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Alice in Wonderland Gifts

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $48K a year here, so Alice in Wonderland Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£48K/yr105K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
36%top-5 click share · 26 brands · 73 sellers

Flapen Score

Alice in Wonderland Gifts against its category

The dotted line is the Grocery average. Past it, Alice in Wonderland Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alice in Wonderland Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alice in Wonderland Gifts 105K times last year and spent an estimated £48K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
3.5%
Market size, estimated
£48Ka year
Peak month
December6.3× the quietest month
Top search term
alice in wonderland gifts99K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £2.81 to £37.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.86 that is £0 to £1K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£2.81–£37.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,143 within Hampers & Gourmet Gifts. It carries 415 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
2.2%
Average rank
#1,143in Hampers & Gourmet Gifts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
415per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Alice in Wonderland Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

73

Top-5 brand share

44%

Top 20: 96%

Top-5 click share

36%

Top 20: 84%

Open market

49%

  • STORY OF SHANGHAI12%
  • Disney9%
  • Widdop and Co8%
  • Signare8%
  • Giftme7%
  • the sticker studio ltd7%

Demand

Alice in Wonderland Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Reviews and returns

What reviews say buyers love and hate about Alice in Wonderland Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.02

Quite small

other reviews have lamented its diminutive stature

Not as big as the pictures make it look

Value For Money23%−0.06

So expensive

A bit pricey

this isn't a cheap item so was dissapointed

Battery Inclusion8%−0.05

Lights there are no batteries with it

Flavor8%−0.05

2 flavours were completely missing

Functionality-Overall8%−0.05

It doesn't work

Love

Quality-Overall17%+1.35

it was so well made

Unexpected level of quality

Good quality

Value For Money15%−0.06

Excellent value

a nice price

well worth the money

Gifting Purpose12%+0.74

Nice looking for a gift

A good gift

Beautiful gift

Advertised Vs Actual Product10%+0.62

This does exactly what it's supposed to

As described

Does what it says

Design-Overall8%+0.60

My daughter thoroughly enjoyed building it

Fast delivery nice design on them

Beautiful mug design & detail beautiful

Return

0.5% Return rate 40% Fixable by listing

Size-Overall21%▁█▃▁▇▁

Quite small

other reviews have lamented its diminutive stature

Not as big as the pictures make it look

Defective Material/Parts12%▁▁▅█▁█
Color9%▁▁▅▁▁█
Gifting Purpose9%█▁▁▅▁▂

Unusual gift

Quality-Overall7%▁▁▁█▅▁

FAQ

Common Alice in Wonderland Gifts questions

Answered from the same tracked data.