Is computer profitable to sell on Amazon United Kingdom?

The niche generates £931K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (43/100).

How competitive is the computer niche?

7 brands and 179 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in computer?

Top complaints mined from reviews: Functionality-Overall, Software/Application, Connectivity-Overall. The return rate is 1.7%.

When does demand for computer peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the computer niche?

Listings span £63.81–£584.55; the average listing price is £229.93 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.

computer

Skip it

Prices mostly outside the sweet spot ($63.81–$584.55) — this niche doesn't clear our bar today.

Review moat

Great121.5

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Great£931K

£931K/yr · 664K searches

Avg price

Okay£229.93

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad£63.81–£584.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, computer is a £931K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

computer market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £690K–£920K; units × avg price
Conversion rate: 0.6%
Avg BSR: #89
Page quality: 0%
Prime: 64%
Sponsored: 100%
Out of stock: 15.0%
Avg brand age: 33 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

179

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Dell77%
SZTPS7%
Generic5%
dahongyun3%
ACEMAGICIAN3%
HYXN3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top computer search terms

desktop computer117K/yr -19.2%0.1% conv.
computers73K/yr +13.3%0.1% conv.
windows 11 pc71K/yr -22.1%0.2% conv.
desktop pc windows 11118K/yr -8.3%0.1% conv.
refurbished pc34K/yr -10.9%0.2% conv.
dell pc31K/yr -18.6%0.2% conv.
computer tower28K/yr -14.1%0.2% conv.
refurbished desktop pc27K/yr -23.2%0.1% conv.
desk top computers new windows 1114K/yr -16.1%0.1% conv.
desktop computers23K/yr -29.3%0.1% conv.

All search terms

Top computer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))

Dell£127.944.4★175 rev

Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)

Dell£109.294.4★80 rev

Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)

Dell£100.754.0★57 rev

Complete Set of 22 in Monitor with Optiplex Quadcore Core i5 8GB Ram with 256 SSD GB Wifi Enabled Window 11 64 Bits Desktop PC (Renewed)

Generic£99.884.5★32 rev

Dell Slim Desktop EC51250 Intel Core i3-14100 Processor Intel UHD 730 Graphics 8GB DDR5 RAM 5600 MHz 512GB SSD Wi-Fi 6 HDMI USB-C Windows 11 Home Wired Keyboard and Mouse Black

Dell£347.094.4★6 rev

Newest

by launch date

ASUS£115.20158 rev

11mo ago

Dell Slim EC51250 Desktop PC Intel Core i5-14400 16GB RAM 512GB SSD Intel UHD 730 Graphics HDMI Wi-Fi 6 Bluetooth SD Card Reader Windows 11 Home Compact Case Keyboard & Mouse Black

Dell£431.535 rev

1y ago

HYXN H1 ATX PC Case-Pre-Installed 7 PWM ARGB Fans Dual Chamber Mid-Tower Gaming PC Case with Type-C Simultaneous Installation of 3x 360mm Radiators Black (Black H1)

HYXN£63.8185 rev

1y ago

Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))

Dell£127.94175 rev

1y ago

Complete Set of 22 in Monitor with Optiplex Quadcore Core i5 8GB Ram with 256 SSD GB Wifi Enabled Window 11 64 Bits Desktop PC (Renewed)

Generic£99.8832 rev

1y ago

What buyers say about computer

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money39%

“Good price”

Assembly/Installation10%

“set up perfectly”

Quality-Overall9%

“Excellent product”

Advertised Vs Actual Product8%

“The item was exactly as advertised”

Ease Of Use5%

“Very easy to use”

Product Condition5%

“Looks brand new”

Computation Performance3%

“fast quite”

Size-Overall3%

“Compact size, includes SD Card slot”

Data Transfer Speed2%

“It's a very good computer - very fast”

Durability2%

“Reliability”

What buyers complain about

Functionality-Overall20%

“that doesn't work either”

Software/Application12%

“It is not made clear in the description that the Windows 11 software is only a trial version”

Connectivity-Overall9%

“Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly”

Durability7%

“It only workeð for 4 days it wouidnt staerup”

Value For Money6%

“they wouldnt touch it wate of money”

Audio Quality5%

“Brought desktop with monitor - the only problem was that I could not get any sound”

Security3%

“The pc I got could not be set for secure boot which makes it useless oin a matter of months”

Product Condition3%

“It was old”

Adhesion/Stickiness3%

“pointless sticker on screen caused marks”

Assembly/Installation3%

“Can't setup interet”

Top return reasons

Functionality-Overall21%

Software/Application14%

Compatibility-Overall12%

Defective Material/Parts9%

Connectivity-Overall8%

Constant Reboot Or Restart7%

Socket/Port/Plug3%

Advertised Vs Actual Product3%

Computation Performance2%

Ease Of Use2%

Common questions

Is computer profitable to sell on Amazon United Kingdom?: The niche generates £931K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (43/100).
How competitive is the computer niche?: 7 brands and 179 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in computer?: Top complaints mined from reviews: Functionality-Overall, Software/Application, Connectivity-Overall. The return rate is 1.7%.
When does demand for computer peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the computer niche?: Listings span £63.81–£584.55; the average listing price is £229.93 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.

computer

computer market data

Competition & brand share

Demand & seasonality

Top computer search terms

Top computer products on Amazon

Top sellers

Newest

Trending

What buyers say about computer

What buyers love

What buyers complain about

Top return reasons

Common questions

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