304xl
MaybeBuyers convert on 22.1% of searches. But the top 5 brands take 100% of clicks, so 304xl is a Maybe.
- Flapen Score
- 50 / 100Top 19% of 1,028 Computers & Accessories niches · +8 vs the category median of 4250
- Market size
- £1.8M/yr406K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 102 sellers
Flapen Score
304xl against its category
The dotted line is the Computers & Accessories average. Past it, 304xl is stronger. Inside it, weaker.
Market
The 304xl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 304xl 406K times last year and spent an estimated £1.8M. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 22.1% of those searches ended in a purchase.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 22.1%
- Market size, estimated
- £1.8Ma year
- Peak month
- March17.2× the quietest month
- Top search term
- hp 304 ink cartridges black and colour105K searches a year
02 · Price
A sale here is worth £19.60.
Listings sell for £19.60 on average, from £12.01 to £24.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £19.60 that is £157K to £196K a year per listing.
- Average price
- £19.60inside the $15 to $100 sweet spot
- Price range
- £12.01–£24.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £157K–£196K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Printers & Accessories. It carries 31,018 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #144in Printers & Accessories
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 31,018per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 304xl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 95,069
- Age
- 7y ago
HP 304 Black Original Ink Cartridge (N9K06AE) - Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 83,217
- Age
- 10y ago
304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 10mo ago
304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750
- Price
- £20.08
- Rating
- 4.3/5
- Reviews
- 518
- Age
- 1y ago
HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 23,536
- Age
- 10y ago
Trending
estimated 90-day click momentum
304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack
- Price
- £21.30
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 4mo ago
304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 10mo ago
HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 95,069
- Age
- 7y ago
HP 304 Black Original Ink Cartridge (N9K06AE) - Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 83,217
- Age
- 10y ago
HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 23,536
- Age
- 10y ago
Newest
by launch date304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack
- Price
- £21.30
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 4mo ago
304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 10mo ago
304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750
- Price
- £20.08
- Rating
- 4.3/5
- Reviews
- 518
- Age
- 1y ago
LIFOR 304XL Printer Ink 304 XL Ink Cartridges Combo Pack Replacement for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750
- Price
- £20.69
- Rating
- 4.4/5
- Reviews
- 2,363
- Age
- 3y ago
HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 95,069
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- HP76%
- DRPRINTON10%
- Washope9%
- LIFOR3%
- INFITONER2%
Demand
304xl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 17.2×
Search terms
Top 304xl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hp 304 ink cartridges black and colour105K/yr
- hp 304 black ink cartridge45K/yr
- 304 hp ink cartridges43K/yr
- hp 30438K/yr
- hp 304 ink cartridges24K/yr
- hp304 black ink cartridge15K/yr
- hp envy 5020 printer ink cartridges17K/yr
- 304xl hp ink cartridges black and colour14K/yr
- hp304 black and colour ink cartridge16K/yr
- printer ink hp 30411K/yr
Reviews and returns
What reviews say buyers love and hate about 304xl
We read the reviews and the return reasons for every product selling here.
“Avoid at all cost”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Iphone 16 Charger
£1.1M/yr+0.2%
Monitor
£9.8M/yr-13.6%
Surface Pro Charger
£400K/yr-14.6%
Headset
£4.5M/yr-12.5%
Lenovo Thinkpad Laptop Charger
£149K/yr-15.2%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 304xl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data