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Agave

Fail

The top 5 products take 83% of clicks, so Agave is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£115K/yr58K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 18 sellers

Flapen Score

Agave against its category

The dotted line is the Grocery average. Past it, Agave is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Agave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Agave 58K times last year and spent an estimated £115K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
18.2%
Market size, estimated
£115Ka year
Peak month
March1.5× the quietest month
Top search term
agave33K searches a year

02 · Price

A sale here is worth £10.94.

Listings sell for £10.94 on average, from £2.82 to £33.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.94 that is £11K to £14K a year per listing.

Average price
£10.94under the $15 to $100 sweet spot
Price range
£2.82–£33.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #84 within Juice & Smoothies. It carries 209 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
60%
Out of stock, average day
2.6%
Average rank
#84in Juice & Smoothies
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Agave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Hilltop Honey45%
  • Biona15%
  • Groovy Food Company12%
  • Tate & Lyle11%
  • The Groovy Food Company4%
  • TRIZINGA4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Agave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Agave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness17%+1.32

Too sweet

Natural Ingredients17%

It is so synthetic there is no goodness left in it

Taste-Overall17%−0.25

Sightly bland taste and very thin and runny,

Value For Money8%+1.01

Doubled in price

Thickness6%

some agarves are really thin

Love

Sweetness19%+1.32

Love this as sweetener in coffee

I like this its sweet and its delicious

Nice, good, healthier alternative sweetener to sugar

Value For Money18%+1.01

Great value

Decent value

Good value

Taste-Overall18%−0.25

Absolutely delicious and arrived safely

I love the taste

Lovely, no bad aftertaste

Quality-Overall15%+0.50

No complaints and a competitive price

so no complaints there either

Great price and quality

Natural Ingredients6%

Healthy and natural

natural

Nature at its finest

FAQ

Common Agave questions

Answered from the same tracked data.