agar agar powder
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,092.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 130K searches
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Price range
Okay£2.97–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, agar agar powder is a £134K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
agar agar powder market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £140K–£186K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 11.5%
- Avg brand age
- 60 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
18
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- Mr.P Ingredients34%
- SPECIAL INGREDIENTS20%
- yourhealthstore16%
- AKSOY8%
- lalea6%
- Erbotech4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top agar agar powder search terms
- agar agar powder72K/yr
- agar agar33K/yr
- agar9K/yr
- vegan gelatin4K/yr
- vegetarian gelatin3K/yr
- agar agar powder organic3K/yr
- vegan gelatine powder2K/yr
- agar powder3K/yr
Top agar agar powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr.P Ingredients Agar Agar 100g Powder Vegan Gelatine Replacement Ideal for Jelly Mousse Molecular Gastronomy Gelling Agent Vegan Vegetarian Halal Kosher Non-GMO (Recyclable Pot)
Mr.P Ingredients£6.004.4★1,129 rev
Agar Agar 100g by yourhealthstore 900 Strength Unmodified Vegan Gelatine From Spain (gluten free).
yourhealthstore£5.444.5★1,637 rev
Special Ingredients Agar Agar 100g Premium Quality Powder Vegan Gelatine European Suitable for Vegans & Vegetarians Non GMO Gluten Free Recyclable Container
SPECIAL INGREDIENTS£6.804.5★12,213 rev
Aksoy Agar Agar Powder 100g Vegan Gelatine Replacement for Jelly & Desserts Food Grade Non-GMO Suitable for Vegans & Vegetarians
AKSOY£5.214.8★7 rev
Mr.P Ingredients Agar Agar 100g Powder Vegan Gelatine Replacement Ideal for Jelly Mousse Molecular Gastronomy Gelling Agent Vegan Vegetarian Halal Kosher Non-GMO Resealable Pouche
Mr.P Ingredients£5.524.4★128 rev
Newest
by launch dateAksoy Agar Agar Powder 100g Vegan Gelatine Replacement for Jelly & Desserts Food Grade Non-GMO Suitable for Vegans & Vegetarians
AKSOY£5.217 rev
LALEA- Agar Agar Powder 300 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto
lalea£14.24993 rev
Agar Agar 250 g Powder - Natureen
123gelules£9.96828 rev
LALEA- Agar Agar Powder 115 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto
lalea£9.59993 rev
Agar Agar Powder | Faluda | Vegetarian Gelatine Premium by Masala Cottage 25g-1.9kg (25 Grams)
Masala Cottage£2.9750 rev
Trending
90-day click momentumAksoy Agar Agar Powder 100g Vegan Gelatine Replacement for Jelly & Desserts Food Grade Non-GMO Suitable for Vegans & Vegetarians
AKSOY£5.214.8★
LALEA- Agar Agar Powder 115 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto
lalea£9.594.5★
LALEA- Agar Agar Powder 300 g - Vegan Gelatin Powder - Gluten Free Vegetable Gelatin - Premium Quality for Gelling Agents and Thickeners Halal Kosher and Keto
lalea£14.244.5★
Agar Agar 250 g Powder - Natureen
123gelules£9.964.5★
Agar Agar 100g by yourhealthstore 900 Strength Unmodified Vegan Gelatine From Spain (gluten free).
yourhealthstore£5.444.5★
What buyers say about agar agar powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As described”
“Good value for money”
“The product works well and has no taste and is clear, so it doesn't alter the taste or appearance of the desserts, it just helps them set and look better”
“Great for making gummy sweets”
“Good vegan gelatin powder”
“Good for thickening and setting puddings and sauces”
“Good for thickening and setting puddings and sauces”
“Perfect for my baking”
“Great alternative to gelatine”
What buyers complain about
“Not had desired effect”
“Tasted awful”
“This item has made me sick to the point that I vomited today”
“thought it ended this year 2026 as it is written sooo tiny”
“No quality as expected”
“Melting plastic”
“the lid actually began to melt while I was making a smoothie”
“waste of money I should have kept to buying a good brand that I buy from Tesco”
“Packaging not as shown on website”
“texture a bit odd though”
Common questions
- Is agar agar powder profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the agar agar powder niche?
- 10 brands and 18 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in agar agar powder?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Indigestion. The return rate is 0.1%.
- When does demand for agar agar powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the agar agar powder niche?
- Listings span £2.97–£18.99; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 3,092 reviews — the moat a new listing must climb.