45
0.001g digital scales
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,296.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.82avg listing price — sweet spot $15–$100
Price range
Okay£4.74–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 48K searches