Is advocaat profitable to sell on Amazon United Kingdom?

The niche generates £208K/yr across 7 tracked products. 90-day search growth is -48.3%. Flapen's verdict: Skip it (41/100).

How competitive is the advocaat niche?

4 brands and 30 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in advocaat?

Top complaints mined from reviews: Value For Money. The return rate is 0.5%.

When does demand for advocaat peak?

Demand peaks in Nov–Dec; the busiest month runs 36.1× the quietest.

What does it cost to enter the advocaat niche?

Listings span £9.42–£49.08; the average listing price is £17.93 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.

advocaat

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great£9.42–£49.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£17.93

avg listing price — sweet spot $15–$100

Review moat

Great408.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£208K

£208K/yr · 156K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Growth

Bad-48.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, advocaat is a £208K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

advocaat market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: £224K–£269K; units × avg price
Conversion rate: 7.4%
Avg BSR: #387
Page quality: 0%
Prime: 100%
Sponsored: 14%
Out of stock: 18.2%
Avg brand age: 88 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Warninks60%
ORIGINAL Krupnik17%
GIFT CREATION17%
Vermeulen6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 36.1×

Open Trend

Top advocaat search terms

advocaat64K/yr -41.1%7.8% conv.
snowball drink47K/yr -47.8%3.5% conv.
advocat8K/yr -37.3%7.0% conv.
advocate liqueur12K/yr -66.8%8.3% conv.
warninks advocaat7K/yr -62.6%7.0% conv.
advocaat liqueur 1 litre4K/yr -9.7%6.2% conv.
advocaat liqueur6K/yr -70.7%6.9% conv.
snowballs drink6K/yr -58.7%2.1% conv.
snow balls drinks3K/yr -87.4%0.0% conv.

All search terms

Top advocaat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Warninks Advocaat Liqueur | 70cl | 17.2% ABV

Warninks£9.724.8★1,055 rev

Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl

ORIGINAL Krupnik£9.424.7★1,394 rev

Snowball Take Home Pack - 4 Bottles (200ml Each)

GIFT CREATION£14.184.2★11 rev

Warninks Advocaat Liqueur 70cl

Warninks£16.254.8★249 rev

Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour

Vermeulen£16.804.2★118 rev

Newest

by launch date

Snowball Take Home Pack - 4 Bottles (200ml Each)

GIFT CREATION£14.1811 rev

1y ago

Snowball Take Home Pack of 6 x 4 x 200ML (Case of 24) 4 x 200ml Packs

GIFT CREATION£49.088 rev

1y ago

Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour

Vermeulen£16.80118 rev

5y ago

Warninks Advocaat Liqueur 70cl

Warninks£16.25249 rev

7y ago

Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl

ORIGINAL Krupnik£9.421,394 rev

7y ago

What buyers say about advocaat

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor29%

“Alcohol”

Taste-Overall24%

“Delicious”

Quality-Overall18%

“Great product”

Value For Money16%

“Really good price”

Gifting Purpose5%

“Christmas present”

Sweetness5%

“Sweet treat”

What buyers complain about

Value For Money75%

“Ridiculously expensive”

Common questions

Is advocaat profitable to sell on Amazon United Kingdom?: The niche generates £208K/yr across 7 tracked products. 90-day search growth is -48.3%. Flapen's verdict: Skip it (41/100).
How competitive is the advocaat niche?: 4 brands and 30 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in advocaat?: Top complaints mined from reviews: Value For Money. The return rate is 0.5%.
When does demand for advocaat peak?: Demand peaks in Nov–Dec; the busiest month runs 36.1× the quietest.
What does it cost to enter the advocaat niche?: Listings span £9.42–£49.08; the average listing price is £17.93 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.