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Actiph Water Ph 9.0

Fail

The top 5 brands take 99% of clicks, so Actiph Water Ph 9.0 is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£216K/yr143K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
86%top-5 click share · 6 brands · 27 sellers

Flapen Score

Actiph Water Ph 9.0 against its category

The dotted line is the Grocery average. Past it, Actiph Water Ph 9.0 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Actiph Water Ph 9.0 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Actiph Water Ph 9.0 143K times last year and spent an estimated £216K. The top 5 brands take 99% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
11.1%
Market size, estimated
£216Ka year
Peak month
October1.8× the quietest month
Top search term
alkaline water85K searches a year

02 · Price

A sale here is worth £13.57.

Listings sell for £13.57 on average, from £2.40 to £39.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £13.57 that is £20K to £27K a year per listing.

Average price
£13.57under the $15 to $100 sweet spot
Price range
£2.40–£39.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #26 within Water. It carries 1,246 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#26in Water
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,246per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Actiph Water Ph 9.0 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£86K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

27

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • ActiPH67%
  • URSU924%
  • Aqua Carpatica4%
  • PONLEE2%
  • Origo2%
  • INVIGORATED WATER1%
  • Open — no brand owns it (0%)

Demand

Actiph Water Ph 9.0 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Actiph Water Ph 9.0 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alkaline water85K/yr
  • actiph water21K/yr
  • ursu water7K/yr
  • actiph alkaline ionised water8K/yr
  • actiph6K/yr
  • ph water6K/yr
  • water alkaline4K/yr
  • alkaline water bottle4K/yr
  • ursu2K/yr

Reviews and returns

What reviews say buyers love and hate about Actiph Water Ph 9.0

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery23%−0.15

Horrible water

It's just water

It took a while to water it down to suss out it is in fact the water making me gip

Taste-Overall12%+1.11

It seems to taste a bit different in a good way

It has a nasty aftertaste

Tastes soapy

Advertised Vs Actual Product8%−0.04

Ph not as advertised

Not doing what it says

This product is absolutely NOT what it states

Value For Money8%+0.96

for me, disappointing and a waste of money

its expensive compared to others

Overpriced, better available elsewhere

Salt Content6%

High sodium

I think it tastes awful. salty

too much sodium isnt ideal if you drink a lot of this water daily

Love

Taste-Overall32%+1.11

Great Taste

It tastes so fresh and pure

Great taste a water should have

Value For Money22%+0.96

Good price

Good value for money

Great value

Quality-Overall19%+1.17

Satisfactory product

Excellent product

Reasonable price for quality

Crispiness3%+0.35

Lovely crisp taste

Crisp, fresh taste

Clean crispy water

Ease Of Use2%+0.26

convenient to use

Very handy carry around

Easy to open

FAQ

Common Actiph Water Ph 9.0 questions

Answered from the same tracked data.