70th Birthday Cake Topper
Skip itPrices mostly outside the sweet spot ($2.50–$6.10) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good723.19avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 113K searches
Price range
Bad£2.50–£6.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Is 70th birthday cake topper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 70th birthday cake topper is a £36K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
70th birthday cake topper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £31K–£39K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 5.1%
- Avg brand age
- 24 months
- Avg seller age
- 194 days
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
26
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
49%
Top 20: 87%
Open market
31%
- ZEYIYER23%
- Gyufise17%
- Matwsec9%
- Blumomon8%
- Yiran6%
- APLZGMG6%
70th birthday cake topper demand & seasonality
Weekly Amazon search volume, last 70 weeks — -11.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top 70th birthday cake topper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- 70th birthday cake topper33K/yr
- happy 70th birthday cake topper15K/yr
- 70 cake topper14K/yr
- 70th birthday cake decorations13K/yr
- 70th cake topper14K/yr
- 70th cake toppers for women8K/yr
- 70th birthday cake toppers for men4K/yr
- 70th cake toppers4K/yr
- 70th cake toppers for men5K/yr
- 70th birthday cake toppers2K/yr
Top 70th birthday cake topper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZEYIYER Gold 70th Cake Toppers Glitter Happy 70th Birthday Cake Decorations Seventy Years Old Cakes Pick for Women Men Birthday Party Supplies
ZEYIYER£3.234.2★61 rev
1 Pc Happy 70th Birthday Cake Topper Glitter Black and Gold 70 Years Cake Topper 70 Fabulous Cakes Decoration for Birthday Anniversary Party Cakes Decorations Supplies Women Men
Matwsec£3.164.4★11 rev
Blumomon 1Pcs 70th Happy Birthday Cake Topper Happy 70 Cake Topper Cheers to 70 Cake Decoration 70th Birthday Party Decoration 70th Anniversary Cake DecorationRose Gold
Blumomon£4.204.5★158 rev
Gyufise 3 Pack Gold Happy 70th Birthday Cake Topper Glitter Happy 70 Cupcake Topper Cheers to 70 Fabulous Cake Decoration for 70th Birthday Party Decoration Supplies
Gyufise£4.164.5★1,153 rev
Yiran 70th Birthday Candles Gold Number 70 Happy Birthday Candles Cake Topper Decorations for Birthday Party Wedding Anniversary Celebration Supply
Yiran£3.964.6★4,468 rev
Newest
by launch date
Happy 70th Birthday Cake Topper Glitter Cheers to 70 Years Cake Topper Fabulous Cake-Decoration for Happy 70th Birthday Anniversary Party Cakes Decorations Supplies (Black Gold)
Larrel£2.500 rev
1 Pc Happy 70th Birthday Cake Topper Glitter Black and Gold 70 Years Cake Topper 70 Fabulous Cakes Decoration for Birthday Anniversary Party Cakes Decorations Supplies Women Men
Matwsec£3.1611 rev
ZEYIYER 70th Cake Toppers Gold Happy 70th Birthday Cake Decorations
ZEYIYER£2.8913 rev
ZEYIYER Gold 70th Cake Toppers Glitter Happy 70th Birthday Cake Decorations Seventy Years Old Cakes Pick for Women Men Birthday Party Supplies
ZEYIYER£3.2361 rev
70th Happy Birthday Cake Topper Rose Gold Glitter Personalised Cake Toppers for Grandfather Grandmother Dad Mom Uncle Birthday Party Cake Decorations Kit with Star Heart Cupcake Topper
HONGP£3.337 rev
Trending
90-day click momentum
Gyufise 15Pcs Happy 70th Birthday Cake Topper Set with Heart Star Glitter Cheers to 70 Years Cake Picks Number 70 Candles Cake Decorations for Happy 70th Birthday Anniversary Party Supplies Rose Gold
Gyufise£5.034.4★
Happy 70th Birthday Cake Topper Glitter Cheers to 70 Years Cake Topper Fabulous Cake-Decoration for Happy 70th Birthday Anniversary Party Cakes Decorations Supplies (Black Gold)
Larrel£2.500.0★
1 Pc Happy 70th Birthday Cake Topper Glitter Black and Gold 70 Years Cake Topper 70 Fabulous Cakes Decoration for Birthday Anniversary Party Cakes Decorations Supplies Women Men
Matwsec£3.164.4★
Sotpot 1 Pack 70th Birthday Cake Topper Double-sided Rose Gold Glitter Cake Pick Cake Decoration for Happy 70th Birthday Anniversary Party Decorations
Sotpot£4.774.6★
ZEYIYER Gold 70th Cake Toppers Glitter Happy 70th Birthday Cake Decorations Seventy Years Old Cakes Pick for Women Men Birthday Party Supplies
ZEYIYER£3.234.2★
What reviews say buyers love and hate about 70th birthday cake topper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Well worth the money”
“As described”
“Very decorative”
“Super sticky and looks good”
“Pretty”
“They are easy to light, good value and looked stylish”
“Easy to insert”
“it fits the bill perfectly”
“simple to decorate”
What buyers complain about
“Quick cheap quality”
“Its not very thick”
“so it doesnt feel especially sturdy”
“look far more expensive than the price”
“This is a bit fiddly”
“if the stickers lose their stickiness”
“possibly not one for re-use”
Top return reasons
Common 70th birthday cake topper questions
- Is 70th birthday cake topper profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the 70th birthday cake topper niche?
- 22 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in 70th birthday cake topper?
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 0.5%.
- When does demand for 70th birthday cake topper peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the 70th birthday cake topper niche?
- Listings span £2.50–£6.10; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.
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