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1kg Chocolate

Fail

The top 5 brands take 99% of clicks, so 1kg Chocolate is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£60K/yr118K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
73%top-5 click share · 6 brands · 68 sellers

Flapen Score

1kg Chocolate against its category

The dotted line is the Grocery average. Past it, 1kg Chocolate is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1kg Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1kg Chocolate 118K times last year and spent an estimated £60K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
2.5%
Market size, estimated
£60Ka year
Peak month
December13.6× the quietest month
Top search term
1kg chocolate24K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £7.40 to £66.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £20.41 that is £10K to £15K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£7.40–£66.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #284 within Chocolate Candy. It carries 2,582 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
56%
Out of stock, average day
0.7%
Average rank
#284in Chocolate Candy
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,582per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top 1kg Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

68

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Lindt76%
  • Bonds of London9%
  • Callebaut6%
  • Krazy Kandi4%
  • vapewaves3%
  • Berrymans1%

Demand

1kg Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 13.6×

Search terms

Top 1kg Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 1kg chocolate24K/yr
  • lindor 1kg23K/yr
  • chocolate 1kg10K/yr
  • lindt 1kg25K/yr
  • lindt chocolates 1kg12K/yr
  • lindt 1kg bag8K/yr
  • lindt balls 1kg5K/yr
  • lindor chocolate balls 1kg4K/yr
  • lindt lindor 1kg4K/yr
  • 1kg lindt balls4K/yr

Reviews and returns

What reviews say buyers love and hate about 1kg Chocolate

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Value For Money”
0.1%of orders come back
“A little expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 1kg Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data