Skip to content

Alcohol Cans

Fail

The top 5 brands take 100% of clicks, so Alcohol Cans is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£16K/yr16K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
96%top-5 click share · 3 brands · 12 sellers

Flapen Score

Alcohol Cans against its category

The dotted line is the Grocery average. Past it, Alcohol Cans is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Cans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Cans 16K times last year and spent an estimated £16K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
6.8%
Market size, estimated
£16Ka year
Peak month
December16.9× the quietest month
Top search term
marshmallow vodka13K searches a year

02 · Price

A sale here is worth £14.55.

Listings sell for £14.55 on average, from £8.46 to £28.35. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £14.55 that is £1K to £4K a year per listing.

Average price
£14.55under the $15 to $100 sweet spot
Price range
£8.46–£28.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #252 within Beer, Wine & Spirits. It carries 509 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#252in Beer, Wine & Spirits
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Alcohol Cans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • V Gallery40%
  • J.J. Whitley34%
  • BrewDog26%

Demand

Alcohol Cans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.9×

Reviews and returns

What reviews say buyers love and hate about Alcohol Cans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%−0.05

Taste not as expected

didn't really taste the marshmallow much

Tastes NOTHING like Rhubarb

Sweetness25%−0.04

only a small amount at a time very sweet

Way too sweet because of the lack of toasted flavour

Flavor23%−0.14

Not the best flavour

Bit sweet didn't really resemble what I was expecting, tasted a little chemical, tried it, unfortunately wont be buying this flavour again

Poor flavour and not as strong so disappointing

Quality-Overall10%−0.04

Poor quality and taste

Not one of there best

Artificial Sweeteners4%−0.02

Bit sweet didn't really resemble what I was expecting, tasted a little chemical, tried it, unfortunately wont be buying this flavour again

Love

Value For Money34%+3.71

Great price

Excellent value

Great value for money

Taste-Overall26%−0.05

Very tasty

Delicious

Tastes great

Flavor21%−0.14

Superb flavour

The marshmallow flavour is sweet, smooth, and just the right amount of fun—tastes like childhood nostalgia with a grown-up twist

the flavour is lovely

Gifting Purpose8%+0.69

Bought as a gift,looks pretty

Perfect for a gift

It would make the perfect gift for any vodka lover

Alcohol Flavor6%+0.51

This is one of or is the best Marshmallow vodka available it is great on its own or in a cocktail

The best Marshmallow vodka on the market

FAQ

Common Alcohol Cans questions

Answered from the same tracked data.