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128gb Usb Stick

Fail

The average product has 76,768 reviews to catch up to, so 128gb Usb Stick is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£284K/yr376K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 147 sellers

Flapen Score

128gb Usb Stick against its category

The dotted line is the Computers & Accessories average. Past it, 128gb Usb Stick is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 128gb Usb Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 128gb Usb Stick 376K times last year and spent an estimated £284K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £284K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
7.8%
Market size, estimated
£284Ka year
Peak month
February1.4× the quietest month
Top search term
usb stick 128gb73K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £6.23 to £14.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £9.70 that is £19K to £24K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£6.23–£14.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£24K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Data Storage. It carries 76,768 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Data Storage
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
76,768per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top 128gb Usb Stick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£114K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

147

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

3%

  • SanDisk44%
  • Kingston37%
  • ENUODA7%
  • Amazon Basics4%
  • KOOTION3%
  • Geweo3%
  • Open — no brand owns it (1 brand, 3%)

Demand

128gb Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 128gb Usb Stick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • usb stick 128gb73K/yr
  • 128gb usb stick83K/yr
  • 128gb memory stick21K/yr
  • kingston usb stick25K/yr
  • usb 128gb18K/yr
  • memory stick 128gb19K/yr
  • 128gb usb19K/yr
  • usb memory stick 128gb15K/yr
  • usb flash drive 128gb15K/yr
  • flash drive 128gb13K/yr

Reviews and returns

What reviews say buyers love and hate about 128gb Usb Stick

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
18%of negative reviews mention “Durability”
0.8%of orders come back
“Doesnt Last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 128gb Usb Stick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data