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Chromebook

Fail

The top 5 brands take 99% of clicks, so Chromebook is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£2.3M/yr1.2M searches / yr
90-day growth
-15.6%search demand this quarter
Competition
44%top-5 click share · 6 brands · 368 sellers

Flapen Score

Chromebook against its category

The dotted line is the Computers & Accessories average. Past it, Chromebook is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chromebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chromebook 1.2M times last year and spent an estimated £2.3M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
1.1%
Market size, estimated
£2.3Ma year
Peak month
November3.0× the quietest month
Top search term
chromebook744K searches a year

02 · Price

A sale here is worth £168.46.

Listings sell for £168.46 on average, from £63.98 to £461.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £168.46 that is £42K to £84K a year per listing.

Average price
£168.46above the $15 to $100 sweet spot
Price range
£63.98–£461.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£42K–£84K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #58 within Laptops. It carries 138 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
5.3%
Average rank
#58in Laptops
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
138per listing
Listings tracked
30

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
24 months

Products

Top Chromebook products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£114K£227K£341K£454K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

368

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 87%

Open market

0%

  • ASUS39%
  • HP22%
  • Lenovo18%
  • Acer14%
  • Samsung6%
  • Dell1%

Demand

Chromebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Chromebook search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chromebook744K/yr
  • chromebook laptop110K/yr
  • chromebook plus65K/yr
  • chrome book40K/yr
  • lenovo chromebook36K/yr
  • asus chromebook32K/yr
  • acer chromebook27K/yr
  • hp chromebook28K/yr
  • chromebook touchscreen26K/yr
  • touchscreen chromebook22K/yr

Reviews and returns

What reviews say buyers love and hate about Chromebook

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
8%of negative reviews mention “Functionality-Overall”
3.6%of orders come back
“doesnot work properly”
A buyer, on “Functionality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Chromebook questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data