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activon medical grade manuka honey

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 17Conversion 97Competition 10Returns 100Price range 13Avg price 30Brand share 0Review moat 68Quality gap 77

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good788.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.64

avg listing price — sweet spot $15–$100

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Price range

Bad£5.86–£16.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad£34K

£34K/yr · 25K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, activon medical grade manuka honey is a £34K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

activon medical grade manuka honey market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£39K–£48K
units × avg price
Conversion rate
14.4%
Avg BSR
#105
Page quality
0%
Prime
44%
Sponsored
22%
Out of stock
0.0%
Avg brand age
62 months
Avg seller age
179 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • ActivOn75%
  • MediSale19%
  • SterlingSquare4%
  • Ultra Bee2%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 13 weeks — -15.9% search growth over the last 90 days.
600400Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top activon medical grade manuka honey search terms

  • activon medical grade manuka honey12K/yr
  • activon6K/yr
  • activon manuka honey3K/yr
  • medical grade honey for eczema3K/yr
All search terms

Top activon medical grade manuka honey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£7K30%£10K40%£14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about activon medical grade manuka honey

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Value For Money11%

“Excellent product and very reasonably priced”

Efficiency10%

“Super efficient”

Smell9%

“aroma of honey”

Moist/Dry5%

“Dry skin moisturizer”

Ease Of Use5%

“reasonably ease to use”

Advertised Vs Actual Product5%

“its as good as they said”

Functionality-Overall3%

“it does the job -”

Allergies3%

“Great stuff for itchy and dry skin and it works for me its worth a try”

Suitability Combination Skin3%

“My skin is slowly improving”

What buyers complain about

Size-Overall24%

“very loose”

Value For Money14%

“Waste of money”

Thickness10%

“Very difficult to apply product as thick”

Smell8%

“Smell overpowering”

Functionality-Overall7%

“unfortunately it didn't work for me”

Instructions/User Manual/Troubleshooting5%

“It is very difficult reading the instructions on the tub”

Texture/Consistency-Overall5%

“Wasnt very keen on this honey consistency was more like glue than runny honey come out which I use to heal skin wounds”

Certifications5%

“there's no MGO or UMF rating so there's no reliable indicator of what's in the tube”

Allergies5%

“Insect bites itchy rashes”

Ease Of Use5%

“its a bit tricky to work out initially”

Top return reasons

Advertised Vs Actual Product67%
Functionality-Overall33%

Common questions

Is activon medical grade manuka honey profitable to sell on Amazon United Kingdom?
The niche generates £34K/yr across 9 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (38/100).
How competitive is the activon medical grade manuka honey niche?
4 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in activon medical grade manuka honey?
Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.1%.
What does it cost to enter the activon medical grade manuka honey niche?
Listings span £5.86–£16.36; the average listing price is £9.64 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.