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Advocaat

Fail

The top 5 brands take 100% of clicks, so Advocaat is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£208K/yr156K searches / yr
90-day growth
-48.3%search demand this quarter
Competition
94%top-5 click share · 4 brands · 30 sellers

Flapen Score

Advocaat against its category

The dotted line is the Grocery average. Past it, Advocaat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advocaat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Advocaat 156K times last year and spent an estimated £208K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
7.4%
Market size, estimated
£208Ka year
Peak month
December36.1× the quietest month
Top search term
advocaat64K searches a year

02 · Price

A sale here is worth £17.93.

Listings sell for £17.93 on average, from £9.42 to £49.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £17.93 that is £22K to £27K a year per listing.

Average price
£17.93inside the $15 to $100 sweet spot
Price range
£9.42–£49.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£22K–£27K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #387 within Beer, Wine & Spirits. It carries 408 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
18.2%
Average rank
#387in Beer, Wine & Spirits
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Advocaat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£125K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Warninks60%
  • ORIGINAL Krupnik17%
  • GIFT CREATION17%
  • Vermeulen6%
  • Open — no brand owns it (0%)

Demand

Advocaat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 36.1×

Search terms

Top Advocaat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advocaat64K/yr
  • snowball drink47K/yr
  • advocat8K/yr
  • advocate liqueur12K/yr
  • warninks advocaat7K/yr
  • advocaat liqueur 1 litre4K/yr
  • advocaat liqueur6K/yr
  • snowballs drink6K/yr
  • snow balls drinks3K/yr

Reviews and returns

What reviews say buyers love and hate about Advocaat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money75%−0.07

Ridiculously expensive

Extortionate price

Bit pricey

Love

Alcohol Flavor29%+2.40

Alcohol

Nice drink

Great tasting drink

Taste-Overall24%+1.84

Delicious

have been rationing myself as they taste so good

Great tasting drink

Quality-Overall18%−0.08

Great product

Quality

Better than others

Value For Money16%−0.07

Really good price

so much BETTER when on promotion for £11 :-

The prices sold here are the best so if you like this product grab some lemonade and enjoy

Gifting Purpose5%+0.33

Christmas present

FAQ

Common Advocaat questions

Answered from the same tracked data.