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Chromebook Plus

Fail

The top 5 brands take 99% of clicks, so Chromebook Plus is a Fail.

Flapen Score
47
47 / 100
Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 42
Market size
£662K/yr272K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
27%top-5 click share · 6 brands · 380 sellers

Flapen Score

Chromebook Plus against its category

The dotted line is the Computers & Accessories average. Past it, Chromebook Plus is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chromebook Plus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chromebook Plus 272K times last year and spent an estimated £662K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £662K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
1.3%
Market size, estimated
£662Ka year
Peak month
November3.9× the quietest month
Top search term
chromebook plus65K searches a year

02 · Price

A sale here is worth £188.80.

Listings sell for £188.80 on average, from £63.98 to £461.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £188.80 that is £0 to £19K a year per listing.

Average price
£188.80above the $15 to $100 sweet spot
Price range
£63.98–£461.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #89 within Laptops. It carries 144 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
87%
Out of stock, average day
4.4%
Average rank
#89in Laptops
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
46

04 · Newcomers

Amazon counts 12 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
25 months

Products

Top Chromebook Plus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£20K£40K£60K£79K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

380

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

27%

Top 20: 70%

Open market

0%

  • ASUS27%
  • Lenovo24%
  • Samsung17%
  • Acer16%
  • HP14%
  • Dell1%

Demand

Chromebook Plus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Chromebook Plus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chromebook plus65K/yr
  • lenovo chromebook36K/yr
  • asus chromebook32K/yr
  • samsung chromebook34K/yr
  • acer chromebook27K/yr
  • hp chromebook28K/yr
  • dell chromebook5K/yr
  • hp chromebook 146K/yr
  • chromebook lenovo5K/yr
  • lenovo ideapad slim 3 chromebook3K/yr

Reviews and returns

What reviews say buyers love and hate about Chromebook Plus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall7%−0.08

doesnot work properly

Freezes

This does not work at all

Durability7%−0.08

Doesnt last long

Stopped working after a few weeks

has failed after only a couple of years

Quality-Overall7%−0.05

the quality isn't that great

Poor quality laptop

it really is cheap - bad quality

Software/Application7%

it drains rapidly if you open an app

What caught me out was that you can't down load apps which have lots of functions that online doesn't have

Does not run apps

Charging6%−0.08

it then refused to charge

it stopped charging

won't charge or turn on despite being rated very good

Love

Value For Money33%+2.45

Amazing value

Excellent for the money

Great value

Ease Of Use10%+0.50

Very easy to use

PERFECT FOR SIMPLE USE - SCHOOL

So easy and user friendly interface

Assembly/Installation9%+0.57

Easy to set up

Quick to boot easy to use

Quick to boot

Quality-Overall7%−0.05

Good quality

Very good build quality

The build quality is excellent

Advertised Vs Actual Product4%−0.02

Exactly what I needed

does the job

they were as described just perfect

Return

3.9% Return rate 6% Fixable by listing

Compatibility-Overall19%█▆▇▇▇█

The charger does not fit normal UK sockets

Not compatible with Microsoft products so pretty pointless as a laptop

Software/Application17%▄▆▆█▅▅

it drains rapidly if you open an app

What caught me out was that you can't down load apps which have lots of functions that online doesn't have

Does not run apps

Functionality-Overall14%▆██▅▆▇

doesnot work properly

Freezes

This does not work at all

Connectivity-Overall5%▇█▅▆▇▆

WiFi not working

Could not get this to pair with my internet so returned it

impossible to connect some printers

Size-Overall5%▂▆██▇█

FAQ

Common Chromebook Plus questions

Answered from the same tracked data.