256gb ssd
Skip itSoft demand (-29.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.55avg listing price — sweet spot $15–$100
Price range
Incredible£14.96–£41.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£95K£95K/yr · 100K searches
Review moat
Bad18,655.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 256gb ssd is a £95K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
256gb ssd market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £128K–£153K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 64%
- Out of stock
- 10.1%
- Avg brand age
- 58 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
156
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
29%
- fanxiang34%
- Integral12%
- Lexar9%
- MSI8%
- Ediloca4%
- Patriot Memory4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -29.1% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.0×
Top 256gb ssd search terms
- 256gb ssd35K/yr
- 250gb ssd18K/yr
- ssd 256gb14K/yr
- 240gb ssd13K/yr
- ssd 250gb5K/yr
- 256 ssd4K/yr
- ssd 2564K/yr
- 256 gb ssd3K/yr
- ssd 240gb4K/yr
Top 256gb ssd products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
fanxiang 256GB SSD SATA III 6Gb/s 2.5 Up to 530MB/s SATA SSD 256GB Internal Solid State Drives for Laptop PC Desktops-S101Q
fanxiang£25.214.3★5,026 rev
Integral V Series S 240GB 2.5 SATA 3 Internal Solid State Drive SSD - Up to 520MB/s Read and 450MB/s Write Speeds. For Laptop Desktop Computer/PC
Integral£17.854.5★88 rev
fanxiang SATA SSD 256GB Internal Solid State Drives 2.5 Inches up to 520MB/s SATA III Internal SSD 6Gb/s 3D NAND TLC Storage Drive for Laptop PC Desktop (Black)
fanxiang£27.824.5★23,192 rev
MSI SPATIUM S270 SATA 2.5 240GB
MSI£17.144.5★978 rev
fanxiang M.2 SSD - 256GB NVMe SSD PCIe Gen3x4 2280 Up To 3200MB/s with Cooling Sticker 3D NAND TLC with SLC Cache Internal Solid State Drives for Laptop Desktop PC
fanxiang£33.424.5★6,189 rev
Newest
by launch date
Silicon Power 256GB SSD 3D NAND A5X SLC Cache Performance Boost SATA III 2.5 7mm (0.28) Internal Solid State Drive (SP256GBSS3A55S25AY)
SP Silicon Power£30.3123 rev
KEXIN 2.5 SATA III Internal SSD 64GB - Up to 280MB/s Read and 250MB/s Write Speed High Speed SSD for Laptop and Desktop PC
KEXIN£15.6242 rev
Lexar NQ100 256GB SSD SATA III (6Gb/s) 2.5 Internal SSD Up to 550MB/s Internal Solid State Drive for PC Laptop & Desktop (LNQ100X256G-RNNNG)
Lexar£29.9712,035 rev
SanDisk SSD Plus 250GB 2.5 SATA Internal SSD Read speeds up to 545 MB/s Write Speeds 505 MB/s SATA III 6 GB/s
SanDisk£25.04808 rev
Netac SATA SSD 240GB Internal Solid State Drive SATAIII 6Gb/s 2.5 Inch SSD 3D NAND Solid State Drive Internal for Laptop PC Desktop(N530S 240GB Black)
Netac£20.94983 rev
Trending
90-day click momentumSilicon Power 256GB SSD 3D NAND A5X SLC Cache Performance Boost SATA III 2.5 7mm (0.28) Internal Solid State Drive (SP256GBSS3A55S25AY)
SP Silicon Power£30.314.6★
fanxiang M.2 SSD 256GB PCIe Gen3.0 x4 2280 Up to 2000MB/s 256GB NVMe with Graphite Cooling Sticker Internal Solid State Drives for Desktop Laptop -S501
fanxiang£36.824.0★
KEXIN 2.5 SATA III Internal SSD 64GB - Up to 280MB/s Read and 250MB/s Write Speed High Speed SSD for Laptop and Desktop PC
KEXIN£15.624.4★
fanxiang SATA SSD 128GB Internal Solid State Drives 2.5 Inches up to 500MB/s SATA III Internal SSD 6Gb/s 3D NAND TLC Storage Drive for Laptop PC Desktop (Black)
fanxiang£20.434.5★
fanxiang 256GB SSD SATA III 6Gb/s 2.5 Up to 530MB/s SATA SSD 256GB Internal Solid State Drives for Laptop PC Desktops-S101Q
fanxiang£25.214.3★
What buyers say about 256gb ssd
What buyers praise and complain about, mined from review topics.What buyers love
“Cost effective”
“Just as good as the branded ones”
“Works as expected”
“I've got to say that the boot up time is exceptional”
“it's incredibly fast”
“Decent SSD storage”
“Easy to install”
“bought this for use with raspberry pie 500 works really well”
“Reliable and durable”
“Easy to use”
What buyers complain about
“Broke down”
“Very poor performance”
“Not compatible”
“cheap is not always best”
“Very poor performance”
“Connection was faulty”
“the hard drive has a crack on the top”
“its used hard drive not new”
“got hot quickly”
“But alerted me on slow speed”
Top return reasons
Common questions
- Is 256gb ssd profitable to sell on Amazon United Kingdom?
- The niche generates £95K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the 256gb ssd niche?
- 20 brands and 156 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in 256gb ssd?
- Top complaints mined from reviews: Durability, Functionality-Overall, Compatibility-Overall. The return rate is 2.1%.
- When does demand for 256gb ssd peak?
- Demand peaks in Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 256gb ssd niche?
- Listings span £14.96–£41.63; the average listing price is £25.55 (sweet spot $15–$100). The average incumbent carries 18,655 reviews — the moat a new listing must climb.