Is chromebook profitable to sell on Amazon United Kingdom?

The niche generates £2.3M/yr across 30 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (48/100).

How competitive is the chromebook niche?

6 brands and 368 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in chromebook?

Top complaints mined from reviews: Functionality-Overall, Software/Application, Durability. The return rate is 3.6%.

When does demand for chromebook peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the chromebook niche?

Listings span £63.98–£461.79; the average listing price is £168.46 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.

chromebook

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible£2.3M

£2.3M/yr · 1.2M searches

Review moat

Great137.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£168.46

avg listing price — sweet spot $15–$100

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad£63.98–£461.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, chromebook is a £2.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

chromebook market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £1.7M–£2.1M; units × avg price
Conversion rate: 1.1%
Avg BSR: #58
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 5.3%
Avg brand age: 24 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

368

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

ASUS39%
HP22%
Lenovo18%
Acer14%
Samsung6%
Dell1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top chromebook search terms

chromebook744K/yr -13.7%0.8% conv.
chromebook laptop110K/yr -42.2%0.9% conv.
chromebook plus65K/yr -8.3%0.4% conv.
chrome book40K/yr -2.2%0.8% conv.
lenovo chromebook36K/yr -11.3%0.9% conv.
asus chromebook32K/yr -13.3%1.5% conv.
acer chromebook27K/yr -9.0%1.3% conv.
hp chromebook28K/yr -19.4%1.5% conv.
chromebook touchscreen26K/yr -14.9%0.2% conv.
touchscreen chromebook22K/yr -8.1%0.2% conv.

All search terms

Top chromebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASUS£115.204.6★158 rev

ASUS£149.484.6★158 rev

Lenovo£121.754.4★466 rev

HP£125.404.4★42 rev

HP£124.694.5★732 rev

Newest

by launch date

Acer Chromebook Plus Spin 514 CP514-4HN Convertible Laptop - Intel Core i3-1315U 8GB 128GB UFS Integrated Graphics 14 WUXGA Touchscreen Chrome OS Iron

Acer£302.0128 rev

3mo ago

Acer Chromebook 315 CB315-4H Laptop - Intel Celeron N4500 8GB 128GB eMMC Integrated Graphics 15.6 Full HD Chrome OS Silver

Acer£164.3766 rev

ASUS£149.48158 rev

ASUS£140.35165 rev

ASUS£185.674 rev

What buyers say about chromebook

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Excellent value”

Ease Of Use9%

“Very easy to use”

Assembly/Installation8%

“Easy to set up”

Quality-Overall8%

“Good quality”

Weight Light4%

“I have terrible arthritis in my hands so this very lightweight laptop is perfect for me”

Advertised Vs Actual Product4%

“Exactly what I needed”

Battery Life3%

“Battery life is long”

Display Resolution2%

“So far so good works perfectly with a clear screen”

Software/Application2%

“It's a good little tool for online use”

Design-Overall2%

“well designed”

What buyers complain about

Functionality-Overall8%

“doesnot work properly”

Software/Application8%

“it drains rapidly if you open an app”

Durability7%

“Doesnt last long”

Quality-Overall7%

“the quality isn't that great”

Advertised Vs Actual Product5%

“Wrongly described”

Connectivity-Overall4%

“Could not get this to pair with my internet so returned it”

Compatibility-Overall4%

“The charger does not fit normal UK sockets”

Charging3%

“it then refused to charge”

Ease Of Use3%

“difficult to use it if doesn't exist”

Audio Quality3%

“Laptop good sound poor”

Top return reasons

Compatibility-Overall20%

Software/Application17%

Functionality-Overall14%

Connectivity-Overall6%

Size-Overall4%

Quality-Overall4%

Touch Screen3%

Computation Performance3%

Defective Material/Parts3%