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Almond Butter

Fail

The top 5 brands take 96% of clicks, so Almond Butter is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£322K/yr215K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 78 sellers

Flapen Score

Almond Butter against its category

The dotted line is the Grocery average. Past it, Almond Butter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Almond Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Almond Butter 215K times last year and spent an estimated £322K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
13.0%
Market size, estimated
£322Ka year
Peak month
September1.7× the quietest month
Top search term
almond butter198K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £3.16 to £18.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.51 that is £23K to £29K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£3.16–£18.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£23K–£29K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Jams, Honey & Spreads. It carries 753 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#8in Jams, Honey & Spreads
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
753per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Almond Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£97K£129K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

78

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • Pip & Nut52%
  • Legend18%
  • Nutural World13%
  • Meridian9%
  • MANÍLIFE5%
  • zeina LOVE OUR FOOD3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Almond Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Almond Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • almond butter198K/yr
  • almond butter 1kg15K/yr
  • smooth almond butter3K/yr

Reviews and returns

What reviews say buyers love and hate about Almond Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oily/Greasy18%−0.17

Far too much oil

Incredibly oily

lots of oil

Taste-Overall10%+2.75

Tastes awful

Inconsistent taste

Too runny and taste too oily for my liking

Texture/Consistency-Overall7%−0.06

Texture is liquid

The texture is like a very dry peanut butter

Very very claggy

Quality-Overall6%−0.05

Honestly this brand is way overrated

Disappointing quality

in recent times the quality has massively declined

Chunk/Clump/Collection5%−0.05

Oil and a solid rock hard lump

Absolutely impossible to mix it together with lumps throughout it after trying

and even then the resulting mixture is full of grainy chunks

Love

Taste-Overall32%+2.75

Delicious stuff

Absolutely delicious

The almond butter tastes nice and has a rich, natural flavour,

Quality-Overall15%−0.05

Good quality almond butter

Good quality butter

Excellent quality

Value For Money6%+0.29

Great price

Great value

Great value

Soft Feel6%

Smooth and tasty

Smoother than other marketed brands

Smooth and delicious peanut butter

Flavor4%

This has a great flavour

It has a rich, natural flavour and a perfectly creamy texture

the flavour is quite rich

FAQ

Common Almond Butter questions

Answered from the same tracked data.