16tb Hard Drive
FailThe top 5 brands take 100% of clicks, so 16tb Hard Drive is a Fail.
- Flapen Score
- 36 / 100Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 4236
- Market size
- £412K/yr213K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 61%top-5 click share · 3 brands · 397 sellers
Flapen Score
16tb Hard Drive against its category
The dotted line is the Computers & Accessories average. Past it, 16tb Hard Drive is stronger. Inside it, weaker.
Market
The 16tb Hard Drive market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 16tb Hard Drive 213K times last year and spent an estimated £412K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.
- Searches, last 12 months
- 213K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £412Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- 16tb hard drive46K searches a year
02 · Price
A sale here is worth £238.68.
Listings sell for £238.68 on average, from £76.90 to £412.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £238.68 that is £0 to £24K a year per listing.
- Average price
- £238.68above the $15 to $100 sweet spot
- Price range
- £76.90–£412.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£24K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #17 within Data Storage. It carries 5,925 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 74%
- Out of stock, average day
- 4.7%
- Average rank
- #17in Data Storage
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,925per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 16tb Hard Drive products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seagate IronWolf 4TB NAS Internal Hard Drive CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache for RAID Network Attached Storage Data Rescue Services (ST4000VNZ06)
- Price
- £96.09
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago

Seagate IronWolf Pro 16TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST16000NTZ01)
- Price
- £303.11
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 3y ago

Seagate IronWolf Pro 8TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST8000NTZ01)
- Price
- £191.24
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago

Seagate Expansion Desktop 16TB External Hard Drive USB 3.0 Data Rescue Services (STKP16000400)
- Price
- £227.49
- Rating
- 4.3/5
- Reviews
- 18,468
- Age
- 6y ago

Seagate IronWolf 8TB Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache Data Rescue Services (ST8000VNZ02)
- Price
- £162.48
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago
Trending
estimated 90-day click momentum
Seagate Exos 28TB internal server hard drive ST28000NM000C 3.5 HDD SATA 6Gb/s 7200RPM 512MB Cache (Renewed)
- Price
- £371.75
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago

Seagate IronWolf Pro 14 TB Enterprise NAS Internal HDD CMR 3.5 Inch SATA 6 Gb/s 7 200 RPM 256 MB Cache for RAID Network Attached Storage 3 year Rescue Services (ST14000NT001)
- Price
- £342.13
- Rating
- 4.0/5
- Reviews
- 3,334
- Age
- 3y ago

WD 18TB My Book external hard drive Desktop HDD with Password Protection USB 3.0 SuperSpeed USB software for device management backup hardware encryption works with PC and Mac Black
- Price
- £279.04
- Rating
- 4.3/5
- Reviews
- 7,392
- Age
- 5y ago

WD 16TB My Book external hard drive Desktop HDD with Password Protection USB 3.0 SuperSpeed USB software for device management backup hardware encryption works with PC and Mac Black
- Price
- £270.56
- Rating
- 4.3/5
- Reviews
- 7,392
- Age
- 5y ago

Seagate IronWolf Pro 12TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST12000NTZ01)
- Price
- £290.14
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 3y ago
Newest
by launch date
Seagate IronWolf 4TB NAS Internal Hard Drive CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache for RAID Network Attached Storage Data Rescue Services (ST4000VNZ06)
- Price
- £96.09
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago

Seagate IronWolf Pro 8TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST8000NTZ01)
- Price
- £191.24
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago

Seagate IronWolf 8TB Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache Data Rescue Services (ST8000VNZ02)
- Price
- £162.48
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago

Seagate IronWolf Pro 20TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Rescue Services - Frustration Free Packaging (ST20000NTZ01)
- Price
- £412.84
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago

Seagate Expansion Desktop 20TB External Hard Drive USB 3.0 Data Rescue Services (STKP20000400)
- Price
- £272.38
- Rating
- 4.3/5
- Reviews
- 18,468
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
397
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
0%
- Seagate86%
- Western Digital13%
- Toshiba2%
- Open — no brand owns it (0%)
Demand
16tb Hard Drive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top 16tb Hard Drive search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 16tb hard drive46K/yr
- seagate ironwolf41K/yr
- seagate ironwolf pro21K/yr
- ironwolf19K/yr
- 16tb hdd17K/yr
- 16tb external hard drive11K/yr
- 16tb14K/yr
- ironwolf pro15K/yr
- 16 tb hard drive5K/yr
- hard drive 16tb6K/yr
Reviews and returns
What reviews say buyers love and hate about 16tb Hard Drive
We read the reviews and the return reasons for every product selling here.
“Broke after three days”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16tb Hard Drive questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









