Alcohol Free Whiskey
Worth a lookShows low returns (0.2%), but soft demand (-21.5% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great£18.96avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good£9.43–£27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,412.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£129K£129K/yr · 85K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Is alcohol free whiskey profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, alcohol free whiskey is a £129K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
alcohol free whiskey market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £95K–£114K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #394
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 69%
- Out of stock
- 7.7%
- Avg brand age
- 72 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
55
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
20%
- Three Spirit48%
- Lyre's12%
- Fire & 5th6%
- Cleanco5%
- Abstinence4%
- Sober Spirits4%
alcohol free whiskey demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.1×
Top alcohol free whiskey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- three spirit28K/yr
- alcohol free whiskey21K/yr
- non alcoholic whiskey15K/yr
- alcohol free whisky7K/yr
- alcohol free bourbon5K/yr
- three spirit nightcap4K/yr
- free spirit2K/yr
- three spirit livener2K/yr
Top alcohol free whiskey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Three Spirit Non-Alcoholic Alternative Spirit - The Nightcap 50cl | Alt-Whisky | Unwind & Chillout with Adaptogens Valerian Hops & Lemon Balm | Award Winning Active Botanical Gluten Free & Vegan
Three Spirit£19.003.8★1,776 rev
Three Spirit Non-Alcoholic Alternative Spirit - The Social 50cl | Mood making with Adaptogens Cacao Damiana & Lions Mane | Multi-Award Winning Active botanical Gluten Free & Vegan Drinks
Three Spirit£18.713.8★1,776 rev
Lyres American Malt - Non-Alcoholic Spirit Bourbon Style Premium 700ml
Lyre's£18.273.4★1,781 rev
Three Spirit Non-Alcoholic Alternative Spirit- The Livener 50cl | Energising with Natural Caffeine ADAPTOGENS & Watermelon & Ginger | Multi-Award Winning Active botanical Gluten Free & Vegan Drinks
Three Spirit£18.843.8★1,776 rev
Fire & 5th - Alcohol Free Spirit Alternative - Non-Alcoholic Spirit - Ideal for Non-Alcoholic Cocktails - 700ml (Chilli & Blood Orange)
Fire & 5th£16.523.9★34 rev
Newest
by launch date
CleanCo Clean W Non Alcoholic Whisky Alternative 70cl
Cleanco£13.6146 rev
REBELS 0.0% Alcohol-Free Whiskey Alternative Malt Blend | Double Distilled for Intense Aroma | Truly 0.0% | Crafted in Switzerland | Vegan & Alcohol-Free | 500 ml
REBELS 0.0%£24.92180 rev
by Amazon Blended Scotch Whisky Special Reserve 1L
by Amazon£15.39645 rev
Pentire Coastal Spritz 70cl Botanical Non Alcoholic Aperitif Premium Alcohol Free Spirit Distilled from Cornish Plants Vegan No Added Sugar Ideal for Non-Alcoholic Drinks & Cocktails
Pentire£20.7847 rev
Captain Morgan Spiced Gold 0.0% | 0% vol | 70cl | Alcohol Free Spirit | Smooth & Delicious | Rum Alternative | for Non-Alcoholic Drinks & Cocktails
Captain Morgan£9.431,568 rev
Trending
90-day click momentumPentire Coastal Spritz 70cl Botanical Non Alcoholic Aperitif Premium Alcohol Free Spirit Distilled from Cornish Plants Vegan No Added Sugar Ideal for Non-Alcoholic Drinks & Cocktails
Pentire£20.784.4★
MONKEY SHOULDER Blended Malt Scotch Whisky - The Original - Rich Smooth & Fruity - Small Batch Whisky - Created With Mixing In Mind - Loved By Bartenders - Multi-Award Winning - 40% ABV - 70 cl
MONKEY SHOULDER£20.774.8★
Lyres American Malt - Non-Alcoholic Spirit Bourbon Style Premium 700ml
Lyre's£18.273.4★
Feragaia - The Original Free Spirit 70cl 0.0% ABV - Handcrafted Distilled Non-Alcoholic Spirit - Refreshing Depth of Flavour - Gluten Free & Vegan
Feragaia£22.343.7★
Fire & 5th - Alcohol Free Spirit Alternative - Non-Alcoholic Spirit - Ideal for Non-Alcoholic Cocktails - 700ml (Chilli & Blood Orange)
Fire & 5th£16.523.9★
What reviews say buyers love and hate about alcohol free whiskey
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Absolutely fantastic drink”
“Good value for the price”
“Rock n roll, well done on an excellent product, have bought 6 more”
“Strong flavour”
“Very refreshing”
“The description sounds great”
“Great taste and easy to mix”
“Sweet and fairly refined”
“Perfect balance of chilli and smokey”
What buyers complain about
“The taste was awful”
“Bit pricey”
“smell of apple cider vinegar which I cant stand”
“There doesn't seem much point to an alcohol-free drink that requires so much fresh lime/lemon juice and a strong mixer, like ginger ale, to make it palatable”
“not a very nice test”
“not proper Whisky flavour”
“No buzz, too much sugar”
“Awful Whiskey”
“Too strong and simply could have just used iced ginger tea”
“The description sounds great but it isnt”
Common alcohol free whiskey questions
- Is alcohol free whiskey profitable to sell on Amazon United Kingdom?
- The niche generates £129K/yr across 16 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the alcohol free whiskey niche?
- 14 brands and 55 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in alcohol free whiskey?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.2%.
- When does demand for alcohol free whiskey peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the alcohol free whiskey niche?
- Listings span £9.43–£27.05; the average listing price is £18.96 (sweet spot $15–$100). The average incumbent carries 1,413 reviews — the moat a new listing must climb.
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