chub rub
Worth a lookShows demand growing +300.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+300.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,573.1avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Price range
Bad£4.37–£18.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£68K£68K/yr · 71K searches
According to Flapen's Amazon United Kingdom niche tracking, chub rub is a £68K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
chub rub market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 4.3%
- Avg brand age
- 36 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
42
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
46%
Top 20: 92%
Open market
34%
- Glamza30%
- Body Glide9%
- woowoo8%
- Reamphy8%
- Mubuni6%
- Xinyig5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +300.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.3×
Top chub rub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glamza Chamois Cream Chub Rub Anti Chafing Cream for Men & Women - Prevents Chaffing for Cyclists Runners and More 50ml
Glamza£4.524.1★1,248 rev
Glamza Chub Rub Anti Chafing Cream - Full Body Smooth Skin Solution for Sports Running Cycling & Everyday Use - Prevents Friction & Irritation on Thighs Hands Feet & Sensitive Areas | 100ml
Glamza£6.644.2★1,122 rev
WooWoo Anti Chafe Balm Stick with Aloe Vera and Shea Butter 50ml - Cruelty and Paraben Free Body Anti Chafing Rub Thigh Rescue Anti-Friction Glide Cream
woowoo£10.384.3★199 rev
2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.903.7★16 rev
For Her 22g - Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry sensitive skin and/or sensitive areas | Use on chest bra butt groin arm and thigh chafing
Body Glide£11.624.2★352 rev
Newest
by launch date
hommova 2-Pack Anti-Chafe Stick for Thighs & Sports Friction-Reducing Balm with Shea Butter Coconut Oil and Beeswax for Chub Rub Comfort and Skin Protection
hommova£7.702 rev
Below The Belt Anti Chafe Cream Under Breast Thighs & Buttocks 75ml
Below The Belt Grooming£5.8569 rev
Anti Chafing Balm - 50g Anti Chafe Cream For Running & Cycling - Waterproof Anti Friction Stick With Beewax & Rose Oil - Daily & Exercise Essentials For Inner Thigh & Underarms
Shengqialun£7.6914 rev
2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.9016 rev
Perspi-Guard Anti Chafe Stick - Soothing Anti Chafe Balm with Aloe Vera for Sweat Rash - Anti-Chafing Chub Rub Stick for Running Cycling - 50 g
Perspi-Guard£6.1760 rev
Trending
90-day click momentum
Reamphy Anti Chafing Shorts Women 3 Pack Womens Slip Shorts for Under Dresses and Yoga Seamless Chub Rub Shorts Long Briefs Underwear Stretchy Safety Panties Legging Knickers
Reamphy£10.604.6★
Reamphy Anti Chafing Shorts Women 3 Pack Womens Slip Shorts for Under Dresses and Yoga Seamless Chub Rub Shorts Long Briefs Underwear Stretchy Safety Panties Legging Knickers
Reamphy£9.594.6★
WEASIC Anti Chafing Shorts Women Under Dress Shorts Ladies Safety Boxer Shorts (1*Black+1*Skin+1*White XL)
WEASIC£7.994.0★
2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.903.7★
hommova 2-Pack Anti-Chafe Stick for Thighs & Sports Friction-Reducing Balm with Shea Butter Coconut Oil and Beeswax for Chub Rub Comfort and Skin Protection
hommova£7.704.5★
What buyers say about chub rub
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Beautiful smelling product”
“seems to do what it promises so far”
“So comfortable”
“Effectiveness:”
“they fit very well”
“Easy to use”
“Ease of application:”
“is great value for money”
“Cures the rash”
What buyers complain about
“i was scared these wouldnt fit me”
“Not effective”
“Not worth the price”
“Caused an awful allergic reaction”
“Feels sticky when applied”
“very deceiving”
“The heat and rubbing thighs are not a good mix”
“Not long lasting and melts easily”
“material feels not comfortable at all”
“The smell is noticeable and unpleasant, especially for anyone sensitive to fragrances or specifically looking for an unscented option”
Top return reasons
Common questions
- Is chub rub profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +300.9%. Flapen's verdict: Worth a look (66/100).
- How competitive is the chub rub niche?
- 24 brands and 42 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in chub rub?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 0.4%.
- When does demand for chub rub peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.3× the quietest.
- What does it cost to enter the chub rub niche?
- Listings span £4.37–£18.40; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.