Is 304xl profitable to sell on Amazon United Kingdom?

The niche generates £1.8M/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the 304xl niche?

5 brands and 102 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 304xl?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Compatibility-Overall. The return rate is 0.7%.

When does demand for 304xl peak?

Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 17.2× the quietest.

What does it cost to enter the 304xl niche?

Listings span £12.01–£24.35; the average listing price is £19.60 (sweet spot $15–$100). The average incumbent carries 31,018 reviews — the moat a new listing must climb.

304xl

Worth a look

Shows searches that convert (22.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible22.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Great£1.8M

£1.8M/yr · 406K searches

Avg price

Great£19.60

avg listing price — sweet spot $15–$100

Price range

Great£12.01–£24.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Review moat

Bad31,018

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, 304xl is a £1.8M/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

304xl market data

Units sold / yr: 80K–100K; avg 8,000–10,000/product
Revenue / yr: £1.6M–£2.0M; units × avg price
Conversion rate: 22.1%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

HP76%
DRPRINTON10%
Washope9%
LIFOR3%
INFITONER2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 17.2×

Open Trend

Top 304xl search terms

hp 304 ink cartridges black and colour105K/yr -29.6%21.4% conv.
hp 304 black ink cartridge45K/yr -20.2%21.8% conv.
304 hp ink cartridges43K/yr -26.5%18.9% conv.
hp 30438K/yr -28.6%19.3% conv.
hp 304 ink cartridges24K/yr -26.1%12.3% conv.
hp304 black ink cartridge15K/yr -14.1%24.4% conv.
hp envy 5020 printer ink cartridges17K/yr -28.1%9.4% conv.
304xl hp ink cartridges black and colour14K/yr -12.1%21.0% conv.
hp304 black and colour ink cartridge16K/yr -16.5%25.4% conv.
printer ink hp 30411K/yr -23.9%18.1% conv.

All search terms

Top 304xl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)

HP£23.234.6★95,069 rev

HP 304 Black Original Ink Cartridge (N9K06AE) - Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032

HP£12.014.6★83,217 rev

304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series

DRPRINTON£22.994.3★234 rev

304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750

Washope£20.084.3★518 rev

HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032

HP£24.354.6★23,536 rev

Newest

by launch date

304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack

INFITONER£21.30172 rev

4mo ago

304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series

DRPRINTON£22.99234 rev

10mo ago

304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750

Washope£20.08518 rev

1y ago

LIFOR 304XL Printer Ink 304 XL Ink Cartridges Combo Pack Replacement for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750

LIFOR£20.692,363 rev

3y ago

HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)

HP£23.2395,069 rev

7y ago

What buyers say about 304xl

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great value”

Quality-Overall21%

“Premium quality”

Cartridge/Ink Quality10%

“Good quality ink”

Advertised Vs Actual Product8%

“Works as advertised”

Assembly/Installation5%

“Easy install”

Color5%

“colours look good”

Compatibility-Overall4%

“Good compatible cartridges”

Size-Overall4%

“Fits well”

Print Quality3%

“Good print quality”

Ease Of Use2%

“easy to use”

What buyers complain about

Value For Money12%

“Avoid at all cost”

Functionality-Overall10%

“then suddenly stops working”

Compatibility-Overall10%

“My HP printer does not recognise the cartridge”

Cartridge Capacity9%

“Low ink”

Durability6%

“then suddenly stops working”

Quality-Overall6%

“Very poor performance”

Color6%

“not the colour cartridge”

Print Quality5%

“Terrible print quality”

Dry/Empty Ink5%

“Ink dried out”

Connectivity-Overall5%

“the black showed a communication problem”

Top return reasons

Compatibility-Overall27%

Functionality-Overall18%

Ink Refill15%

Size-Overall10%

Cartridge/Ink Quality6%

Color4%