Adapalene Gel
FailThe top 5 brands take 100% of clicks, so Adapalene Gel is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £387K/yr272K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 86 sellers
Flapen Score
Adapalene Gel against its category
The dotted line is the Beauty average. Past it, Adapalene Gel is stronger. Inside it, weaker.
Market
The Adapalene Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Adapalene Gel 272K times last year and spent an estimated £387K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £387Ka year
- Top search term
- la roche posay effaclar104K searches a year
02 · Price
A sale here is worth £12.21.
Listings sell for £12.21 on average, from £3.17 to £27.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.21 that is £18K to £24K a year per listing.
- Average price
- £12.21under the $15 to $100 sweet spot
- Price range
- £3.17–£27.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Face. It carries 8,178 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #192in Face
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,178per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Adapalene Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 2y ago

La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 47,525
- Age
- 14y ago

La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml
- Price
- £13.58
- Rating
- 4.6/5
- Reviews
- 3,849
- Age
- 3y ago

Neutrogena Clear & Defend Face Wash (1x 200ml) Oil-Free Facial Cleanser for Spot-Prone Skin Facial Wash with Purifying 2% Salicylic Acid to Help Prevent Breakouts for Smoother Clearer Skin
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 8,864
- Age
- 8y ago

Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 4,754
- Age
- 8y ago
Trending
estimated 90-day click momentum
Neutrogena Visibly Clear Pink Grapefruit Facial Wash200ml
- Price
- £3.17
- Rating
- 4.5/5
- Reviews
- 3,969
- Age
- 14y ago

Neutrogena Clear & Defend+ Face Wash (1x 200ml) Purifying Facial Wash for Acne-Prone Skin with Salicylic Acid and AHA/PHA Fragrance-Free Face for Spot-Prone Skin to Help Prevent Breakouts
- Price
- £3.69
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 4y ago

Effaclar Duo(+) Anti-Imperfections Treatment 40 ml
- Price
- £15.52
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 8y ago

La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago

La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 2y ago
Newest
by launch date
La Roche-Posay Effaclar A.Z. Gel Cream Daily Moisturiser for Breakouts and Ageing with 10% Azelaic Acid Salicylic Acid Hyaluronic Acid 40ml
- Price
- £22.28
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 1y ago

La Roche-Posay Effaclar 3-Step Anti-Blemish Kit for Oily & Acne-Prone Skin
- Price
- £27.28
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 2y ago

La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 2y ago

La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml
- Price
- £13.58
- Rating
- 4.6/5
- Reviews
- 3,849
- Age
- 3y ago

La Roche-Posay Effaclar H Iso-biome Soothing Moisturiser Multi-Compensating Hydrating Cream for Oily Blemish-Prone Skin Fragilized by Drying Treatments 40ml
- Price
- £14.51
- Rating
- 4.6/5
- Reviews
- 2,731
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
86
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- La Roche-Posay80%
- Neutrogena18%
- Acnecide3%
Demand
Adapalene Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Apr · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Adapalene Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- la roche posay effaclar104K/yr
- effaclar21K/yr
- effaclar duo19K/yr
- neutrogena clear and defend16K/yr
- la roche posay effaclar duo14K/yr
- acne moisturiser15K/yr
- la roche posay effaclar duo m7K/yr
- moisturiser for acne prone skin14K/yr
- neutrogena face cream11K/yr
- la roche posay adapalene gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Adapalene Gel
We read the reviews and the return reasons for every product selling here.
“It gave me a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adapalene Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









