128gb usb stick
Skip itA deep review moat (76,768 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£284K£284K/yr · 376K searches
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad76,767.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad£6.23–£14.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 128gb usb stick is a £284K/yr Amazon United Kingdom market (376K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
128gb usb stick market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £291K–£388K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
147
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
3%
- SanDisk44%
- Kingston37%
- ENUODA7%
- Amazon Basics4%
- KOOTION3%
- Geweo3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 128gb usb stick search terms
- usb stick 128gb73K/yr
- 128gb usb stick83K/yr
- 128gb memory stick21K/yr
- kingston usb stick25K/yr
- usb 128gb18K/yr
- memory stick 128gb19K/yr
- 128gb usb19K/yr
- usb memory stick 128gb15K/yr
- usb flash drive 128gb15K/yr
- flash drive 128gb13K/yr
Top 128gb usb stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SanDisk 128GB Ultra Flair USB 3.0 Flash Drive USB stick Memory stick with transfer speeds up to 150 MB/s Password protection Durable Sleek Metal Casing Silver/Black
SanDisk£12.274.6★193,552 rev
Kingston DataTraveler Exodia M USB 3.2 Gen 1 DTXM/128GB - with Moving Cap (Black + Red)
Kingston£9.034.3★26,362 rev
Kingston DataTraveler Exodia DTX/128GB Flash Drive USB 3.2 Gen 1 - with Protective Cap and Keyring in Multiple Colours
Kingston£9.324.4★67,712 rev
SanDisk 128GB Cruzer Blade USB 2.0 Flash Drive
SanDisk£11.664.6★285,481 rev
ENUODA Memory Stick 128GB USB 2.0 Flash Drives Swivel Design Storage Thumb Drive Pen Drive (Black)
ENUODA£9.184.3★17,328 rev
Newest
by launch date
Kingston DataTraveler Exodia S USB Flash Drive - 128GB - USB 3.2 Gen 1 - USB Type A - Black/Turquoise - DTXS/128GB
Kingston£6.88789 rev
KOOTION 128 GB USB 2.0 Flash Drive Thumb Drive Memory Stick Pen Drive with LED Indicator Red
KOOTION£7.556,890 rev
Amazon Basics 128 GB USB 3.1 Flash Drive Read Speed up to 130 MB/s Black
Amazon Basics£11.2223,863 rev
Kingston DataTraveler Exodia M USB 3.2 Gen 1 DTXM/128GB - with Moving Cap (Black + Red)
Kingston£9.0326,362 rev
Kingston DataTraveler Exodia M USB 3.2 Gen 1 DTXM/64GB - with Moving Cap (Black + Blue)
Kingston£6.3026,362 rev
Trending
90-day click momentum
Netac 128GB USB 3.2 Flash Drive 128GB High Speed Swivel Design Memory Stick Up to 90MB/s Pen Drive Thumb Drive for Data Storage
Netac£11.664.4★
SanDisk 128GB Cruzer Blade USB 2.0 Flash Drive
SanDisk£11.664.6★
USB C Memory Stick 128 GB 2 in 1 Type C Flash Drive 128gb USB Key Portable Otg Pendrive 128gb for Tablets New Macbook Android Smartphones Samsung Huawei Oneplus Etc. (Blue)
Geweo£8.884.2★
Kingston DataTraveler Exodia DTX/128GB Flash Drive USB 3.2 Gen 1 - with Protective Cap and Keyring in Multiple Colours
Kingston£9.324.4★
Kingston DataTraveler Exodia M USB 3.2 Gen 1 DTXM/128GB - with Moving Cap (Black + Red)
Kingston£9.034.3★
What buyers say about 128gb usb stick
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Great quality kit, versatile and useful”
“As advertised”
“plenty of storage”
“Excellent transfer speed”
“Great option for students, professionals, and anyone who needs dependable portable storage at a fantastic price”
“easy to use”
“Good usb”
“nice small size”
“this is a nice design to”
What buyers complain about
“Doesnt Last”
“a bit slow on the data transfer”
“Non-Functional”
“Small in size”
“Not reliable”
“I don't like that it's advertised as 128GB only to find 114GB capacity”
“Slightly slow in downloading”
“⚠️ The device gets incredibly hot even when doing nothing”
“No instructions”
“it just not getting proper connection poor quaility”
Top return reasons
Common questions
- Is 128gb usb stick profitable to sell on Amazon United Kingdom?
- The niche generates £284K/yr across 14 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the 128gb usb stick niche?
- 7 brands and 147 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 128gb usb stick?
- Top complaints mined from reviews: Durability, Data Transfer Speed, Functionality-Overall. The return rate is 0.8%.
- When does demand for 128gb usb stick peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 128gb usb stick niche?
- Listings span £6.23–£14.05; the average listing price is £9.70 (sweet spot $15–$100). The average incumbent carries 76,768 reviews — the moat a new listing must climb.