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60th Cake Topper

Maybe

Returns run at only 0.3% of orders. But prices span $1.97–$8.28, mostly outside the sweet spot, so 60th Cake Topper is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£62K/yr167K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
29%top-5 click share · 30 brands · 34 sellers

Flapen Score

60th Cake Topper against its category

The dotted line is the Grocery average. Past it, 60th Cake Topper is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60th Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60th Cake Topper 167K times last year and spent an estimated £62K. The top 5 brands take 54% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
9.4%
Market size, estimated
£62Ka year
Peak month
January1.8× the quietest month
Top search term
60th birthday cake topper40K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £1.97 to £8.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £3.95 that is £395 to £988 a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£1.97–£8.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£395–£988
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #535 within Baking Supplies. It carries 1,008 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
7.9%
Average rank
#535in Baking Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,008per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 60th Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

34

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

29%

Top 20: 68%

Open market

42%

  • Gyufise24%
  • ZEYIYER13%
  • LIANRISES6%
  • Blumomon6%
  • Bliceon5%
  • APLZGMG4%

Demand

60th Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top 60th Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 60th birthday cake topper40K/yr
  • 60th cake topper24K/yr
  • happy 60th birthday cake topper20K/yr
  • 60 cake topper19K/yr
  • 60th birthday cake decorations18K/yr
  • 60th cake toppers for women12K/yr
  • 60th cake toppers for men8K/yr
  • 60th birthday cake toppers for men6K/yr
  • 60th birthday cake toppers for women5K/yr
  • 60th cake decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about 60th Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength31%−0.09

Quite flimsy

not sturdy enough

Very flimsy

Adhesion/Stickiness17%−0.08

quite complicated and needed more glue dots

Very flimsy and doesnt look great having to use sticky dots and sticks to put together - disappointed

No stick

Quality-Overall15%−0.05

Cheap and nasty item

Poor quality very flimsy not worth the money

Poor quality

Assembly/Installation6%+0.53

U needed to assemble it

Size-Overall6%+0.29

just a bit smaller than I expected

Love

Advertised Vs Actual Product28%+2.23

As advertised

As described

Just what I needed

Quality-Overall20%−0.05

Great quality and arrived quicker than anticipated

Great quality, delivered on time at short notice

Good Quality

Value For Money12%+0.77

good value for money

Good value for money

Good Value

Color7%

Really pretty

very glittery

Large in size, clear, legible font in a bright yellow gold colour

Size-Overall6%+0.29

Good size too

not too small

Not too big

Return

0.3% Return rate 60% Fixable by listing

Color28%▃▁▃▁▁█
Size-Overall28%▆▁▆▁█▁

just a bit smaller than I expected

Quality-Overall22%▄█▂▆▁▁

Cheap and nasty item

Poor quality very flimsy not worth the money

Poor quality

Strength12%▁█▄▁▁▁

Quite flimsy

not sturdy enough

Very flimsy

Shape/Style4%▁▁▁▁█▁

FAQ

Common 60th Cake Topper questions

Answered from the same tracked data.