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80th Birthday Cake Topper

Fail

Prices span $2.44–$6.16, mostly outside the sweet spot, so 80th Birthday Cake Topper is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£43K/yr113K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
46%top-5 click share · 17 brands · 20 sellers

Flapen Score

80th Birthday Cake Topper against its category

The dotted line is the Grocery average. Past it, 80th Birthday Cake Topper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80th Birthday Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 80th Birthday Cake Topper 113K times last year and spent an estimated £43K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
9.7%
Market size, estimated
£43Ka year
Top search term
80th birthday cake topper42K searches a year

02 · Price

A sale here is worth £3.96.

Listings sell for £3.96 on average, from £2.44 to £6.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £3.96 that is £396 to £990 a year per listing.

Average price
£3.96under the $15 to $100 sweet spot
Price range
£2.44–£6.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£396–£990
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #258 within Baking Supplies. It carries 1,207 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
14.1%
Average rank
#258in Baking Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,207per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top 80th Birthday Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

21%

  • Gyufise28%
  • ZEYIYER28%
  • Blumomon8%
  • APLZGMG6%
  • Domgoge5%
  • Yiran5%

Search terms

Top 80th Birthday Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 80th birthday cake topper42K/yr
  • happy 80th birthday cake topper14K/yr
  • 80th birthday cake decorations14K/yr
  • 80 cake topper10K/yr
  • 80th cake topper11K/yr
  • 80th cake toppers for women7K/yr
  • 80th birthday cake toppers6K/yr
  • 80th cake toppers for men4K/yr
  • 80th cake decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about 80th Birthday Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength26%−0.09

not sturdy enough

Quite flimsy

very fragile

Adhesion/Stickiness17%−0.11

quite complicated and needed more glue dots

Very flimsy and doesnt look great having to use sticky dots and sticks to put together - disappointed

However, having to stick the holder on with 2 sticky pads isnt the best

Value For Money14%−0.04

Not worth the money

not worth the money

its not worth what I paid

Advertised Vs Actual Product9%+2.61

It doesn't show you what the object actually looks like

Size-Overall9%+0.13

The zero is very much smaller than the 8

Love

Advertised Vs Actual Product29%+2.61

As advertised

As described

It did the job

Quality-Overall25%0.00

Great quality and arrived quicker than anticipated

Good quality

well made

Size-Overall7%+0.13

Good size

a good size for a large platter cake

Perfect size for a medium to large cake

Value For Money5%−0.04

great value for money

VALUE FOR MONEY

Excellent item at a good price

Strength5%−0.09

sturdy enough

appears to be sturdy enough

sturdy enough to stay upright

Return

0.3% Return rate 42% Fixable by listing

Color22%▅▁▁█▁█
Size-Overall17%▆█▁▆▁▆

The zero is very much smaller than the 8

Quality-Overall14%▂█▁▁▄▁

rubbish

Strength13%█▁▁▁█▁

not sturdy enough

Quite flimsy

very fragile

Defective Material/Parts7%▁▁▁▁▅█

FAQ

Common 80th Birthday Cake Topper questions

Answered from the same tracked data.