12l bin bags
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£24.37avg listing price — sweet spot $15–$100
Price range
Great£2.98–£111.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay£136K£136K/yr · 100K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,479.52avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 12l bin bags is a £136K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
12l bin bags market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £146K–£195K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.8%
- Avg brand age
- 42 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
106
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
0%
- Brabantia81%
- AOSULI9%
- Teivio5%
- EKO2%
- XUXRUS2%
- HUAPPNIO2%
Demand
Weekly Amazon search volume, last 33 weeks — -2.1% search growth over the last 90 days.Top 12l bin bags search terms
- brabantia77K/yr
- 12l bin bags8K/yr
- 12 litre bin bags5K/yr
- barbantia3K/yr
- brabantia c bin liners3K/yr
- brabantia bin liners c 10-12l2K/yr
- brabantia bin liners c3K/yr
Top 12l bin bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brabantia PerfectFit Bin Liners (Size C/10-12 Litre) Thick Plastic Trash Bags with Tie Tape Drawstring Handles (40 Bags)
Brabantia£5.254.7★12,503 rev
Brabantia 137983 PerfectFit Bin Liners Multipack (Size C/10-12 Litre) Thick Plastic Trash Bags with Tie Tape Drawstring Handles (200 Bags) White
Brabantia£20.094.7★12,503 rev
AOSULI 12L-15Liter Bin Bags Drawstring Bin Liners with Tie Handle Small White Trash Bags 48 Liners
AOSULI£7.274.4★1,368 rev
Brabantia PerfectFit Bin Liners (Size G/23-30 Litre) Thick Plastic Trash Bags with Tie Tape Drawstring Handles (40 Bags)
Brabantia£7.144.7★11,971 rev
Brabantia WallFix Retractable Washing Line with Protective Fabric Cover (24m) Wall-Mounted Foldaway Clothes Air Dryer (Silver)
Brabantia£65.384.7★5,859 rev
Newest
by launch dateAOSULI 12L-15Liter Bin Bags Drawstring Bin Liners with Tie Handle Small White Trash Bags 48 Liners
AOSULI£7.271,368 rev
AOSULI Pedal Bin Liners 10L White for Bathroom Bins 75 Count
AOSULI£8.10232 rev
Brabantia - Make & Take Cutlery Set with Case - Set of 3: Knife Spoon & Fork - Hygienic Compact Design - Stainless Steel - Dishwasher Safe - Travel Cutlery Set for 1 Person - Dark Grey
Brabantia£5.971,012 rev
Bin Bags Food Waste Bins Liners with Tie Handles Drawstring 12L White Compatible HUAPPNIO Hanging Rubbish Cans (No storage box 12L)
HUAPPNIO£7.80163 rev
Brabantia PerfectFit Bin Liners (Size C/10-12 Litre) Thick Plastic Trash Bags with Tie Tape Drawstring Handles (40 Bags)
Brabantia£5.2512,503 rev
Trending
90-day click momentum
Brabantia Premium Protective Cover for Rotary Dryer Washing Lines (Black) Weather-resistant Zip-Up Sleeve for all Rotaries
Brabantia£14.024.7★
Brabantia - Lift-O-Matic - 60 Metres of Clothes Line - Adjustable in Height - UV-Resistant & Non-Slip Lining - Umbrella System - Rotary Dryer with Ground Spike 45 mm - Metallic Grey - ø 295cm
Brabantia£67.894.7★
Brabantia WallFix Retractable Washing Line with Protective Fabric Cover (24m) Wall-Mounted Foldaway Clothes Air Dryer (Silver)
Brabantia£65.384.7★
Brabantia 137983 PerfectFit Bin Liners Multipack (Size C/10-12 Litre) Thick Plastic Trash Bags with Tie Tape Drawstring Handles (200 Bags) White
Brabantia£20.094.7★
Brabantia PerfectFit Bin Liners (Size A/3 Litre) Thick Plastic Trash Bags with Tie Tape Drawstring Handles (40 Bags) White - Code a 137600
Brabantia£4.454.7★
What buyers say about 12l bin bags
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Strong and sturdy”
“Value for money”
“Fits well”
“Easy to store”
“As advertised”
“Perfect bin bags”
“easy to assemble”
“Good design and great storage capacity”
“The handles are decent enough to not break”
What buyers complain about
“getting something cheaper”
“fairly small”
“These bags are very poor quality”
“Broke easily within 1 month of use”
“The carrying case also doesn't seem very sturdy”
“Im not sure the bags themselves are the same thickness, either”
“Getting the ground spike in the ground was hardwork”
“BewAre how slippery the line is”
“Probably the most awkward thing to put up”
“Needed large bin liners”
Top return reasons
Common questions
- Is 12l bin bags profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 27 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the 12l bin bags niche?
- 6 brands and 106 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 12l bin bags?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.4%.
- What does it cost to enter the 12l bin bags niche?
- Listings span £2.98–£111.30; the average listing price is £24.37 (sweet spot $15–$100). The average incumbent carries 6,480 reviews — the moat a new listing must climb.