Is 2tb nvme profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (40/100).

How competitive is the 2tb nvme niche?

7 brands and 174 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in 2tb nvme?

Top complaints mined from reviews: Value For Money, Durability, Product Condition. The return rate is 2.0%.

When does demand for 2tb nvme peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the 2tb nvme niche?

Listings span £85.57–£257.86; the average listing price is £136.96 (sweet spot $15–$100). The average incumbent carries 5,481 reviews — the moat a new listing must climb.

2tb nvme

Skip it

Prices mostly outside the sweet spot ($85.57–$257.86) — this niche doesn't clear our bar today.

Market size

Great£1.5M

£1.5M/yr · 791K searches

Returns

Good2.0%

return rate — above 5% kills the launch gate

Avg price

Good£136.96

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,481.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad£85.57–£257.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, 2tb nvme is a £1.5M/yr Amazon United Kingdom market (791K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

2tb nvme market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £1.7M–£2.1M; units × avg price
Conversion rate: 1.4%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.0%
Avg brand age: 44 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

174

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

Samsung42%
Crucial25%
Lexar14%
SanDisk9%
Acer5%
fanxiang4%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top 2tb nvme search terms

2tb nvme171K/yr -9.8%1.1% conv.
nvme ssd 2tb43K/yr +55.8%0.9% conv.
m.2 ssd 2tb71K/yr -13.2%0.9% conv.
samsung 990 pro 2tb47K/yr -3.6%1.4% conv.
samsung 990 pro56K/yr -12.0%1.4% conv.
2tb internal ssd18K/yr +83.9%0.1% conv.
2tb nvme ssd42K/yr -3.8%1.1% conv.
2tb m.2 ssd46K/yr -23.4%0.8% conv.
samsung 990 pro ssd 2tb nvme m 2 pcie gen4 m 2 2280 internal solid state hard drive seq read speeds up to 7 450 mb s for high end computing gaming and heavy duty workstations mz v9p2t0b am16K/yr +238.5%0.1% conv.
2tb ssd m.257K/yr -29.6%0.9% conv.

All search terms

Top 2tb nvme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samsung 990 PRO NVMe M.2 SSD 2 TB PCIe 4.0 7 450 MB/s read 6 900 MB/s write Internal SSD For gaming and video editing MZ-V9P2T0BW

Samsung£156.034.7★20,368 rev

Crucial P310 2TB SSD M.2 2280 NVMe PCIe Gen4 Up to 7 100MB/s Laptop & Desktop (PC) Compatible Internal Solid State Drive - CT2000P310SSD801

Crucial£122.974.6★10,418 rev

Samsung 990 PRO 1TB PCIe 4.0 (up to 7450 MB/s) NVMe M.2 (2280) Internal Solid State Drive (SSD) (MZ-V9P1T0BW)

Samsung£102.504.7★20,368 rev

Samsung 990 EVO Plus 2TB PCIe 4.0 x4 / 5.0 x2 NVMe2.0 (up to 7250 MB/s) NVMe M.2 (2280) Internal Solid State Drive (SSD) MZ-V9S2T0BW

Samsung£121.844.8★5,034 rev

Crucial P510 2TB SSD NVMe M.2 PCIe 5.0 x4 Gen5 Read/Write Speeds up to 10 000/8 700 MB/s Laptop & Desktop (PC) Compatible Solid State Drive - CT2000P510SSD8-01

Crucial£161.154.7★1,261 rev

Newest

by launch date

Ediloca 2TB NVMe M.2 SSD PCIe Gen 3x4 Up to 2150MB/s Read M.2 2280 Internal Solid State Drive Dynamic SLC Cache Compatible with PC Desktop and Laptops(EN680E)

Ediloca£131.33228 rev

11mo ago

Lexar ARES PRO 2TB Gen5 NVME M.2 SSD PCIe 5.0 x 4 Internal SSD Up to 14 000 MB/s Read for AI Applications AAA Gaming Video Editing Compatible with PC Laptops & PS5 5 Year Limited Warranty

Lexar£179.83339 rev

12mo ago

Lexar EQ790 2TB SSD with Heatsink M.2 2280 PCIe Gen4x4 NVMe 1.4 Internal SSD Up to 7 000MB/s Read High-Performance Storage Internal Solid State Drive for PS5 PC Laptop Gamers

Lexar£165.751,847 rev

12mo ago

Crucial P510 2TB SSD NVMe M.2 PCIe 5.0 x4 Gen5 Read/Write Speeds up to 10 000/8 700 MB/s Laptop & Desktop (PC) Compatible Solid State Drive - CT2000P510SSD8-01

Crucial£161.151,261 rev

1y ago

Acer Predator GM6 2TB SSD M.2 2280 PCIe Gen4x4 NVMe 2.0 Up to 7200 MB/s HMB+SLC Graphene Thermal Dissipation Internal PC Solid State Drive for Laptop Desktop and PS5

Acer£117.201,009 rev

1y ago

What buyers say about 2tb nvme

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Best value”

Data Transfer Speed15%

“Fast read speed”

Quality-Overall10%

“A well established brand”

Advertised Vs Actual Product9%

“Works as should”

Computation Performance8%

“is performing great”

Assembly/Installation8%

“Easy to install”

Compatibility-Overall7%

“Works well in my Win11 MSI motherboard”

Storage Capacity5%

“good storage capacity”

Heating3%

“the heat levels are low”

Ease Of Use2%

“Easy”

What buyers complain about

Value For Money25%

“which was slightly more expensive”

Durability12%

“Worked for a few month, then failed”

Product Condition7%

“sold as newly refurbished”

Functionality-Overall7%

“then whole partition disappeared”

Heating5%

“It seemed to me that enclosing any heat was not a good idea anyway”

Advertised Vs Actual Product5%

“Amazon lied and claimed that the item has not been received back despite having proof otherwise”

Ethical Trade/Fair Trade3%

“Scammer URS choice stores are scammers stay well clear”

Storage Capacity3%

“Need a good enclosure if using as external storage”

Assembly/Installation3%

“do not buy - it failed 3 days after installing”

Compatibility-Overall3%

“Didn't work with ps5”

Top return reasons

Compatibility-Overall26%

Functionality-Overall21%

Value For Money10%

Size-Overall9%

Defective Material/Parts7%

Storage Capacity4%