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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 86Growth 20Conversion 22Competition 63Returns 46Price range 0Avg price 38Brand share 0Review moat 79Quality gap 79

Market size

Great£1.5M

£1.5M/yr · 336K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great411.79

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Avg price

Okay£250.12

avg listing price — sweet spot $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£141.45–£623.06

cheapest to priciest tracked listing — scored on the share inside $15–$100