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Agar Agar Powder

Fail

Demand is soft, at -11.2% this quarter, so Agar Agar Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£134K/yr130K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
71%top-5 click share · 10 brands · 18 sellers

Flapen Score

Agar Agar Powder against its category

The dotted line is the Grocery average. Past it, Agar Agar Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Agar Agar Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Agar Agar Powder 130K times last year and spent an estimated £134K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
11.1%
Market size, estimated
£134Ka year
Peak month
March1.4× the quietest month
Top search term
agar agar powder72K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £2.97 to £18.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.31 that is £9K to £12K a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£2.97–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #44 within Cooking Ingredients. It carries 3,092 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
11.5%
Average rank
#44in Cooking Ingredients
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,092per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Agar Agar Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Mr.P Ingredients34%
  • SPECIAL INGREDIENTS20%
  • yourhealthstore16%
  • AKSOY8%
  • lalea6%
  • Erbotech4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Agar Agar Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Agar Agar Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • agar agar powder72K/yr
  • agar agar33K/yr
  • agar9K/yr
  • vegan gelatin4K/yr
  • vegetarian gelatin3K/yr
  • agar agar powder organic3K/yr
  • vegan gelatine powder2K/yr
  • agar powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Agar Agar Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall31%−0.27

Not had desired effect

didn't work

Doesn't work properly

Taste-Overall15%+0.24

Tasted awful

It's almost tasteless

tastes bad if use to much

Indigestion8%−0.06

This item has made me sick to the point that I vomited today

Size-Overall8%+0.51

thought it ended this year 2026 as it is written sooo tiny

Quality-Overall8%+0.72

No quality as expected

Love

Quality-Overall29%+0.72

Good quality

Great quality item

Good product

Advertised Vs Actual Product20%+0.91

As described

It works as it should

Great, works as needed

Value For Money15%+1.00

Good value for money

Good value

Good product worth the money

Taste-Overall7%+0.24

The product works well and has no taste and is clear, so it doesn't alter the taste or appearance of the desserts, it just helps them set and look better

Good product, makes tasty jelly

Artificial Sweeteners5%+0.38

Great for making gummy sweets

FAQ

Common Agar Agar Powder questions

Answered from the same tracked data.