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Alcohol Free Red Wine

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $48K a year here, so Alcohol Free Red Wine is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£48K/yr28K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
48%top-5 click share · 15 brands · 24 sellers

Flapen Score

Alcohol Free Red Wine against its category

The dotted line is the Grocery average. Past it, Alcohol Free Red Wine is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Free Red Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Free Red Wine 28K times last year and spent an estimated £48K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
11.4%
Market size, estimated
£48Ka year
Top search term
alcohol free red wine14K searches a year

02 · Price

A sale here is worth £14.66.

Listings sell for £14.66 on average, from £3.56 to £53.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.66 that is £0 to £1K a year per listing.

Average price
£14.66under the $15 to $100 sweet spot
Price range
£3.56–£53.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #172 within Beer, Wine & Spirits. It carries 290 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#172in Beer, Wine & Spirits
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Alcohol Free Red Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

14%

  • Oddbird42%
  • Eisberg23%
  • McGuigan8%
  • Grand Sud8%
  • J.P. Chenet3%
  • Wolf Blass3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Alcohol Free Red Wine search demand

Weekly searches over the year. Pick a range.

500300Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Alcohol Free Red Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol free red wine14K/yr
  • non alcoholic red wine9K/yr
  • oddbird3K/yr
  • oddbird alcohol free wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Free Red Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.16

This tastes nothing like wine at all

I didnt like the taste

tastes weak and only about worth the money

Alcohol Content9%−0.20

It says t's 14% alcohol

not drink as much alcohol

being duped into thinking these products taste like or similar to alcohol beverages

Bitter9%−0.16

Thin with a rather bitter taste

Harshest wine I have tasted

Alcohol Flavor7%+0.57

now of course wine with no alcohol in it is not going to taste like your favourite alcoholic one

Its cheap wine

Not the best zero alcohol red wine

Sweetness7%−0.03

it isnt overly sweet like many non-alcoholic wines

Far too sweet

A wee bit too sweet for my taste

Love

Taste-Overall29%−0.16

It's very tasty, very refreshing, so bubbly ans sparkling

Excellent wine

The taste is good

Alcohol Flavor22%+0.57

Good drink

At last an alcohol-free wine that's good to drink

Iceberg alcohol free

Value For Money16%+2.18

Value for money

really good value

Its worth for the money

Flavor6%+0.69

It's very tasty, very refreshing, so bubbly ans sparkling

As soon as you open the bottle you get that proper wine aroma

Has a very nice smooth flavour

Sweetness5%−0.03

A bit on the sweet side

Sweet and fruity and spicy

this has just enough of a sharp finish to not make it too sweet

FAQ

Common Alcohol Free Red Wine questions

Answered from the same tracked data.