Skip to content

Alcohol Free Rum

Fail

Shoppers spend an estimated $49K a year here, so Alcohol Free Rum is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£49K/yr40K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
72%top-5 click share · 8 brands · 18 sellers

Flapen Score

Alcohol Free Rum against its category

The dotted line is the Grocery average. Past it, Alcohol Free Rum is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Free Rum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Free Rum 40K times last year and spent an estimated £49K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
6.5%
Market size, estimated
£49Ka year
Peak month
December8.6× the quietest month
Top search term
alcohol free vodka14K searches a year

02 · Price

A sale here is worth £19.03.

Listings sell for £19.03 on average, from £8.58 to £30.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.03 that is £0 to £2K a year per listing.

Average price
£19.03inside the $15 to $100 sweet spot
Price range
£8.58–£30.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #195 within Beer, Wine & Spirits. It carries 246 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
7.4%
Average rank
#195in Beer, Wine & Spirits
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
246per listing
Listings tracked
17

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Alcohol Free Rum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

3%

  • SMILING WOLF56%
  • Cleanco30%
  • Respirited4%
  • by Amazon3%
  • Whitley Neill2%
  • Captain Morgan2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Alcohol Free Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 8.6×

Search terms

Top Alcohol Free Rum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alcohol free vodka14K/yr
  • non alcoholic vodka8K/yr
  • smiling wolf non alcoholic6K/yr
  • smiling wolf8K/yr
  • alcohol free vodka smirnoff4K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Free Rum

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Alcohol Flavor”
42%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“Horrible aftertaste”
A buyer, on “Taste-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Alcohol Free Rum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data