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256gb Usb Stick

Fail

The average product has 84,082 reviews to catch up to, so 256gb Usb Stick is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£338K/yr316K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
69%top-5 click share · 6 brands · 134 sellers

Flapen Score

256gb Usb Stick against its category

The dotted line is the Computers & Accessories average. Past it, 256gb Usb Stick is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 256gb Usb Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 256gb Usb Stick 316K times last year and spent an estimated £338K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
6.0%
Market size, estimated
£338Ka year
Peak month
November1.8× the quietest month
Top search term
256gb usb stick72K searches a year

02 · Price

A sale here is worth £17.74.

Listings sell for £17.74 on average, from £11.66 to £25.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £17.74 that is £22K to £27K a year per listing.

Average price
£17.74inside the $15 to $100 sweet spot
Price range
£11.66–£25.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£22K–£27K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #17 within Data Storage. It carries 84,082 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#17in Data Storage
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
84,082per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top 256gb Usb Stick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£101K£135K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

134

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • SanDisk72%
  • Kingston11%
  • Amazon Basics9%
  • Lexar4%
  • Integral3%
  • Netac1%
  • Open — no brand owns it (0%)

Demand

256gb Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top 256gb Usb Stick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 256gb usb stick72K/yr
  • usb stick 256gb49K/yr
  • 256gb memory stick22K/yr
  • usb flash drive 256gb19K/yr
  • flash drive 256gb13K/yr
  • usb memory stick 256gb14K/yr
  • usb drive 256gb15K/yr
  • memory stick 256gb20K/yr
  • 256 gb usb stick16K/yr
  • usb 256gb14K/yr

Reviews and returns

What reviews say buyers love and hate about 256gb Usb Stick

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.0%of orders come back
“Broke after 14 months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 256gb Usb Stick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data