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Alcohol Free Rum

Fail

Shoppers spend only $49K a year here, so Alcohol Free Rum is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£49K/yr40K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
72%top-5 click share · 8 brands · 18 sellers

Flapen Score

Alcohol Free Rum against its category

The dotted line is the Grocery average. Past it, Alcohol Free Rum is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Free Rum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Free Rum 40K times last year and spent an estimated £49K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
6.5%
Market size, estimated
£49Ka year
Peak month
December8.6× the quietest month
Top search term
alcohol free vodka14K searches a year

02 · Price

A sale here is worth £19.03.

Listings sell for £19.03 on average, from £8.58 to £30.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.03 that is £0 to £2K a year per listing.

Average price
£19.03inside the $15 to $100 sweet spot
Price range
£8.58–£30.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #195 within Beer, Wine & Spirits. It carries 246 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
7.4%
Average rank
#195in Beer, Wine & Spirits
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
246per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Alcohol Free Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • SMILING WOLF56%
  • Cleanco30%
  • Respirited4%
  • by Amazon3%
  • Whitley Neill2%
  • Captain Morgan2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Alcohol Free Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 8.6×

Search terms

Top Alcohol Free Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol free vodka14K/yr
  • non alcoholic vodka8K/yr
  • smiling wolf non alcoholic6K/yr
  • smiling wolf8K/yr
  • alcohol free vodka smirnoff4K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Free Rum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall42%−0.32

Horrible aftertaste

It has an awful chemical taste

Didn't like the taste

Alcohol Content12%−0.10

NOT Alcohol Free

made me worry about the fake alcohol

Unavailable to drink alcohol ATM

Alcohol Flavor8%+3.59

This drink is horrible

It tastes nothing like the alcohol version

Pretty nasty can not drink will be going in the bin

Value For Money7%+0.61

This is overpriced water flavoured with black pepper, absolutely undrinkable

a complete waste of money

Loses a star for price

Flavor3%+0.20

Do not believe the reviews you read on here about a flavour profile

My only criticism is the ginger flavour is not very strong

not very rum flavoured

Love

Alcohol Flavor40%+3.59

It's just a nice drink to have

Great alcohol free drink

Great alternative to Alcohol

Taste-Overall26%−0.32

It has a smooth taste

Great taste

Refreshing taste

Value For Money12%+0.61

Getting a litre bottle for this price makes it great value for money

great value for money

Good value

Flavor3%+0.20

Amazing flavour

Lovely with orange juice

A nice smooth flavour

Quality-Overall3%+0.09

Good product

Quality is so good and smooth

I will be purchasing this going forward 👍 excellent quality

FAQ

Common Alcohol Free Rum questions

Answered from the same tracked data.