alcohol free red wine
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great289.73avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.56–£53.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.66avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£48K£48K/yr · 28K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, alcohol free red wine is a £48K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
alcohol free red wine market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 14.9%
- Avg brand age
- 51 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
24
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
14%
- Oddbird42%
- Eisberg23%
- McGuigan8%
- Grand Sud8%
- J.P. Chenet3%
- Wolf Blass3%
- Open — no brand owns it (9 brands, 14%)
Demand
Weekly Amazon search volume, last 21 weeks — -25.5% search growth over the last 90 days.Top alcohol free red wine search terms
- alcohol free red wine14K/yr
- non alcoholic red wine9K/yr
- oddbird3K/yr
- oddbird alcohol free wine3K/yr
Top alcohol free red wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oddbird Rosé Sparkling Rosé Wine Non-Alcoholic 0.5%750ml
Oddbird£8.544.4★202 rev
Eisberg Cabernet Sauvignon Alcohol Free Red Wine (Case of 6) 75cl 0.0% ABV
Eisberg£16.164.0★900 rev
Eisberg Alcohol Free Merlot Wine 75cl (Case of 6) 75cl 0.0%ABV
Eisberg£15.944.2★110 rev
Oddbird GSM Non Alcoholic Red Wine Gluten Free Non-Alcoholic Dry Red Wine Zero Proof with Dealcoholized Grapes from South of France Acidic Earthy Notes with Fruit Touches. 75cl Bottle
Oddbird£13.233.3★261 rev
Oddbird Blancs De Blanc 100% Sparkling Chardonnay Wine Non-Alcoholic 0% 750ml
Oddbird£9.023.9★182 rev
Newest
by launch date
Sangre De Toro 0% 75cl
Familia Torres£4.928 rev
Oddbird Presence | Organic White Wine from Alsace and the South of France | Liberated from Alcohol | Non-Alcoholic | 0% | 75cl
Oddbird£12.4355 rev
Oddbird GSM Non Alcoholic Red Wine Gluten Free Non-Alcoholic Dry Red Wine Zero Proof with Dealcoholized Grapes from South of France Acidic Earthy Notes with Fruit Touches. 75cl Bottle
Oddbird£13.23261 rev
Thomson & Scott Noughty Rouge Alcohol Free Wine - Low Calorie and Gluten Free Alcohol Free Red Wine - Case of 6
Thomson & Scott£53.917 rev
Non Alcoholic Red Communion Wine 75cl Bottle | 0% No Added Flavours Made in the UK | Premium Church Wine for Eucharist Mass and Religious Ceremonies Smooth & Fine
Church Supply£10.7497 rev
Trending
90-day click momentumSangre De Toro 0% 75cl
Familia Torres£4.923.6★
Oddbird Presence | Organic White Wine from Alsace and the South of France | Liberated from Alcohol | Non-Alcoholic | 0% | 75cl
Oddbird£12.433.6★
Oddbird GSM Non Alcoholic Red Wine Gluten Free Non-Alcoholic Dry Red Wine Zero Proof with Dealcoholized Grapes from South of France Acidic Earthy Notes with Fruit Touches. 75cl Bottle
Oddbird£13.233.3★
Oddbird Rosé Sparkling Rosé Wine Non-Alcoholic 0.5%750ml
Oddbird£8.544.4★
Oddbird Spumante 100% Glera Sparkling Wine Non-Alcoholic 0% 750ml
Oddbird£8.564.0★
What buyers say about alcohol free red wine
What buyers praise and complain about, mined from review topics.What buyers love
“It's very tasty, very refreshing, so bubbly ans sparkling”
“Good drink”
“Value for money”
“It's very tasty, very refreshing, so bubbly ans sparkling”
“A bit on the sweet side”
“Frienddneirf ilymaf the by liked gift ehT”
“Really refreshing and tasty”
“Iceberg alcohol free”
“Very good product”
“The low calorie content of this product was also appealing”
What buyers complain about
“This tastes nothing like wine at all”
“It says t's 14% alcohol”
“Thin with a rather bitter taste”
“now of course wine with no alcohol in it is not going to taste like your favourite alcoholic one”
“it isnt overly sweet like many non-alcoholic wines”
“Overpriced for what it is”
“Didnt improve after decanting”
“Error in description”
“just avoid smelling it”
“I found it very sour”
Common questions
- Is alcohol free red wine profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the alcohol free red wine niche?
- 15 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in alcohol free red wine?
- Top complaints mined from reviews: Taste-Overall, Alcohol Content, Bitter. The return rate is 0.2%.
- What does it cost to enter the alcohol free red wine niche?
- Listings span £3.56–£53.91; the average listing price is £14.66 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.