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128gb Usb Stick

Fail

The average product has 76,768 reviews to catch up to, so 128gb Usb Stick is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£284K/yr376K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 147 sellers

Flapen Score

128gb Usb Stick against its category

The dotted line is the Computers & Accessories average. Past it, 128gb Usb Stick is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 128gb Usb Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 128gb Usb Stick 376K times last year and spent an estimated £284K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £284K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
7.8%
Market size, estimated
£284Ka year
Peak month
February1.4× the quietest month
Top search term
usb stick 128gb73K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £6.23 to £14.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £9.70 that is £19K to £24K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£6.23–£14.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£24K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Data Storage. It carries 76,768 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Data Storage
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
76,768per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top 128gb Usb Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£114K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

147

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • SanDisk44%
  • Kingston37%
  • ENUODA7%
  • Amazon Basics4%
  • KOOTION3%
  • Geweo3%
  • Open — no brand owns it (1 brand, 3%)

Demand

128gb Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 128gb Usb Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb stick 128gb73K/yr
  • 128gb usb stick83K/yr
  • 128gb memory stick21K/yr
  • kingston usb stick25K/yr
  • usb 128gb18K/yr
  • memory stick 128gb19K/yr
  • 128gb usb19K/yr
  • usb memory stick 128gb15K/yr
  • usb flash drive 128gb15K/yr
  • flash drive 128gb13K/yr

Reviews and returns

What reviews say buyers love and hate about 128gb Usb Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.14

Doesnt Last

Broke after 1 use

Definitely not durable

Data Transfer Speed14%−0.03

a bit slow on the data transfer

one has very slow transfer speeds

Very low data transfer speed

Functionality-Overall13%−0.11

Non-Functional

DOESNT WORK

it doesn't work properly

Size-Overall6%+0.25

Small in size

Tiny

Nice size, smaller than I was expecting

Quality-Overall6%+0.88

Not reliable

Thay good make and was cheap

Very poor quality

Love

Value For Money18%+1.56

Excellent value for money

Good price

good value for money

Quality-Overall15%+0.88

Great quality kit, versatile and useful

Excellent product

The item is great as always

Advertised Vs Actual Product15%+1.10

As advertised

Exactly as advertised

Works as expected

Storage Capacity12%+0.41

plenty of storage

Great capacity - works well

Good storage capacity

Data Transfer Speed11%−0.03

Excellent transfer speed

Quick transfer rate

Fast data transfer

Return

0.8% Return rate 16% Fixable by listing

Functionality-Overall26%█▆█▇▇▇

Non-Functional

DOESNT WORK

it doesn't work properly

Compatibility-Overall20%▇▆▅██▅
Size-Overall11%▅█▆▅█▇

Small in size

Tiny

Nice size, smaller than I was expecting

Storage Capacity7%▃▄▅▅▅█

I don't like that it's advertised as 128GB only to find 114GB capacity

did not have enough space to put a 2kb file on it

only has 32GB capacity

Connectivity-Overall7%█▇▇▆▄▇

it just not getting proper connection poor quaility

Needs phone connection

If you so much as look at it it disconnects from the PC

FAQ

Common 128gb Usb Stick questions

Answered from the same tracked data.