304xl
304xl shows searches that convert (22.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is 304xl profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 304xl is a £1.8M/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.
304xl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.3% over the last 90 days and 22.1% of searches end in a purchase.
£1.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top 304xl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 95,069
- Age
- 7y ago
HP 304 Black Original Ink Cartridge (N9K06AE) - Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 83,217
- Age
- 10y ago
304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 10mo ago
304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750
- Price
- £20.08
- Rating
- 4.3/5
- Reviews
- 518
- Age
- 1y ago
HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 23,536
- Age
- 10y ago
Trending
90-day click momentum
304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack
- Price
- £21.30
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 4mo ago
304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 10mo ago
HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 95,069
- Age
- 7y ago
HP 304 Black Original Ink Cartridge (N9K06AE) - Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 83,217
- Age
- 10y ago
HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 23,536
- Age
- 10y ago
Newest
by launch date304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack
- Price
- £21.30
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 4mo ago
304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 10mo ago
304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750
- Price
- £20.08
- Rating
- 4.3/5
- Reviews
- 518
- Age
- 1y ago
LIFOR 304XL Printer Ink 304 XL Ink Cartridges Combo Pack Replacement for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750
- Price
- £20.69
- Rating
- 4.4/5
- Reviews
- 2,363
- Age
- 3y ago
HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 95,069
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- HP76%
- DRPRINTON10%
- Washope9%
- LIFOR3%
- INFITONER2%
304xl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 17.2×
Top 304xl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hp 304 ink cartridges black and colour105K/yr
- hp 304 black ink cartridge45K/yr
- 304 hp ink cartridges43K/yr
- hp 30438K/yr
- hp 304 ink cartridges24K/yr
- hp304 black ink cartridge15K/yr
- hp envy 5020 printer ink cartridges17K/yr
- 304xl hp ink cartridges black and colour14K/yr
- hp304 black and colour ink cartridge16K/yr
- printer ink hp 30411K/yr
What reviews say buyers love and hate about 304xl
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Great value”
“Premium quality”
“Good quality ink”
“Works as advertised”
“Easy install”
What buyers complain about
74% of reviews“Avoid at all cost”
“then suddenly stops working”
“My HP printer does not recognise the cartridge”
“Low ink”
“then suddenly stops working”
304xl return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 304xl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
