Skip to content

Computer

Fail

Prices span $63.81–$584.55, mostly outside the sweet spot, so Computer is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£931K/yr664K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
74%top-5 click share · 7 brands · 179 sellers

Flapen Score

Computer against its category

The dotted line is the Computers & Accessories average. Past it, Computer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Computer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Computer 664K times last year and spent an estimated £931K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £931K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
0.6%
Market size, estimated
£931Ka year
Peak month
October2.4× the quietest month
Top search term
desktop computer117K searches a year

02 · Price

A sale here is worth £229.93.

Listings sell for £229.93 on average, from £63.81 to £584.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £229.93 that is £23K to £57K a year per listing.

Average price
£229.93above the $15 to $100 sweet spot
Price range
£63.81–£584.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£23K–£57K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #89 within Desktops. It carries 122 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
64%
Out of stock, average day
15.0%
Average rank
#89in Desktops
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Computer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£93K£186K£279K£372K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

179

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Dell77%
  • SZTPS7%
  • Generic5%
  • dahongyun3%
  • ACEMAGICIAN3%
  • HYXN3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Computer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Computer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desktop computer117K/yr
  • computers73K/yr
  • windows 11 pc71K/yr
  • desktop pc windows 11118K/yr
  • refurbished pc34K/yr
  • dell pc31K/yr
  • computer tower28K/yr
  • refurbished desktop pc27K/yr
  • desk top computers new windows 1114K/yr
  • desktop computers23K/yr

Reviews and returns

What reviews say buyers love and hate about Computer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.23

that doesn't work either

Freezes

nothing comes up on the monitor

Software/Application12%−0.16

It is not made clear in the description that the Windows 11 software is only a trial version

Couldn't set up Internet possibly residual program already set up onomputer

we have had to return it as some of the graphics applications we are running were being glitchy

Connectivity-Overall9%−0.07

Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly

the computer kept dropping off the internet

no chance of connecting to WiFi

Durability7%−0.07

It only workeð for 4 days it wouidnt staerup

Lasted less than 2 months

now after a couple of week it has started to play up

Value For Money6%+2.55

they wouldnt touch it wate of money

Waste of money

Love

Value For Money39%+2.55

Good price

Excellent value

good value for money

Assembly/Installation10%+0.15

set up perfectly

Smooth to set up

Easy to set up

Quality-Overall9%+0.43

Excellent product

Every thing is is satisfactory

good make

Advertised Vs Actual Product8%−0.02

The item was exactly as advertised

Exactly as described

everything works the way it should do

Ease Of Use5%+0.46

Very easy to use

PERFECT FOR SIMPLE USE - SCHOOL

I have to say in the short time I've been using it everything has worked perfectly

Return

1.7% Return rate 3% Fixable by listing

Functionality-Overall21%█▅▇▄█▇

that doesn't work either

Freezes

nothing comes up on the monitor

Software/Application14%▂▁▃█▂▂

It is not made clear in the description that the Windows 11 software is only a trial version

Couldn't set up Internet possibly residual program already set up onomputer

we have had to return it as some of the graphics applications we are running were being glitchy

Compatibility-Overall12%▇▆▆▃▇█
Defective Material/Parts9%▅█▄▅▄▃
Connectivity-Overall8%▅█▃▂▂▅

Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly

the computer kept dropping off the internet

no chance of connecting to WiFi

FAQ

Common Computer questions

Answered from the same tracked data.