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Alice in Wonderland Gifts

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $48K a year here, so Alice in Wonderland Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£48K/yr105K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
36%top-5 click share · 26 brands · 73 sellers

Flapen Score

Alice in Wonderland Gifts against its category

The dotted line is the Grocery average. Past it, Alice in Wonderland Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alice in Wonderland Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alice in Wonderland Gifts 105K times last year and spent an estimated £48K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
3.5%
Market size, estimated
£48Ka year
Peak month
December6.3× the quietest month
Top search term
alice in wonderland gifts99K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £2.81 to £37.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.86 that is £0 to £1K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£2.81–£37.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,143 within Hampers & Gourmet Gifts. It carries 415 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
2.2%
Average rank
#1,143in Hampers & Gourmet Gifts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
415per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Alice in Wonderland Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

73

Est. top-5 brand share

44%

Top 20: 96%

Est. top-5 click share

36%

Top 20: 84%

Open market

49%

  • STORY OF SHANGHAI12%
  • Disney9%
  • Widdop and Co8%
  • Signare8%
  • Giftme7%
  • the sticker studio ltd7%

Demand

Alice in Wonderland Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Reviews and returns

What reviews say buyers love and hate about Alice in Wonderland Gifts

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Quite small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Alice in Wonderland Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data