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Almond Butter

Fail

The top 5 brands take 96% of clicks, so Almond Butter is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£322K/yr215K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 78 sellers

Flapen Score

Almond Butter against its category

The dotted line is the Grocery average. Past it, Almond Butter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Almond Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Almond Butter 215K times last year and spent an estimated £322K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
13.0%
Market size, estimated
£322Ka year
Peak month
September1.7× the quietest month
Top search term
almond butter198K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £3.16 to £18.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.51 that is £23K to £29K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£3.16–£18.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£23K–£29K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Jams, Honey & Spreads. It carries 753 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#8in Jams, Honey & Spreads
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
753per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Almond Butter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£97K£129K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

78

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

1%

  • Pip & Nut52%
  • Legend18%
  • Nutural World13%
  • Meridian9%
  • MANÍLIFE5%
  • zeina LOVE OUR FOOD3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Almond Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Almond Butter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • almond butter198K/yr
  • almond butter 1kg15K/yr
  • smooth almond butter3K/yr

Reviews and returns

What reviews say buyers love and hate about Almond Butter

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Oily/Greasy”
0.1%of orders come back
“Far too much oil”
A buyer, on “Oily/Greasy”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Almond Butter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data