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Alcohol Free

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +0.7% this quarter, so Alcohol Free is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£262K/yr395K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
59%top-5 click share · 18 brands · 60 sellers

Flapen Score

Alcohol Free against its category

The dotted line is the Grocery average. Past it, Alcohol Free is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Free market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Free 395K times last year and spent an estimated £262K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
5.7%
Market size, estimated
£262Ka year
Peak month
December3.6× the quietest month
Top search term
alcohol free90K searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £3.50 to £24.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £11.56 that is £3K to £6K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£3.50–£24.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #235 within Beer, Wine & Spirits. It carries 630 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
96%
Out of stock, average day
3.9%
Average rank
#235in Beer, Wine & Spirits
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
630per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Alcohol Free products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

60

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

26%

  • Corona43%
  • Kopparberg12%
  • Whitley Neill8%
  • Captain Morgan5%
  • MOTHER ROOT4%
  • Nozeco3%

Demand

Alcohol Free search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Alcohol Free search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol free90K/yr
  • non alcoholic drinks117K/yr
  • corona zero25K/yr
  • alcohol free spirits28K/yr
  • non alcoholic24K/yr
  • non alcoholic spirits26K/yr
  • corona cero12K/yr
  • zero alcohol14K/yr
  • alcohol free drinks13K/yr
  • 0% alcohol12K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Free

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.20

The taste was awful

Bland taste

has an odd aftertaste

Value For Money21%−0.09

To expensive

Bit pricey

expensive

Flavor6%−0.05

Very strange flavour

So, just expensive flavoured water

Horrible flavour

Alcohol Content4%

It's missing some of the burn you usually expect from alcoholic versions

Needs quite a large measure of ratio to coke or it doesn't taste enough like alcohol

Unavailable to drink alcohol ATM

Sweetness3%−0.06

just found out it has considerably more sugar than cola

It doesn't taste overly sweet

Way too sweet

Love

Taste-Overall32%−0.20

It tastes lovely

This is so tasty

Absolutely delicious

Alcohol Flavor27%+3.46

Really nice drink

Alcohol free

A lovely alternative to alcohol

Flavor7%−0.05

Strong flavour

The flavours are distinct

Great taste

Value For Money7%−0.09

Good price

Worth the money

Good value for money

Quality-Overall6%+0.55

Rock n roll, well done on an excellent product, have bought 6 more

Great alternative and better than others

Excellent product

FAQ

Common Alcohol Free questions

Answered from the same tracked data.