Skip to content

16tb Hard Drive

Fail

The top 5 brands take 100% of clicks, so 16tb Hard Drive is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£412K/yr213K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
61%top-5 click share · 3 brands · 397 sellers

Flapen Score

16tb Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, 16tb Hard Drive is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16tb Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 16tb Hard Drive 213K times last year and spent an estimated £412K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
0.8%
Market size, estimated
£412Ka year
Peak month
November1.7× the quietest month
Top search term
16tb hard drive46K searches a year

02 · Price

A sale here is worth £238.68.

Listings sell for £238.68 on average, from £76.90 to £412.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £238.68 that is £0 to £24K a year per listing.

Average price
£238.68above the $15 to $100 sweet spot
Price range
£76.90–£412.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #17 within Data Storage. It carries 5,925 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
74%
Out of stock, average day
4.7%
Average rank
#17in Data Storage
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,925per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 16tb Hard Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

397

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

0%

  • Seagate86%
  • Western Digital13%
  • Toshiba2%
  • Open — no brand owns it (0%)

Demand

16tb Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 16tb Hard Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16tb hard drive46K/yr
  • seagate ironwolf41K/yr
  • seagate ironwolf pro21K/yr
  • ironwolf19K/yr
  • 16tb hdd17K/yr
  • 16tb external hard drive11K/yr
  • 16tb14K/yr
  • ironwolf pro15K/yr
  • 16 tb hard drive5K/yr
  • hard drive 16tb6K/yr

Reviews and returns

What reviews say buyers love and hate about 16tb Hard Drive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.34

Broke after three days

Total failure

died after 7

Noise Level18%+0.40

Ridiculously loud

Extremely loud

A bit noisy

Advertised Vs Actual Product5%−0.01

SATA or SAS ERROR

The product is effectively being misrepresented

Functionality-Overall5%−0.06

Didn't work, returned

immediately failed, wouldn't read or write, couldn't even run a health check on the disk, think the actuator arm was actually broken

Seemed to upload stuff, but was unsearchable, then frequently simply failed to start, and then stopped working altogether

Value For Money4%+0.60

Its not cheap

Not really worth £345

gone up hugely in price

Love

Value For Money16%+0.60

Decent value for good product

worth it

Great value

Durability13%−0.34

durable

Great price, reliable so far (2 months)

No failures in the last three years

Storage Capacity10%+0.17

lots of space

Has the capacity

Great value storage

Advertised Vs Actual Product9%−0.01

Works as expected

Works as intended

Works as required

Assembly/Installation8%+0.90

Easy to install

Easy to setup

It was easy to install and functions excellently

Return

2.5% Return rate 8% Fixable by listing

Functionality-Overall22%▆▅▅█▄▆

Didn't work, returned

immediately failed, wouldn't read or write, couldn't even run a health check on the disk, think the actuator arm was actually broken

Seemed to upload stuff, but was unsearchable, then frequently simply failed to start, and then stopped working altogether

Noise Level14%█▃█▄▅▅

Ridiculously loud

Extremely loud

A bit noisy

Compatibility-Overall14%▃▅▅▃█▄
Defective Material/Parts11%█▆▆▆▆█
Connectivity-Overall7%▅█▄▄▅▅

FAQ

Common 16tb Hard Drive questions

Answered from the same tracked data.