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1kg Chocolate

Fail

The top 5 brands take 99% of clicks, so 1kg Chocolate is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£60K/yr118K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
73%top-5 click share · 6 brands · 68 sellers

Flapen Score

1kg Chocolate against its category

The dotted line is the Grocery average. Past it, 1kg Chocolate is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1kg Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1kg Chocolate 118K times last year and spent an estimated £60K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
2.5%
Market size, estimated
£60Ka year
Peak month
December13.6× the quietest month
Top search term
1kg chocolate24K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £7.40 to £66.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £20.41 that is £10K to £15K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£7.40–£66.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #284 within Chocolate Candy. It carries 2,582 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
56%
Out of stock, average day
0.7%
Average rank
#284in Chocolate Candy
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,582per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top 1kg Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

68

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Lindt76%
  • Bonds of London9%
  • Callebaut6%
  • Krazy Kandi4%
  • vapewaves3%
  • Berrymans1%

Demand

1kg Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 13.6×

Search terms

Top 1kg Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1kg chocolate24K/yr
  • lindor 1kg23K/yr
  • chocolate 1kg10K/yr
  • lindt 1kg25K/yr
  • lindt chocolates 1kg12K/yr
  • lindt 1kg bag8K/yr
  • lindt balls 1kg5K/yr
  • lindor chocolate balls 1kg4K/yr
  • lindt lindor 1kg4K/yr
  • 1kg lindt balls4K/yr

Reviews and returns

What reviews say buyers love and hate about 1kg Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+1.17

A little expensive

Expensive

Total waste of money

Taste-Overall10%+0.45

It doesnt taste great

They taste very different

Shameful choc, a brand that was trusted with high coco and no palm oil, theyve git greedy, lower coco and full of palm oil

Durability9%

they dont last long enough

They never lasted

a lot smashed

Quality-Overall8%−0.01

These are not the best quality

Not much variety

Not the best

Storage Temperature4%−0.03

Melted

These chocolates have clearly been stored somewhere too warm - although not melted

Love

Taste-Overall29%+0.45

Delicious as always

Absolutely delicious

This chocolate is absolutely delicious

Value For Money17%+1.17

Good price

Great value

Good value for money

Sweetness16%+1.08

Lovely sweets

good mix of different sweets

Chocolate heaven

Quality-Overall11%−0.01

Good quality plain chocolate and filling, not overly sweet or bitter, well judged and balanced

Top quality milk chocolate

Excellent quality

Advertised Vs Actual Product5%+0.45

As expected

Does what it says it does

Lived up to expectations

FAQ

Common 1kg Chocolate questions

Answered from the same tracked data.