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Activon Medical Grade Manuka Honey

Fail

The top 5 brands take 100% of clicks, so Activon Medical Grade Manuka Honey is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£34K/yr25K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 32 sellers

Flapen Score

Activon Medical Grade Manuka Honey against its category

The dotted line is the Grocery average. Past it, Activon Medical Grade Manuka Honey is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activon Medical Grade Manuka Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Activon Medical Grade Manuka Honey 25K times last year and spent an estimated £34K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
14.4%
Market size, estimated
£34Ka year
Top search term
activon medical grade manuka honey12K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £5.86 to £16.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.64 that is £2K to £5K a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£5.86–£16.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Baking Supplies. It carries 788 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#105in Baking Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
788per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Activon Medical Grade Manuka Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • ActivOn75%
  • MediSale19%
  • SterlingSquare4%
  • Ultra Bee2%
  • Open — no brand owns it (0%)

Demand

Activon Medical Grade Manuka Honey search demand

Weekly searches over the year. Pick a range.

600400Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Activon Medical Grade Manuka Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activon medical grade manuka honey12K/yr
  • activon6K/yr
  • activon manuka honey3K/yr
  • medical grade honey for eczema3K/yr

Reviews and returns

What reviews say buyers love and hate about Activon Medical Grade Manuka Honey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.14

very loose

Very small

smaller than expected

Value For Money14%−0.07

Waste of money

To expensive for the size of very small pot

Its not worth the price

Thickness10%−0.06

Very difficult to apply product as thick

Also as the product is so thick you are unable to spread over large area so the small tube is nearly gone just attempting to apply the first time

It is a little thicker than other medihoney we have used previously

Smell8%

Smell overpowering

Can't give feedback yet trying it out smells like honey dries somewhat

Functionality-Overall7%−0.02

unfortunately it didn't work for me

Not very effective

Love

Quality-Overall27%+2.16

Excellent product

its as good as they said

Really good product

Value For Money11%−0.07

Excellent product and very reasonably priced

Good price for a nice quality product

the cost seems to be reasonable

Efficiency10%+0.73

Super efficient

It works wonders

Works magic

Smell9%

aroma of honey

Lovely light scent

Smells nice

Moist/Dry5%+0.19

Dry skin moisturizer

very moisturising

good natural hydration

Return

0.1% Return rate 67% Fixable by listing

Advertised Vs Actual Product67%▁▁█▅▁▁
Functionality-Overall33%▁▁▁█▁▁

unfortunately it didn't work for me

Not very effective

FAQ

Common Activon Medical Grade Manuka Honey questions

Answered from the same tracked data.