Is Adapalene Gel profitable to sell on Amazon United Kingdom?

Flapen scores Adapalene Gel 45 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £387K a year across 18 tracked products. Search demand grew -14.6% in the last 90 days.

How competitive is the Adapalene Gel niche on Amazon United Kingdom?

3 brands and 86 sellers compete in Adapalene Gel on Amazon United Kingdom. The top 5 Adapalene Gel products take 64% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Adapalene Gel?

Adapalene Gel buyers on Amazon United Kingdom complain most about Allergies, Moist/Dry, and Skin Health. An estimated 0.1% of orders come back.

What does it cost to enter the Adapalene Gel niche?

Adapalene Gel sells for £12.21 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £3.17 to £27.28. The average product has 8,178 reviews, the count a new listing must catch up to.

Adapalene Gel

Fail

The top 5 brands take 100% of clicks, so Adapalene Gel is a Fail.

Flapen Score: 45
45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size: £387K/yr272K searches / yr
90-day growth: -14.6%search demand this quarter
Competition: 64%top-5 click share · 3 brands · 86 sellers

Flapen Score

Adapalene Gel against its category

The dotted line is the Beauty average. Past it, Adapalene Gel is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Adapalene Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adapalene Gel 272K times last year and spent an estimated £387K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months: 272K
Growth, 90 days vs prior 90: -14.6%
Conversion, latest week: 11.7%
Market size, estimated: £387Ka year
Top search term: la roche posay effaclar104K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £3.17 to £27.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.21 that is £18K to £24K a year per listing.

Average price: £12.21under the $15 to $100 sweet spot
Price range: £3.17–£27.28
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: £18K–£24K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Face. It carries 8,178 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #192in Face
Average rating: 4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews: 8,178per listing
Listings tracked: 18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Adapalene Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Brand 180%
Brand 218%
Brand 33%

Demand

Adapalene Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Mar, Apr · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Adapalene Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

la roche posay effaclar104K/yr -26.3%12.0% conv.
effaclar21K/yr +40.7%10.0% conv.
effaclar duo19K/yr -22.6%9.6% conv.
neutrogena clear and defend16K/yr -14.4%11.5% conv.
la roche posay effaclar duo14K/yr -3.2%12.3% conv.
acne moisturiser15K/yr -42.3%3.3% conv.
la roche posay effaclar duo m7K/yr +17.1%13.8% conv.
moisturiser for acne prone skin14K/yr -53.4%3.2% conv.
neutrogena face cream11K/yr -28.7%5.4% conv.
la roche posay adapalene gel4K/yr +98.2%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Adapalene Gel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”

17%of negative reviews mention “Allergies”

0.1%of orders come back

“It gave me a rash”

A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Adapalene Gel questions

Answered from the same tracked data.

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