Computer
FailPrices span $63.81–$584.55, mostly outside the sweet spot, so Computer is a Fail.
- Flapen Score
- 43 / 100Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 4243
- Market size
- £931K/yr664K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 179 sellers
Flapen Score
Computer against its category
The dotted line is the Computers & Accessories average. Past it, Computer is stronger. Inside it, weaker.
Market
The Computer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Computer 664K times last year and spent an estimated £931K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £931K a year.
- Searches, last 12 months
- 664K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £931Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- desktop computer117K searches a year
02 · Price
A sale here is worth £229.93.
Listings sell for £229.93 on average, from £63.81 to £584.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £229.93 that is £23K to £57K a year per listing.
- Average price
- £229.93above the $15 to $100 sweet spot
- Price range
- £63.81–£584.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £23K–£57K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #89 within Desktops. It carries 122 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 64%
- Out of stock, average day
- 15.0%
- Average rank
- #89in Desktops
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 122per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Computer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))
- Price
- £127.94
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago

Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
- Price
- £109.29
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
- Price
- £100.75
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 1y ago

Complete Set of 22 in Monitor with Optiplex Quadcore Core i5 8GB Ram with 256 SSD GB Wifi Enabled Window 11 64 Bits Desktop PC (Renewed)
- Price
- £99.88
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Dell Slim Desktop EC51250 Intel Core i3-14100 Processor Intel UHD 730 Graphics 8GB DDR5 RAM 5600 MHz 512GB SSD Wi-Fi 6 HDMI USB-C Windows 11 Home Wired Keyboard and Mouse Black
- Price
- £347.09
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive
- Price
- £115.20
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 11mo ago

HYXN H1 ATX PC Case-Pre-Installed 7 PWM ARGB Fans Dual Chamber Mid-Tower Gaming PC Case with Type-C Simultaneous Installation of 3x 360mm Radiators Black (Black H1)
- Price
- £63.81
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago

Dell Slim Desktop EC51250 Intel Core i3-14100 Processor Intel UHD 730 Graphics 8GB DDR5 RAM 5600 MHz 512GB SSD Wi-Fi 6 HDMI USB-C Windows 11 Home Wired Keyboard and Mouse Black
- Price
- £347.09
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Dell Slim Desktop EC51250 Intel Core Ultra 5-225 Processor 16GB DDR5 5600 MHz 1TB NVMe SSD Intel UHD Graphics Wi-Fi 6 HDMI USB-C SD Card Reader Wired Keyboard & Mouse Black
- Price
- £584.55
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

ACEMAGICIAN Kron K1 Smallest Mini PC Windows 11 Pro AMD Ryzen R2544 (Beats 10110U/3500U up to 3.7 GHz) 8GB RAM/256GB SSD Mini Office Desktop PC Support 4K@60Hz Display/5G WiFi/BT/USB 3.2
- Price
- £180.99
- Rating
- 4.6/5
- Reviews
- 466
- Age
- 3y ago
Newest
by launch date
ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive
- Price
- £115.20
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 11mo ago

Dell Slim EC51250 Desktop PC Intel Core i5-14400 16GB RAM 512GB SSD Intel UHD 730 Graphics HDMI Wi-Fi 6 Bluetooth SD Card Reader Windows 11 Home Compact Case Keyboard & Mouse Black
- Price
- £431.53
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

HYXN H1 ATX PC Case-Pre-Installed 7 PWM ARGB Fans Dual Chamber Mid-Tower Gaming PC Case with Type-C Simultaneous Installation of 3x 360mm Radiators Black (Black H1)
- Price
- £63.81
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago

Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))
- Price
- £127.94
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago

Complete Set of 22 in Monitor with Optiplex Quadcore Core i5 8GB Ram with 256 SSD GB Wifi Enabled Window 11 64 Bits Desktop PC (Renewed)
- Price
- £99.88
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
179
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
2%
- Dell77%
- SZTPS7%
- Generic5%
- dahongyun3%
- ACEMAGICIAN3%
- HYXN3%
- Open — no brand owns it (1 brand, 2%)
Demand
Computer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Computer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- desktop computer117K/yr
- computers73K/yr
- windows 11 pc71K/yr
- desktop pc windows 11118K/yr
- refurbished pc34K/yr
- dell pc31K/yr
- computer tower28K/yr
- refurbished desktop pc27K/yr
- desk top computers new windows 1114K/yr
- desktop computers23K/yr
Reviews and returns
What reviews say buyers love and hate about Computer
We read the reviews and the return reasons for every product selling here.
“that doesn't work either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Computer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









