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Dell D6000

Fail

The top 5 brands take 100% of clicks, so Dell D6000 is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£539K/yr159K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
70%top-5 click share · 5 brands · 117 sellers

Flapen Score

Dell D6000 against its category

The dotted line is the Computers & Accessories average. Past it, Dell D6000 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dell D6000 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dell D6000 159K times last year and spent an estimated £539K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £539K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
3.9%
Market size, estimated
£539Ka year
Peak month
November2.6× the quietest month
Top search term
dell docking station68K searches a year

02 · Price

A sale here is worth £86.44.

Listings sell for £86.44 on average, from £19.34 to £138.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £86.44 that is £43K to £65K a year per listing.

Average price
£86.44inside the $15 to $100 sweet spot
Price range
£19.34–£138.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£43K–£65K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Adapters. It carries 637 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#68in Adapters
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
637per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dell D6000 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£54K£108K£162K£216K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Dell75%
  • UGREEN9%
  • WAVLINK7%
  • Neolume6%
  • Acasis4%

Demand

Dell D6000 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Dell D6000 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dell docking station68K/yr
  • displaylink dock22K/yr
  • displaylink15K/yr
  • dell dock11K/yr
  • display link docking station7K/yr
  • dell docking station dual monitor6K/yr
  • displaylink docking station5K/yr
  • display link4K/yr
  • dell d60004K/yr
  • dell d6000 docking station4K/yr

Reviews and returns

What reviews say buyers love and hate about Dell D6000

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.20

it just didn't function

Product does not switch on

Doesn't work

Durability18%−0.24

Died after a year

Not Durable

It worked for half an hour and then just refused to work after that

Charging10%+0.35

Charging laptop doesn't work

causes issues with laptop charging

not charging laptop

Connectivity-Overall10%−0.05

frustrating when connection drops

poor - connected

the connection suddenly stops for a few seconds and then returns

Quality-Overall5%+0.49

This is not just a quality issue

Rubbish

Poor quality for a refurb

Love

Quality-Overall11%+0.49

The build quality is excellent

Excellent product

Great bit of kit we have bought a few over the years

Charging10%+0.35

fast 100W PD charging

love the fact it also charges my laptop

Great charging speed with excellent port capacity, functionality and connectivity

Compatibility-Overall10%−0.05

Been looking for a while to find something compatible and this is just perfect

Good product, has the right connection standard, reliable brand & compatible with Dell set up

Works well with the Mac just have to download a bit of software

Advertised Vs Actual Product9%+0.68

Works as advertised

Works as expected

Does as it says

Assembly/Installation8%+0.47

Easy to install

easy to set up

Excellent, installed the driver as advised, connected my M2 Macbook Air to 2 monitors

Return

2.5% Return rate 3% Fixable by listing

Compatibility-Overall32%▇▇▇▆█▆

Doesn't work on desktop PC

Doesn't work with 2 monitors

Functionality-Overall21%▆▇▆█▆█

it just didn't function

Product does not switch on

Doesn't work

Connectivity-Overall13%▅▇██▇▆

frustrating when connection drops

poor - connected

the connection suddenly stops for a few seconds and then returns

Defective Material/Parts7%▇▅█▆▅█
Socket/Port/Plug6%█▇▅▄▆▆

came with a power cable which doesnt plug into the docking station at all

HDMI port stopped working within 1 month

FAQ

Common Dell D6000 questions

Answered from the same tracked data.