18th Birthday Cake Topper

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

9.0%

Market size, estimated

£72Ka year

Peak month

January1.6× the quietest month

Top search term

18th birthday cake topper66K searches a year

Listings sell for £3.95 on average, from £2.42 to £6.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £3.95 that is £988 to £2K a year per listing.

Average price

£3.95under the $15 to $100 sweet spot

Price range

£2.42–£6.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£988–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #649 within Baking Supplies. It carries 1,370 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

4.4%

Average rank

#649in Baking Supplies

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,370per listing

Listings tracked

39

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months