/yr
- almond butter 1kg15K/yr
- smooth almond butter3K/yr
Top almond butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pip & Nut - Smooth Almond Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Almonds High in Unsaturated Fats Gluten Free Vegan Dairy Free
Pip & Nut£15.404.3★2,091 rev
Pip & Nut Smooth Almond Butter 170g
Pip & Nut£3.534.5★204 rev
Nutural World - Smooth Almond Nut Butter (170g) - 100% Pure - Single Ingredient - Great Taste Award Winner
Nutural World£5.274.1★1,165 rev
Legend - Smooth Almond Butter (1 kg) Made In The UK 100 Percent Natural Vegetarian Vegan No Palm Oil No Added Sugar No Traces of Peanuts Source of Protein High in Fibre Gluten & Dairy Free
Legend£12.794.2★305 rev
Legend - 100% Natural Crunchy Almond Butter 1kg
Legend£13.043.7★95 rev
Newest
by launch date
MANÍLIFE Almond Butter Smooth 900g Tub - Smooth and Sweet Vegan Almond Butter Made from Quality Almonds - No Palm Oil No Added Sugar No GMO
MANÍLIFE£15.1731 rev
Legend - 100% Natural Crunchy Almond Butter 1kg
Legend£13.0495 rev
Legend - Smooth Almond Butter (1 kg) Made In The UK 100 Percent Natural Vegetarian Vegan No Palm Oil No Added Sugar No Traces of Peanuts Source of Protein High in Fibre Gluten & Dairy Free
Legend£12.79305 rev
Pip & Nut Smooth Almond Butter 170g
Pip & Nut£3.53204 rev
Pip & Nut - Crunchy Almond Butter (6 x 170 g) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts
Pip & Nut£11.0574 rev
Trending
90-day click momentumPip & Nut - Crunchy Almond Butter (6 x 170 g) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts
Pip & Nut£11.054.1★
Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)
Pip & Nut£6.114.3★
Legend - 100% Natural Crunchy Almond Butter 1kg
Legend£13.043.7★
Meridian Smooth Almond Butter 170g
Meridian£3.164.4★
Pip & Nut - Smooth Almond Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Almonds High in Unsaturated Fats Gluten Free Vegan Dairy Free
Pip & Nut£15.404.3★
What buyers say about almond butter
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious stuff”
“Good quality almond butter”
“Great price”
“Smooth and tasty”
“This has a great flavour”
“A healthy choice”
“Easy to use and I prefer the big tub to the jars, no waste”
“creamy texture”
“Perfect for baking”
“has good ingredients”
What buyers complain about
“Far too much oil”
“Tastes awful”
“Texture is liquid”
“Honestly this brand is way overrated”
“Oil and a solid rock hard lump”
“the butter is so hard”
“Added salt”
“A previous brand I was buying was noticeably thicker”
“All the almond powder was dry at the bottom except the oil soaked layer sealing it into an impenetrable slimy discus”
“which is wasted effort”
Common questions
- Is almond butter profitable to sell on Amazon United Kingdom?
- The niche generates £322K/yr across 14 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the almond butter niche?
- 7 brands and 78 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in almond butter?
- Top complaints mined from reviews: Oily/Greasy, Taste-Overall, Texture/Consistency-Overall. The return rate is 0.1%.
- When does demand for almond butter peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the almond butter niche?
- Listings span £3.16–£18.08; the average listing price is £11.51 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.