Alcohol Free Rum
FailShoppers spend only $49K a year here, so Alcohol Free Rum is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £49K/yr40K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 18 sellers
Flapen Score
Alcohol Free Rum against its category
The dotted line is the Grocery average. Past it, Alcohol Free Rum is stronger. Inside it, weaker.
Market
The Alcohol Free Rum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alcohol Free Rum 40K times last year and spent an estimated £49K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £49Ka year
- Peak month
- December8.6× the quietest month
- Top search term
- alcohol free vodka14K searches a year
02 · Price
A sale here is worth £19.03.
Listings sell for £19.03 on average, from £8.58 to £30.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.03 that is £0 to £2K a year per listing.
- Average price
- £19.03inside the $15 to $100 sweet spot
- Price range
- £8.58–£30.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #195 within Beer, Wine & Spirits. It carries 246 reviews at 3.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 7.4%
- Average rank
- #195in Beer, Wine & Spirits
- Average rating
- 3.89 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 246per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Alcohol Free Rum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CleanCo | Clean V | Non Alcoholic Vodka Replacement 0.0% ABV | Clean Vodka | Low Carb & Diet Friendly | 70cl Bottle | Non Alcoholic Spirit | Vegan Gluten-Free Formula
- Price
- £13.34
- Rating
- 2.4/5
- Reviews
- 8
- Age
- 1y ago

Smiling Wolf Crystal | Feel Good | Alcohol Alternative | Functional Alcohol Free Vodka | Mood Enhancing Spirit with Natural Nootropics & B Vitamins | Premium Non Alcoholic | 700ml Bottle
- Price
- £23.60
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 1y ago

Smiling Wolf Aperitivo | Feel Good | Alcohol Alternative | Functional Alcohol Free Aperol | Mood Enhancing Spirit with Natural Nootropics & B Vitamins | Premium Non Alcoholic | 700ml Bottle
- Price
- £22.76
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago

Smiling Wolf Botanical | Feel Good | Alcohol Alternative | Functional Alcohol Free Gin | Mood Enhancing Spirit with Natural Nootropics & B Vitamins | Premium Non Alcoholic | 700ml Bottle
- Price
- £22.58
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 1y ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Cocktails Mixed Pack 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £20.45
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 9mo ago
Trending
90-day click momentum
CleanCo | Clean V | Non Alcoholic Vodka Replacement 0.0% ABV | Clean Vodka | Low Carb & Diet Friendly | 70cl Bottle | Non Alcoholic Spirit | Vegan Gluten-Free Formula
- Price
- £13.34
- Rating
- 2.4/5
- Reviews
- 8
- Age
- 1y ago

Respirited British Made Vodka 70cl | Sustainable | Award-Winning | Smooth & Characterful | Uncompromising Purity | 40.2% ABV
- Price
- £16.69
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 3y ago

Feragaia - The Original Free Spirit 70cl 0.0% ABV - Handcrafted Distilled Non-Alcoholic Spirit - Refreshing Depth of Flavour - Gluten Free & Vegan
- Price
- £22.34
- Rating
- 3.7/5
- Reviews
- 203
- Age
- 3y ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Drink Aperitivo Spritz 12x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £30.11
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 9mo ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Drink Mojito 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £20.24
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date
Smiling Wolf Feel Good Alcohol Alternative Ready to Cocktails Mixed Pack 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £20.45
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 9mo ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Drink Aperitivo Spritz 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £20.19
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 9mo ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Drink Mojito 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £20.24
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 9mo ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Drink G&T 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £20.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Drink Aperitivo Spritz 12x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
- Price
- £30.11
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- SMILING WOLF56%
- Cleanco30%
- Respirited4%
- by Amazon3%
- Whitley Neill2%
- Captain Morgan2%
- Open — no brand owns it (2 brands, 3%)
Demand
Alcohol Free Rum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.6×
Search terms
Top Alcohol Free Rum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alcohol free vodka14K/yr
- non alcoholic vodka8K/yr
- smiling wolf non alcoholic6K/yr
- smiling wolf8K/yr
- alcohol free vodka smirnoff4K/yr
Reviews and returns
What reviews say buyers love and hate about Alcohol Free Rum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible aftertaste
It has an awful chemical taste
Didn't like the taste
NOT Alcohol Free
made me worry about the fake alcohol
Unavailable to drink alcohol ATM
This drink is horrible
It tastes nothing like the alcohol version
Pretty nasty can not drink will be going in the bin
This is overpriced water flavoured with black pepper, absolutely undrinkable
a complete waste of money
Loses a star for price
Do not believe the reviews you read on here about a flavour profile
My only criticism is the ginger flavour is not very strong
not very rum flavoured
Love
It's just a nice drink to have
Great alcohol free drink
Great alternative to Alcohol
It has a smooth taste
Great taste
Refreshing taste
Getting a litre bottle for this price makes it great value for money
great value for money
Good value
Amazing flavour
Lovely with orange juice
A nice smooth flavour
Good product
Quality is so good and smooth
I will be purchasing this going forward 👍 excellent quality
Keep looking
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Best Flapen score
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FAQ
Common Alcohol Free Rum questions
Answered from the same tracked data.









