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256gb Ssd

Fail

Demand is soft, at -29.1% this quarter, so 256gb Ssd is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£95K/yr100K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
46%top-5 click share · 20 brands · 156 sellers

Flapen Score

256gb Ssd against its category

The dotted line is the Computers & Accessories average. Past it, 256gb Ssd is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 256gb Ssd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 256gb Ssd 100K times last year and spent an estimated £95K. The top 5 brands take 67% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
3.7%
Market size, estimated
£95Ka year
Peak month
March2.0× the quietest month
Top search term
256gb ssd35K searches a year

02 · Price

A sale here is worth £25.55.

Listings sell for £25.55 on average, from £14.96 to £41.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £25.55 that is £3K to £6K a year per listing.

Average price
£25.55inside the $15 to $100 sweet spot
Price range
£14.96–£41.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #57 within Data Storage. It carries 18,655 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
92%
Out of stock, average day
10.1%
Average rank
#57in Data Storage
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,655per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top 256gb Ssd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

156

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

29%

  • fanxiang34%
  • Integral12%
  • Lexar9%
  • MSI8%
  • Ediloca4%
  • Patriot Memory4%

Demand

256gb Ssd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top 256gb Ssd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 256gb ssd35K/yr
  • 250gb ssd18K/yr
  • ssd 256gb14K/yr
  • 240gb ssd13K/yr
  • ssd 250gb5K/yr
  • 256 ssd4K/yr
  • ssd 2564K/yr
  • 256 gb ssd3K/yr
  • ssd 240gb4K/yr

Reviews and returns

What reviews say buyers love and hate about 256gb Ssd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.07

Broke down

Broke in less than a year

Broke down after a few weeks of use

Functionality-Overall19%−0.06

Very poor performance

Didn't work

never worked

Compatibility-Overall13%−0.04

Not compatible

It wasn't compatible with my Samsung phone

not fit for purpose

Value For Money9%+0.71

cheap is not always best

way too expensive now

Not worth the money

Quality-Overall8%+0.66

Very poor performance

Not good quality

Also feels extremely cheap

Love

Value For Money17%+0.71

Cost effective

Good value for money

Excellent value for money

Quality-Overall17%+0.66

Just as good as the branded ones

Excellent Quality

Reliability is top-notch

Advertised Vs Actual Product12%+0.69

Works as expected

Works as intended

Product matches description

Computation Performance11%+0.81

I've got to say that the boot up time is exceptional

it really delivers good performance

performance is smooth

Data Transfer Speed9%+0.63

it's incredibly fast

transfer speed is good

delivering the speed you expect

Return

2.1% Return rate 11% Fixable by listing

Compatibility-Overall34%██▆▇▇▇

Not compatible

It wasn't compatible with my Samsung phone

not fit for purpose

Functionality-Overall22%▆▇█▆▇▆

Very poor performance

Didn't work

never worked

Connectivity-Overall11%▆▃▆██▇

Connection was faulty

constantly disconnects

it doesnt even connect or show any form of life

Size-Overall7%▇█▅▇▇█
Defective Material/Parts5%██▇▅▂▅

the hard drive has a crack on the top

Either cable or device defective

FAQ

Common 256gb Ssd questions

Answered from the same tracked data.