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70th Birthday Cake Topper

Fail

Prices span $2.50–$6.10, mostly outside the sweet spot, so 70th Birthday Cake Topper is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£36K/yr113K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
49%top-5 click share · 22 brands · 26 sellers

Flapen Score

70th Birthday Cake Topper against its category

The dotted line is the Grocery average. Past it, 70th Birthday Cake Topper is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70th Birthday Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 70th Birthday Cake Topper 113K times last year and spent an estimated £36K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
8.3%
Market size, estimated
£36Ka year
Peak month
January1.7× the quietest month
Top search term
70th birthday cake topper33K searches a year

02 · Price

A sale here is worth £3.89.

Listings sell for £3.89 on average, from £2.50 to £6.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £3.89 that is £389 to £973 a year per listing.

Average price
£3.89under the $15 to $100 sweet spot
Price range
£2.50–£6.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£389–£973
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #326 within Baking Supplies. It carries 723 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#326in Baking Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
723per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top 70th Birthday Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

26

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

49%

Top 20: 87%

Open market

31%

  • ZEYIYER23%
  • Gyufise17%
  • Matwsec9%
  • Blumomon8%
  • Yiran6%
  • APLZGMG6%

Demand

70th Birthday Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 70th Birthday Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 70th birthday cake topper33K/yr
  • happy 70th birthday cake topper15K/yr
  • 70 cake topper14K/yr
  • 70th birthday cake decorations13K/yr
  • 70th cake topper14K/yr
  • 70th cake toppers for women8K/yr
  • 70th birthday cake toppers for men4K/yr
  • 70th cake toppers4K/yr
  • 70th cake toppers for men5K/yr
  • 70th birthday cake toppers2K/yr

Reviews and returns

What reviews say buyers love and hate about 70th Birthday Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.07

Quick cheap quality

Terrible quality, very disappointed especially because it was for a special birthday

Poor quality and item damaged

Thickness16%−0.11

Its not very thick

The topper is very thin

just a bit thinner than expected

Strength14%−0.10

so it doesnt feel especially sturdy

flimsy card with stickers to fix the stick

a bit on the flimsy side

Value For Money6%+2.61

look far more expensive than the price

Ease Of Use3%+0.03

This is a bit fiddly

Love

Quality-Overall27%−0.07

Good quality

Lovely products thank you

Decent product

Value For Money23%+2.61

Well worth the money

Good value

Good value for money

Advertised Vs Actual Product11%+1.03

As described

Exactly what I ordered

Exactly how is on the picture

Design-Overall6%−0.04

Very decorative

The design looks good

Nice design cake topper

Adhesion/Stickiness6%+0.25

Super sticky and looks good

sticky tape is always an alternative

Return

0.5% Return rate 61% Fixable by listing

Size-Overall32%▆▇█▄▁▆
Color24%▇▅▅█▁▁
Quality-Overall16%▁█▁▆▁▅

Quick cheap quality

Terrible quality, very disappointed especially because it was for a special birthday

Poor quality and item damaged

Strength11%▁▁▁▅▁█

so it doesnt feel especially sturdy

flimsy card with stickers to fix the stick

a bit on the flimsy side

Maintenance And Repair5%█▁▁▁▁▁

FAQ

Common 70th Birthday Cake Topper questions

Answered from the same tracked data.