adapalene gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Good£387K£387K/yr · 272K searches
Avg price
Good£12.21avg listing price — sweet spot $15–$100
Price range
Good£3.17–£27.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,178.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, adapalene gel is a £387K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
adapalene gel market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £366K–£488K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- La Roche-Posay80%
- Neutrogena18%
- Acnecide3%
Demand
Weekly Amazon search volume, last 45 weeks — -14.6% search growth over the last 90 days.Top adapalene gel search terms
- la roche posay effaclar104K/yr
- effaclar21K/yr
- effaclar duo19K/yr
- neutrogena clear and defend16K/yr
- la roche posay effaclar duo14K/yr
- acne moisturiser15K/yr
- la roche posay effaclar duo m7K/yr
- moisturiser for acne prone skin14K/yr
- neutrogena face cream11K/yr
- la roche posay adapalene gel4K/yr
Top adapalene gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
La Roche-Posay£12.804.6★6,227 rev
La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml
La Roche-Posay£14.084.6★47,525 rev
La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml
La Roche-Posay£13.584.6★3,849 rev
Neutrogena Clear & Defend Face Wash (1x 200ml) Oil-Free Facial Cleanser for Spot-Prone Skin Facial Wash with Purifying 2% Salicylic Acid to Help Prevent Breakouts for Smoother Clearer Skin
Neutrogena£3.394.5★8,864 rev
Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
Neutrogena£3.454.5★4,754 rev
Newest
by launch date
La Roche-Posay Effaclar A.Z. Gel Cream Daily Moisturiser for Breakouts and Ageing with 10% Azelaic Acid Salicylic Acid Hyaluronic Acid 40ml
La Roche-Posay£22.28831 rev
La Roche-Posay Effaclar 3-Step Anti-Blemish Kit for Oily & Acne-Prone Skin
La Roche-Posay£27.28204 rev
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
La Roche-Posay£12.806,227 rev
La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml
La Roche-Posay£13.583,849 rev
La Roche-Posay Effaclar H Iso-biome Soothing Moisturiser Multi-Compensating Hydrating Cream for Oily Blemish-Prone Skin Fragilized by Drying Treatments 40ml
La Roche-Posay£14.512,731 rev
Trending
90-day click momentum
Neutrogena Visibly Clear Pink Grapefruit Facial Wash200ml
Neutrogena£3.174.5★
Neutrogena Clear & Defend+ Face Wash (1x 200ml) Purifying Facial Wash for Acne-Prone Skin with Salicylic Acid and AHA/PHA Fragrance-Free Face for Spot-Prone Skin to Help Prevent Breakouts
Neutrogena£3.694.4★
Effaclar Duo(+) Anti-Imperfections Treatment 40 ml
La Roche-Posay£15.524.4★
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
La Roche-Posay£12.434.5★
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
La Roche-Posay£12.804.6★
What buyers say about adapalene gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturiser”
“Fabulous gentle on sensitive skin”
“Nice product as expected”
“Excellent value for money”
“Smooth and soft skin”
“Best cleanser”
“The best for dry skin”
“fresh feel without being too harsh or heavily scented”
“Boon for oily skin”
“light cream”
What buyers complain about
“It gave me a rash”
“not very hydrating”
“when i say this made my skin burn i really do mean it because i used it in the morning after about 3 days of using it”
“made my skin more oily that it was before”
“expensive”
“Big”
“I don't really bother pampering my skin as I find moisturisers very uncomfortable”
“no improvement”
“No fragrance to product”
“Doesnt make my face so oily after use”
Top return reasons
Common questions
- Is adapalene gel profitable to sell on Amazon United Kingdom?
- The niche generates £387K/yr across 18 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the adapalene gel niche?
- 3 brands and 86 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in adapalene gel?
- Top complaints mined from reviews: Allergies, Moist/Dry, Skin Health. The return rate is 0.1%.
- What does it cost to enter the adapalene gel niche?
- Listings span £3.17–£27.28; the average listing price is £12.21 (sweet spot $15–$100). The average incumbent carries 8,178 reviews — the moat a new listing must climb.