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5l Beer Keg

Pass

5l Beer Keg scores 67 out of 100, a Pass. Shoppers spend $64K a year here, search demand grew +116.4% this quarter, and returns run at 0.4% of orders.

Flapen Score
67
67 / 100
Top 1% of 2,976 Grocery niches · +21 vs the category median of 46
Market size
£64K/yr140K searches / yr
90-day growth
+116.4%search demand this quarter
Competition
43%top-5 click share · 19 brands · 27 sellers

Flapen Score

5l Beer Keg against its category

The dotted line is the Grocery average. Past it, 5l Beer Keg is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5l Beer Keg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5l Beer Keg 140K times last year and spent an estimated £64K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +116.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+116.4%
Conversion, latest week
1.0%
Market size, estimated
£64Ka year
Peak month
December12.2× the quietest month
Top search term
5l carbonated beer kegs21K searches a year

02 · Price

A sale here is worth £46.04.

Listings sell for £46.04 on average, from £18.85 to £149.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £46.04 that is £0 to £5K a year per listing.

Average price
£46.04inside the $15 to $100 sweet spot
Price range
£18.85–£149.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #3,936 within Beer, Wine & Spirits. It carries 64 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
46%
Out of stock, average day
21.9%
Average rank
#3,936in Beer, Wine & Spirits
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 5l Beer Keg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

27

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

29%

  • Beer Hunter24%
  • Frome Brewing Company15%
  • Bitburger9%
  • PerfectDraft9%
  • Heineken8%
  • Friels7%

Demand

5l Beer Keg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top 5l Beer Keg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5l carbonated beer kegs21K/yr
  • 5l beer keg16K/yr
  • mini keg19K/yr
  • mini kegs9K/yr
  • 5 litre beer kegs10K/yr
  • beerwulf sub kegs12K/yr
  • beer barrel11K/yr
  • 5l keg9K/yr
  • beer keg 5l10K/yr
  • mini kegs of beer9K/yr

Reviews and returns

What reviews say buyers love and hate about 5l Beer Keg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.27

First couple pints poured were very cloudy, and slightly bitter, which i didn't expect

Not a good tasting cider

Unfortunately it was flat and very tasteless

Value For Money25%−0.11

not value for money

Not worth saving £2.50 on price to receive it late

Bitter19%−0.16

Bitter

Disappointed and very bitter. almost sour

First couple pints poured were very cloudy, and slightly bitter, which i didn't expect

Quality-Overall13%−0.09

its rubbish

Weight Light13%−0.13

The beer keg is under weight

Love

Alcohol Flavor60%+4.07

Really wonderful ale

great valiue nice beer

As very nice summer cider well made

Ease Of Use13%+0.63

Easy to use

Taste-Overall10%−0.27

Tasty

tasted just like it does in the pub

Bitter4%−0.16

well balanced bitterness

Flavor4%+0.20

wow what a flavoursome IPA

Return

0.4% Return rate 27% Fixable by listing

Size-Overall27%▁█▅▁▁▃
Material Quality18%▁▁▅▁█▁
Compatibility-Overall18%▁▁▁█▁▃
Leak-Proof14%█▁▁▁▁▂
Connectivity-Overall9%

FAQ

Common 5l Beer Keg questions

Answered from the same tracked data.