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Computer

prices mostly outside the sweet spot ($63.81–$584.55) — Computer doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 76Growth 18Conversion 8Competition 22Returns 81Price range 7Avg price 42Brand share 12Review moat 94Quality gap 78
This niche Category average

Is Computer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Computer is a £931K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Computer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.4% over the last 90 days and 0.6% of searches end in a purchase.

£931K

revenue / yr

Units sold / yr4K
Search volume / yr-13.4%664K
Conversion rate0.6%
Avg price£229.93

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 179
Top-5 product click share74%
Open market5%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews122

Top Computer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£93K£186K£279K£372K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

179

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Dell77%
  • SZTPS7%
  • Generic5%
  • dahongyun3%
  • ACEMAGICIAN3%
  • HYXN3%
  • Open — no brand owns it (1 brand, 2%)

Computer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume664KCVR0.6%Products14Brands7Top 5 Brands95%OOS Rate15.0%Rating4.3★Reviews122Avg BSR#89
35K25KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Computer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • desktop computer117K/yr
  • computers73K/yr
  • windows 11 pc71K/yr
  • desktop pc windows 11118K/yr
  • refurbished pc34K/yr
  • dell pc31K/yr
  • computer tower28K/yr
  • refurbished desktop pc27K/yr
  • desk top computers new windows 1114K/yr
  • desktop computers23K/yr

What reviews say buyers love and hate about Computer

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money39%

Good price

Assembly/Installation10%

set up perfectly

Quality-Overall9%

Excellent product

Advertised Vs Actual Product8%

The item was exactly as advertised

Ease Of Use5%

Very easy to use

What buyers complain about

70% of reviews
Functionality-Overall20%

that doesn't work either

Software/Application12%

It is not made clear in the description that the Windows 11 software is only a trial version

Connectivity-Overall9%

Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly

Durability7%

It only workeð for 4 days it wouidnt staerup

Value For Money6%

they wouldnt touch it wate of money

Computer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Software/Application
14%
3Compatibility-Overall
12%
4Defective Material/Parts
9%
5Connectivity-Overall
8%

Common Computer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Computer 43/100 on Amazon United Kingdom — Skip it. The niche generates £931K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -13.4% over the last 90 days.
Search demand for Computer on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 2.4× the quietest.