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Airwaves Chewing Gum

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Airwaves Chewing Gum is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£839K/yr1.4M searches / yr
90-day growth
-5.6%search demand this quarter
Competition
41%top-5 click share · 8 brands · 156 sellers

Flapen Score

Airwaves Chewing Gum against its category

The dotted line is the Grocery average. Past it, Airwaves Chewing Gum is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airwaves Chewing Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airwaves Chewing Gum 1.4M times last year and spent an estimated £839K. The top 5 brands take 96% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £839K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
11.7%
Market size, estimated
£839Ka year
Peak month
November1.2× the quietest month
Top search term
chewing gum532K searches a year

02 · Price

A sale here is worth £5.29.

Listings sell for £5.29 on average, from £0.95 to £18.23. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £5.29 that is £21K to £26K a year per listing.

Average price
£5.29under the $15 to $100 sweet spot
Price range
£0.95–£18.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£21K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Confectionery. It carries 2,320 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#26in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,320per listing
Listings tracked
38

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Airwaves Chewing Gum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£67K£101K£134K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

156

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 83%

Open market

1%

  • WRIGLEY'S EXTRA42%
  • Extra41%
  • PUR Gum6%
  • Mars5%
  • AirWaves3%
  • Wrigley's3%
  • Open — no brand owns it (2 brands, 1%)

Demand

Airwaves Chewing Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Airwaves Chewing Gum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chewing gum532K/yr
  • gum298K/yr
  • extra chewing gum100K/yr
  • wrigleys extra chewing gum51K/yr
  • chewing gum bulk68K/yr
  • extra gum52K/yr
  • extra48K/yr
  • wrigleys chewing gum44K/yr
  • sugar free gum41K/yr
  • sugar free chewing gum29K/yr

Reviews and returns

What reviews say buyers love and hate about Airwaves Chewing Gum

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
17%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disappointed - washed out flavour”
A buyer, on “Flavor”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Airwaves Chewing Gum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data