Adapalene Gel
brand-locked demand (top 5 brands take 100% of clicks) — Adapalene Gel doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Adapalene Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Adapalene Gel is a £387K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Adapalene Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.6% over the last 90 days and 11.7% of searches end in a purchase.
£387K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Adapalene Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 2y ago
La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 47,525
- Age
- 14y ago
La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml
- Price
- £13.58
- Rating
- 4.6/5
- Reviews
- 3,849
- Age
- 3y ago
Neutrogena Clear & Defend Face Wash (1x 200ml) Oil-Free Facial Cleanser for Spot-Prone Skin Facial Wash with Purifying 2% Salicylic Acid to Help Prevent Breakouts for Smoother Clearer Skin
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 8,864
- Age
- 8y ago
Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 4,754
- Age
- 8y ago
Trending
90-day click momentum
Neutrogena Visibly Clear Pink Grapefruit Facial Wash200ml
- Price
- £3.17
- Rating
- 4.5/5
- Reviews
- 3,969
- Age
- 14y ago
Neutrogena Clear & Defend+ Face Wash (1x 200ml) Purifying Facial Wash for Acne-Prone Skin with Salicylic Acid and AHA/PHA Fragrance-Free Face for Spot-Prone Skin to Help Prevent Breakouts
- Price
- £3.69
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 4y ago
Effaclar Duo(+) Anti-Imperfections Treatment 40 ml
- Price
- £15.52
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 8y ago
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 2y ago
Newest
by launch date
La Roche-Posay Effaclar A.Z. Gel Cream Daily Moisturiser for Breakouts and Ageing with 10% Azelaic Acid Salicylic Acid Hyaluronic Acid 40ml
- Price
- £22.28
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 1y ago
La Roche-Posay Effaclar 3-Step Anti-Blemish Kit for Oily & Acne-Prone Skin
- Price
- £27.28
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 2y ago
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 2y ago
La Roche-Posay Effaclar Duo+M SPF30 Anti-Blemish Moisturiser Dual Action Mattifying Face Cream for Oily and Blemish-Prone Skin Reduces Appearance of Spots and Marks 40ml
- Price
- £13.58
- Rating
- 4.6/5
- Reviews
- 3,849
- Age
- 3y ago
La Roche-Posay Effaclar H Iso-biome Soothing Moisturiser Multi-Compensating Hydrating Cream for Oily Blemish-Prone Skin Fragilized by Drying Treatments 40ml
- Price
- £14.51
- Rating
- 4.6/5
- Reviews
- 2,731
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- La Roche-Posay80%
- Neutrogena18%
- Acnecide3%
Adapalene Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Adapalene Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- la roche posay effaclar104K/yr
- effaclar21K/yr
- effaclar duo19K/yr
- neutrogena clear and defend16K/yr
- la roche posay effaclar duo14K/yr
- acne moisturiser15K/yr
- la roche posay effaclar duo m7K/yr
- moisturiser for acne prone skin14K/yr
- neutrogena face cream11K/yr
- la roche posay adapalene gel4K/yr
What reviews say buyers love and hate about Adapalene Gel
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Good moisturiser”
“Fabulous gentle on sensitive skin”
“Nice product as expected”
“Excellent value for money”
“Smooth and soft skin”
What buyers complain about
63% of reviews“It gave me a rash”
“not very hydrating”
“when i say this made my skin burn i really do mean it because i used it in the morning after about 3 days of using it”
“made my skin more oily that it was before”
“expensive”
Adapalene Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Adapalene Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
