1kg Chocolate
FailThe top 5 brands take 99% of clicks, so 1kg Chocolate is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £60K/yr118K searches / yr
- 90-day growth
- -40.3%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 68 sellers
Flapen Score
1kg Chocolate against its category
The dotted line is the Grocery average. Past it, 1kg Chocolate is stronger. Inside it, weaker.
Market
The 1kg Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 1kg Chocolate 118K times last year and spent an estimated £60K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -40.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £60Ka year
- Peak month
- December13.6× the quietest month
- Top search term
- 1kg chocolate24K searches a year
02 · Price
A sale here is worth £20.41.
Listings sell for £20.41 on average, from £7.40 to £66.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £20.41 that is £10K to £15K a year per listing.
- Average price
- £20.41inside the $15 to $100 sweet spot
- Price range
- £7.40–£66.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #284 within Chocolate Candy. It carries 2,582 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 56%
- Out of stock, average day
- 0.7%
- Average rank
- #284in Chocolate Candy
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,582per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top 1kg Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lindt Lindor Assorted Chocolate Truffles 1kg Bag (Approx. 80 Balls) Smooth Filling Gift Birthday Congratulations Sharing Treat
- Price
- £19.44
- Rating
- 4.7/5
- Reviews
- 7,203
- Age
- 12y ago

Lindt Lindor Milk Chocolate Truffles 1kg Bag (Approx. 80 Balls) Smooth Filling Gift Birthday Congratulations Sharing Treat
- Price
- £18.14
- Rating
- 4.8/5
- Reviews
- 11,940
- Age
- 12y ago

Lindt Lindor Silver Assorted Chocolate Truffles 1kg Bag (Approx. 80 Balls) Smooth Filling Gift Birthday Congratulations Sharing Treat
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 1,762
- Age
- 3y ago

Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 1y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago
Trending
90-day click momentum
Krazy Kandi 1kg Bulk Sweets Pick Your Favourite Mix! Fizzy Jelly Sour & Gummy Options Retro Pick & Mix Candy Bags Party Treats Sweet Gift Idea (Chocolate Raisins)
- Price
- £8.35
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago

Krazy Kandi Chocolate Speckled Mini Eggs - 1kg Bulk Bag | Delicious Milk Chocolate Candy with Crispy Shell | Perfect for Baking Parties and Decor
- Price
- £8.14
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago

Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 1y ago

Lindt & Sprüngli Lindor Balls Milk 3 Pack (3 x 1kg)
- Price
- £66.19
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 7y ago

Callebaut Select 811 Dark Chocolate Callets 1 kg
- Price
- £18.32
- Rating
- 4.7/5
- Reviews
- 7,197
- Age
- 14y ago
Newest
by launch date
Krazy Kandi Chocolate Speckled Mini Eggs - 1kg Bulk Bag | Delicious Milk Chocolate Candy with Crispy Shell | Perfect for Baking Parties and Decor
- Price
- £8.14
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago

Krazy Kandi 1kg Bulk Sweets Pick Your Favourite Mix! Fizzy Jelly Sour & Gummy Options Retro Pick & Mix Candy Bags Party Treats Sweet Gift Idea (Chocolate Raisins)
- Price
- £8.35
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago

Lindt Lindor Chocolate Truffles Gift Pack Milk and Assorted Flavours 4 Boxes
- Price
- £26.22
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 1y ago

Lindt Lindor Assorted Chocolate Truffles Box - Approx 80 balls 1 Kg - Chocolate Truffles with a Smooth Melting Filling - Gift Present - Birthday Celebrations Congratulations Thank you
- Price
- £25.71
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
68
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Lindt76%
- Bonds of London9%
- Callebaut6%
- Krazy Kandi4%
- vapewaves3%
- Berrymans1%
Demand
1kg Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 13.6×
Search terms
Top 1kg Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1kg chocolate24K/yr
- lindor 1kg23K/yr
- chocolate 1kg10K/yr
- lindt 1kg25K/yr
- lindt chocolates 1kg12K/yr
- lindt 1kg bag8K/yr
- lindt balls 1kg5K/yr
- lindor chocolate balls 1kg4K/yr
- lindt lindor 1kg4K/yr
- 1kg lindt balls4K/yr
Reviews and returns
What reviews say buyers love and hate about 1kg Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive
Expensive
Total waste of money
It doesnt taste great
They taste very different
Shameful choc, a brand that was trusted with high coco and no palm oil, theyve git greedy, lower coco and full of palm oil
they dont last long enough
They never lasted
a lot smashed
These are not the best quality
Not much variety
Not the best
Melted
These chocolates have clearly been stored somewhere too warm - although not melted
Love
Delicious as always
Absolutely delicious
This chocolate is absolutely delicious
Good price
Great value
Good value for money
Lovely sweets
good mix of different sweets
Chocolate heaven
Good quality plain chocolate and filling, not overly sweet or bitter, well judged and balanced
Top quality milk chocolate
Excellent quality
As expected
Does what it says it does
Lived up to expectations
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1kg Chocolate questions
Answered from the same tracked data.









